Heino Ling FCPA,CPA(FPS),MBA, SFFin,CFS,AdvDipFP,DipFMBM

Experience

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  Godfrey Pembroke Ltd

  Jan 1994 - Jan 1998

  Director-Group GM

  Responsible for the operation of all Group Coys, including responsibility for Research, Compliance, Finance and Accounting, Marketing, Financial Planning Operations and Information Technology as a Director of Godfrey Pembroke Limited as well as all Master Fund development, operations, compliance, investment management and marketing as Managing Director and Responsible Officer of Heritage Management Limited.*Recruited a new IT Manager*Establishing an IT Policy and strategy and direction*Establishing formalised strategic planning and clear identities for all group companies including recruiting a new Managing Director for Godfrey Pembroke Limited*Establishing a Group Executive comprising the Managing Directors of each group company and then abolishing the position of Group General Manager,remaining a director of the holding company -GPFSL.*Developed and Launched the innovative financial affairs management system called OneSource & Wrap Account at the Godfrey Pembroke Conference in Ayers Rock (this was the first wrap account in Australia). First money accepted in May 1997 and FUM $130M at November 1997 and over $270M at May 1998. Total FUM Heritage Management at June 1998 was in excess of $460M up from around $80M when I joined in May 1994.*Secured the trademarks OneSource® and WrapAccount® for the products and launched the OneSource Wrap Account Service to the Financial Planning community outside GPFSL at the FPA Convention in Adelaide during November 1997. As Managing Director of Heritage Management LtdResponsible for the development of the new product called OneSource Wrap Account. This involved assembling and leading a team in all aspects of product development to launch, and being responsible for the marketing and ongoing development of the product post launch. It also involved obtaining an unrestricted Dealers Licence, extensive negotiations with Regulators (ASC/ISC), trustee companies, life insurance companies and service providers. Show less

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  H E Ling Consulting

  Jan 1998 - Jan 1999

  Principal

  Clients included: AMP Personal Investments Limited ANZ Funds Management Ausmaq (a National Australia Bank subsidiary) Citibank Limited CUSCAL Financial Synergy Pty Ltd First City Pty Limited Godfrey Pembroke LimitedHeritage Management LimitedIOOF Friendly Society Minter Ellison SolicitorsNSP LewisQuicken AustraliaSt George Private ClientsAssignments covered:• Advice on distribution strategy.• Developing systems specifications for master funds/wrap accounts.• Due diligence on an acquisition of a financial planning/masterfund operator.• IT due diligence as part of an acquisition.• Review of MasterFund design and operations.• Developing a DIY superannuation service.• Expert witness in litigation involving financial planning advice.• Advice and recommendations on bringing the administration of masterfund in-house.• Due diligence in a joint venture between a bank and masterfund operator targeting accountants.• Advice on selecting appropriate financial planning software.• Reviewing software design for a masterfund operator.• Developing eCommerce framework and Strategy. Show less

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  St George Bank

  Aug 1999 - Nov 2000

  Consolidation Manager-Private Bank

  After providing consulting services from August 1999 to St George Private Bank I was offered a permanent position in December 1999 at Chief Manager level as Consolidation Manager Private Banking. This position was eliminated in the Best Bank restructuring in November 2000.Principal Achievements:• Integration and relocation of KPMG Financial Services (17 Advisers, 15 support staff and offices in Brisbane, Sydney, Melbourne & Adelaide and revenues of $5M) into the Private Bank.• Development of Private Client Wealth Management Value Proposition. (Lenders and Planners working together )• Process Leader in Best Bank Redesign with Aston Consultants.• Management of KPMG Financial Services business including responsibility for Compliance.• St George Financial Planning-Compliance Manager on secondment Show less

