Jelena Perkec

Experience

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  Funk Lounge Hostel

  Mar 2010 - Oct 2014

  Event Manager

  Responsible for managing all talent bookings, fee negotiations, equipment set up, logistics, promotions and bar management during the event days.Created and organized 50+ Backpackers parties – seasonal clubbing events in collaboration with over 40 hostels in Zagreb, Croatia.Performed guerrilla marketing initiatives and implemented social media strategies for the Pub Crawl resulting in increased ticket sales for 60% in four months.Coordinated staff and produced daily reports, managed meetings and the delegation of tasksResponsible for all the budgeting and reporting to the General Manager. Show less

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  Exit Festival

  Aug 2010 - Jan 2014

  Event Promoter

  Street Team Leader – responsible for daily promotional strategies for multiple teams and brand ambassadorsResponsible for day-to-day communication and strategy consultation with festival producers, staff members and volunteers,Transportation Coordinator – prepared and fulfilled border crossing paperwork between Croatia and Serbia.

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  Outlook Festival

  Sept 2010 - Jan 2013

  Event Promoter

  Club Brand Ambassador - street promotion team member.

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  UNICEF

  Oct 2010 - Jun 2011

  F2F field worker
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  WantAd School

  Jun 2012 - Mar 2013

  Social Media Manager
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  Gladstone Hotel

  May 2014 - May 2015

  Marketing Assistant

  Assisted the Marketing Manager and supported the marketing team with marketing strategies, event and exhibition’s planning and executing. Responsible for writing articles and blog posts for the website in WordPress . Uploaded marketing material on the website and social media, coordinated campaigns and measured the success. Responsible for talent booking for different events, managing the events and promotion.

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  Hostelling International - Canada

  May 2015 - Nov 2017

  Entertainment Manager

  Organized, coordinated, budgeted and delivered all tours, activities and events in the HI Toronto Hostel.Educated the guests along with the local community about travel, cultural understanding, entertainment and special events (In collaboration with HI USA organized Sleep For Peace Pub Crawl for 60 people in Toronto).Directed the hiring, training and performance evaluations for volunteers and supervised their daily activities. Increased the volunteer bank for HI Toronto from three to 15 active volunteers.Created and implemented content and new strategies for social media that resulted in higher following and increased engagement. Defined and tracked campaign effectiveness and adjusted strategies accordingly. Responsible for tracking event participation, increasing average length of stay, and creating monthly reports for the head office. Show less

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  The Cavern Bar

  Feb 2016 - Nov 2017

  Event Manager

  A cozy Toronto bar complete with live music, nightly events, delicious food, and cheap drinks. Open from 6:00pm 7 nights a weekhttp://www.thecavernbar.ca

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  Le Germain Hotel Toronto Maple Leaf Square

  Jan 2020 - Mar 2020

  Guest Services

  As a Guest Services Intern at Le Germain Hotel Maple Leaf Square, I received training in the Guest Reservations Department as well as Front Desk Operations. During my time at Le Germain I was using Opera system on daily basis for any new or current reservations that needed to be made or modified.

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  AcuityAds Inc.

  Jun 2021 - Mar 2022

  Campaign Manager

  Working on multiple AI based programmatic platforms as illumin, UI3, DV360 and Yahoo I managed a multitude of digital campaigns for clients. Through assessing the data and optimizing accordingly I was able to achieve client’s KPI benchmarks, while maintaining the profit margins for the company.• Planning, coordinating, implementing, and overseeing various marketing campaigns for clients in all sectors• Setting up, monitoring, assessing, and measuring RIO of client’s campaigns• Proactively managing more than 150 campaigns with high degree of accuracy meeting therequired KPIs by making data-lead optimizations• Ensuring a successful consumer journey of target audiences through awareness, engagement andconversion stages while focusing on client goals and expectations• Surpassing the client’s goals (CTR, VCR, ROAS, CPA, CPE) and securing incrementalbudgets while maintaining the performance and the margins• Skilled in common industry platforms as MOAT, DV360, Google Analytics, Google Tag Manager,Salesforce, Jira, and Tableau Show less

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  StackAdapt

  Apr 2022 - now

  • Programmatic Account Manager, Political & Advocacy

    Jul 2023 - now

  • Programmatic Strategist

    Apr 2022 - Jul 2023