Andrea Bernal Uribe

Experience

• 

  Millward Brown

  Feb 2006 - Mar 2007

  Trainee Client Service

  Funciones: Práctica universitaria.Elaboración, seguimiento y el análisis de los resultados de los diferentes estudios de mercado para productos de empresas nacionales e internacionales como: Unilever, Coca-Cola, Frito Lay, entre otros.Logros: El periodo de práctica era de 6 meses, gracias a mis resultados fue extendido 6 meses más.

• 

  Imagen País (Country Brand)

  Apr 2007 - May 2008

  Channel Coordinator

  Develop the B2B channel, supervise points of sale, supplier management, corporate sales and internal sales.Achievements:• Promotion to the position of channel coordinator.• Sales increase 115% over the sales budget.• Innovative proposals to increase the positioning of the brand.

• 

  Netwip International

  Jun 2008 - Apr 2009

  Marketing and Sales executive

  Generate new marketing and sales strategies; Fulfillment of commercial goals and generation of alliances with companies, acquisition of new clients and after-sales service and group training in sales and leadership.Achievements:• Completion of commercial goals at 100% and increase in portfolio profitability.• Planning and execution of events to position the brand.• Ascent to commercial assistant manager and marketing with personnel in charge.

• 

  Decompras Entuoficina

  Jan 2009 - Jul 2015

  Sales Manager - Partner

  Responsible for making purchases and negotiations with national and international suppliers of all fashion products marketed.Direct the commercial department of the company, select, train and train the sales team, with more than 6 people in charge. Ensure the post-sale service and CRM of the company.Achievements:• Increase level of engagement with client• Creation of a detailed database of 1,700 clients, achieving a characterization of the client. • Creation of different physical and digital distribution channels, increasing presence in social networks with own catalogs and virtual store. Show less

• 

  Palta (Designer shop)

  Jul 2016 - Dec 2016

  Marketing and Sales leader

  Responsible for the development and execution of the marketing plan of the company and the training of the commercial force.Selection of designers and search for new design proposals aligned with the brand.Achievements:• Relationship strategy design for clients and suppliers. • Development of brand positioning strategy.• Over fulfillment of the sales budget by 80%.

• 

  BSR idiomas

  Mar 2019 - now

  Customer Experience Director

  Development and implementation of the Marketing plan. In charge of the entire customer support process and new customer attraction.Internal customer follow-up plan to improve procedures and customer experience.In charge of the Social Media development.Achievements:- Increase in B2C and B2B sales of more than 20%.- Reorganization of the company structure both in its internal and external processes.- Reduction of operating expenses by more than 30%.- Support in the development and management of the online educational platform (virtual licenses, executive preparation courses, and new products). Show less