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  Challenger Limited

  Nov 2000 - Sept 2003

  Manager Strategic Development

  GARRISONS KENT ST FINANCIAL PLANNING PRACTICE November 2001 to September 2003Principal of Garrisons Kent St which operated as a franchise of Garrisons Pty Limited, a Licensed Securities Dealer. (150 Clients & $30m FUA) I was an Authorised Representative and Life Broker Representative for Garrisons.Principal Achievements:•Established and implemented MIS system•Re-established and Consolidated client relationships•Supervised practice planner (a CFP)•Trained and mentored paraplanner (a CFP) to point of her seeing clients•Participated in the Development and Implementation of a new financial planning software system (KEYS)•Commercialised KEYS and implemented it as a proof of Concept into a national dealer group (Tynan MacKenzieNovember 2000 –November 2001:GARRISONS PTY LIMITED/CHALLENGER INTERNATIONAL LTD - Manager Strategic Development Responsible for Strategic development of Garrisons Pty Limited and Challenger International Limited. Activities included acquisitions, joint ventures, product development, project management, and strategic alliances. Principal Achievements:• Established Adelaide Office for Garrisons by recruiting the initial state manager and initial financial planners•Mentored new state manager•Developed strategic Alliance •Undertook M & A negotiations, wrote business case for various proposed acquisitions . •Established relationships with various institutions and businesses for joint ventures-these are subject to confidentiality agreements•Development of Galaxy mastertrust service -using the Synergy platform to develop a Superannuation mastertrust and an IDPS product. Show less

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  Thornleigh Community Baptist Church

  Jan 2002 - Jan 2012

  Finance & Property Committee

  The F&PC provided financial guidance & oversight to the finances of the church, including preparationand monitoring of budgets, fiscal management and property acquisition.

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  Tynan Mackenzie

  Sept 2002 - Jun 2004

  Compliance Manager

  Reviewed all existing processes, procedures and documentation, rewriting as necessary, applying for and obtaining their AFS licence, and ensuring that all processes and procedures and documentation were in place for the transition to their AFS licence. Reviewing and rewriting the QA manual, checking financial planning advice for new advisers. Principal Achievements:• Re-engineered processes to comply with FSRA• Established and implemented FSRA compliance regime• Applied for and obtained AFS licence• Rewrote Quality Assurance Manual under FSRA regime• Managed development of SoA templates in KEYS system• Implemented new Statement of Advice under FSRA and was point of contact for advisers• Mentored new advisers and checked and signed -off their advice Show less

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  MLC School Sydney

  Jan 2003 - Jan 2007

  • Board Member & Chair School Foundation

    Jan 2001 - Jan 2007

  • Member School Council

    Jan 2003 - Jan 2005
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  ING Advice Group

  Jan 2004 - Dec 2004

  Consultant

  Assisted Head of Dealer services-provided expert advice and assistance on FSR implementation for the various dealer groups as well as on the EU for one of these groups.This involved adviser audits, reviewing procedures, developing SoA templates, FSG's and associated documents with the Compliance Managers of the various Dealer Groups within ING,advice and guidance on FSR implementation and best practiceStream Leader in the Enforceable Undertaking project Acting National Manager Compliance and Professional Standards and Risk & Compliance Manager for RetireInvestTasks:•Managing the day to day operations of Compliance Department•Reviewing adviser audits, developing action plans,identifying recurring issues for remedial training both at individual adviser basis & recommending ongoing training plans for systemic issues•point of reference to both Practice Development Managers and Authorised Representatives on compliance issues•Reviewing processes and procedures •Liaison with Complaints manager on complaints to ensure issues identified are addressed•Chairing the Compliance Committee•Specific “project work”, as required, establishing clear milestones and due dates, including:FSG Project: revised remuneration model which lead to new version of FSG plus a supplementary FSG (upon varied remuneration model) and new adviser profilesVISI Project: worked closely with Para planning Dept to determine Visi planning needs: adviser surveys; established adviser training needs Outcome being a national training program on Visi 6 to all advisers and franchise staff)SoA Project: streamlined SoA documents ensuring that they reflected consumer needs i.e. clear, concise and effectiveTemplate Compiler: working with Para planning Dept to develop a disciplined process around the development of SoA's making it easier for advisers to produce a SoA, transitioned the technology to IT and content update to userProcess improvement: ongoing Authority Notices (reissue) Show less

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  RBC Dexia Investor Services -Sydney

  Jan 2004 - Jan 2006

  Compliance Consultant

  Reporting to Head of Risk Management and Compliance & Company Secretary to:• AML/CTF Policy Review• Supervise AML/CTF testing for Australian Staff• Provide Company Secretarial Support• Review AFSL authorisations• Prepare and lodge AFSL variations which were granted.• Prepare Proofs for AFSL licence variation-this involved preparing a full set of proofs, including risk management and conflicts of interest, as the original licence application had been streamlined) • Prepared AFSL application for RBC Dexia Investor Services Trust -licence granted Dec 05• Reviewed Commitments in Licence proofs and established work program within the Risk Management & compliance team to address and close identified gaps • Prepare Compliance Monitoring Program and worksheet and undertook reviews of business units • Established Compliance Monitoring Program• Review compliance procedures. • Reviewed and rewrote the Compliance Manual to make it “user friendly” and modular by business unit• Prepare training courses on each Compliance Module • Prepared exams to test compliance modules• Review Risk Assessment Matrix• Review Risk Management & Compliance Monitoring Process • Maintenance of Regulatory pipeline-monitoring changes to ASIC, APRA, ASX, ACSA requirements and providing updates to Operating Committee and updating Compliance Manual and procedures as necessary• Review unit-pricing policies and procedures • Revision of Custody agreement to include new operating standards under SISA Regulations and APRA Superannuation Guidance Notes as a consequence of the introduction of the Superannuation Licensing regime. Including:o SGN 110.1 Fit and proper o SGN 120.1 Risk Management o SGN 130.1 Outsourcing o SGN 140.1 Adequacy of resources o SGN 150.1 Capital requirements – net tangible assets o SISA Regulations 4.15 & 4.16 Show less

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  Auragen Asset Management Limited

  Jan 2005 - Jan 2008

  Director & Responsible Manager

  Responsible Manager & Key Person under AFSL 292401• Assist to gain AFSL• establish compliance systems & procedures• Establishing procedures and documentation (Constitutiion, Compliance Plan and PDS) for the Auragen Property Trust No.1 ARSN 119 865824• Ongoing advice to licensee

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  Solutions Wealth Strategies

  Jan 2005 - Jan 2007

  Compliance Consultant-RM

  Responsible Manager under AFSL 282103•Assist to gain AFSL•establish compliance systems & procedures•establish training program•risk management programme•review documentation, contacts, SoA templates, FSG websites•ongoing advice to licensee

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  AP Financial Group Limited

  Jan 2006 - Mar 2015

  Compliance and Regulatory Consultant

  I assured development and operation of all retail and property managed investment schemes by getting, varying, and adjusting Australian Financial Services Licence while delivering ongoing advice services to licensee. I enabled appointment of administrator and custodian to meet requirements of organisations.One key achievement in this tenure includes:• Led preparation of compliance structures, PDS’s and IM’s, and documents necessary for business success, establishing a master property trust.The AP Financial Group Group of Companies was established in Australia some 9 years ago. Initially, the Group provided accounting and tax advice to Australian and Chinese based clients. Some 7 years ago, the Group established, and continues to maintain, offices in Nanjing, Shanghai and Hong Kong to offer similar services to Chinese based clients. The Executive Chairman travels regularly to those offices. AP Financial Group Limited (ACN 098 286 241) holds AFSL 280595 and is the Responsible Entity for the AP Master Fund ARSN 602 593 439 and the AP Property Fund ARSN 602 593 831. These funds are available for wholesale and SIV investors and allow for discrete classes of investment and investors. Show less

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  Anne Street Partners

  Jan 2006 - Feb 2014

  Group Head of Advice, Compliance and Risk Management, Responsible Manager-Key Person

  I established and executed successful anti-money laundering and compliance, DRP, & BCP monitoring programmes for Group. I created credit procedures for property recommendations, conducted ASIC, FOS, and COSL liaison, and developed a complaints management policy. I administered maintenance of compliance guides, manuals, and procedures for organisation. I supervised compliance audits of advisers with 40 representatives, monitored conflicts of Interest, and rendered full range of training, assistance, and guidance to new advisers for dealing with compliance issues.A few key achievements in this tenure include:• Improved operational efficiency by managing all para-planners, advisers-46, and lending-13 brokers.• Spearheaded and completed several projects against tight deadlines, including AFS licence variations, obtained Credit Licences, developed Credit Policy, and chaired Credit Committee, due diligence on acquisition, tax effective software, PI insurance renewal re-brokering, superannuation, and Insurance.t Show less

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  Investagroup Pty Ltd

  Nov 2006 - Dec 2010

  Responsible Manager-Key Person

  Responsible Manager under AFSL 295796• Assist to gain AFSL-issuing securities • Establish and develop compliance structures and documentation structure for the business, which was to develop a property with split ownership• Ongoing advice to licensee

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  Northcott Disability Services

  Jan 2011 - Jan 2012

  Investment Consultant (pro bono)

  Facilitated Northcott's Investment Policy Review by the Finance Committee and Board and assisted them to develop and implement a new Investment Policy.

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  AYERS Alliance Limited

  May 2011 - Mar 2015

  Compliance and Risk Consultant

  Ayers Alliance Financial Services Limited holds AFSL 338241

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  TAFE Sydney Institute

  Jul 2012 - Jul 2015

  Higher Education Course Advisory Committee -Bachelor of Applied Finance (Financial Planning),

  The Course Advisory Committee is made up of representatives from professional associations, employer groups, academic staff from higher education providers and TAFE NSW Higher Education. Its purpose is to make recommendations for inclusion of content in the discipline area, assist academic staff with industry and content specific advice, provide guidance in the development of the course, and ensure quality in course design, content and assessment strategies.

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  Heino Ling Consulting Services

  Nov 2013 - now

  Principal Consultant

  I have a depth of experience in all aspects of financial services . In particular, I am a subject matter expert in Advice, Advice Review and Remediation, Financial Planning and Operations, Risk and Compliance and Managed Investment Schemes (MIS).I have held a personal Limited AFSL and an Australian Credit Licence, and as a Responsible Manager on a AFSL and Australian Credit Licence. I am a MFAA Credit Adviser™, was a licensed real estate agent & auctioneer, a qualified property investment adviser and a registered tax agent. I thus bring a multi-disciplinary approach to advice, advice remediation, risk management and compliance.From May 2018 to April 2024 employed as an Advice Remediation Consultant at NAB where for over 9700 individual cases, I variously assessed, peer reviewed and approved remediation for previous financial advice provided. I have over 50 years experience in the financial services industry with a great depth of experience and knowledge. I am focussed on sharing my knowledge and experience as a mentor to the next generation of advisers and compliance managers.I authored (2006-2018)Chapter 8 titled "Compliance and Best Practice " of the authoritative annually published text Walters Kluwer (previously CCH) "Australian Master Financial Planning Guide" and was a member of the Higher Education Curriculum Advisory Committee for the Bachelor of Finance (Financial Planning) degree at NSW TAFE from 2012 until 2015. Show less

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  Commonwealth Bank

  Mar 2015 - May 2018

  Executive Manager Advice Assessment Technical Support

  I was responsible for providing advice technical support in managing the bank's further license review (FLR) and open advice review (OAR) programmes for analysing delivery of past advice by CBA businesses. I chaired a review committee that provided the final approval of assessment outcomes (after assessment by a case approver and peer reviewer), approved remediation payments for customers, and delivered technical support, mentoring and advice to the assessment team.In all I did I put the Customer first.A few key achievements in this tenure include:OAR Cases :8600- Average daily floor assistance 6 cases – Case Sponsor Approval 843 cases – Full DRC Participation 1428 cases – Full Participation ATF 460 cases – DRC Methodology 7 Papers – AGN Lead 3Responded to all Promontory Enquiries and Exception (Note not one the cases I approved was pick up by Promontory as an query or an exception). Further Licence Review (FLR):FLR – Full Panel Participation for all 201 casesFLR – Case Sponsor 150 = 75% of the casesRe assessment 469 – Partial ParticipationLicence Condition 2 program:LC 55% of the entire LC conditions Books Licence Condition 2.3 program:LC2.3 Chaired 625 Cases 46.71% of the case bookLC2.3 Chaired 110 Cases • Ensured determination and authorisation of optimal outcome by leading a highly skilled team.• Mentored and trained assessment team members Show less

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  NAB

  May 2018 - Apr 2024

  Assessment Consultant

  From May 2018 to April 2024 employed as an Advice Remediation Consultant at NAB where for over 9700 individual cases, I variously assessed, peer reviewed and approved remediation for previous financial advice provided.

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  Oceanic Consulting Group

  Apr 2024 - Feb 2025

  Financial Services Consultant