Experience

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  Teco electric & machinery co., ltd.

  Jul 2002 - Apr 2004

  Financial administrator

  Biotech Fund Management & Technology Transfer (中加創投基金SCBDF及東安投資)● Manage venture capital fund to invest new biotech companies in Northern America● Establish bridge of new technology transferring from invested biotech companies to Taiwan interesting companies.

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  Development center for biotechnology

  May 2004 - Jun 2004

  Industry analyst

  Analysis of Technology Transfer Investment & Acquirement for Government Bio­pharma Fund

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  Eli lilly and company

  Jul 2004 - Jan 2013

  1. Osteoporosis brand promotion: Forteo, Evistaa. Responsible for planning and implementation of osteoporosis products including Evista & Foteo to achieve the sales goal and brand equity goal in HP channel and GP channel.b. Multi­channel marketing strategy:i). Manage Forteo Call Center to provide patient education service.ii). Establish e­Marketing promotion program through e­Detailing and KOL real­time online presentation program.c. Manage KTL (Key Thought Leader) relationship to get the endorsement in disease guideline and cooperate with PRA and CGA to deal with reimbursement and hospital access.2. Green­ Belt of Six­ Sigma: lead the project for cross­-functional management to increase productivity. Show less

  • Senior Brand Manager

    Sept 2010 - Jan 2013

  • Associate Sales Manager

    Aug 2006 - Aug 2010

  • Medical Sales Representative

    Jul 2004 - Jul 2006
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  Msd

  Feb 2013 - Nov 2016

  Responsible for Taiwan, HK and Macau through providing strategic direction and leading 5 Taiwan Key Account Executives & 1 Macau/HK Key Account Manager to achieve goals as follows: 1.Develop, implement and contribute to both the 5 year long term and annual brand plan and strategies including KAM plans. 2.Optimize Sales and Market Share: Supervise activities of KAMs to ensure maximizing sales and market share through innovative promotional programs that benefit patients3.Provide Leadership in People Management and Business Processes: Create a constructive work environment to enable alignment & integration of activities within and across BU.4.Develops Key Customer Relations:Develop key account plans and solutions to help support clinic needs which improve patient care.5.Prepare and pursue for reimbursement opportunities in Taiwan, Macau and HK:Develop a reimbursement plan and lead a cross functional team in implementing and shaping the reimbursement criteria for IVF. Show less 1. Product Promotion of Pediatric Vaccine Pipeline and Fertility Franchise:a. Planning and implementation of pediatric vaccine products to achieve the sales goal and brand equity goal in private market including HP/GP sectors.b. Cooperate with Tender team to win the annual contracts of pediatric vaccine in NIP program.c. Manage KOL relationship to get the endorsement in Taiwan ACIP vaccination guidance.d. Lead the consumer activation programs and multi­channel marketing strategy to drive leading position of MSD vaccine and fertility franchises in private market.e. Lead fertility product launch and execute portfolio marketing to establish strong brand position in fertility market.f. Mange S&P monthly forecast cooperated with inventory manager to manage supply forecast and control and align global pricing scheme policy.2. Business Management of Dermatological Products: Lead retail agency to maximize margin profits of dermatology and Propecia through BD alliance partnership with Galderma and DKSH. Show less

  • Sales & Marketing Lead/Associate Director

    Oct 2014 - Nov 2016

  • Product Manager

    Feb 2013 - Sept 2014
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  Ucb

  May 2017 - Dec 2018

  Marketing manager of npvu, pacific rim

  Prepared and executed new product launch for CNS franchise including Epilepsy and sedation for next 5years portfolio pipeline.Led core team for P&R planning and preparation for epilepsy new product launch in TW reimbursement market.Developed and implemented marketing plans for the various franchise products, in line with business objectives and PST/Mission strategies.Drove local and regional communications campaigns (conferences, symposiums etc) for franchise products together with the Medical and APAC PST team.Analyzed competitor products and their strategies in the area to advise affiliates and partners on par with business development appropriatelyKey communicator with APAC to follow up critical issues and build solid relationships.Developed networking/relationships with external parties (opinion leaders, patient organizations) and internal parties (partners and UCB affiliates) to enhance corporate image. Show less

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  Rb

  Jan 2019 - Dec 2019

  Head of medical sales

  Overall responsibility for sales and marketing management of Medical team, leading the team to achieve and exceed sales target within the budgeted cost and the framework of the division. 1、Coverage for government, ethical channels and HCPs, targets for hospitals seminars, clinical evaluation, medical education activities and generating CRM database for strategic linkage of HD, Trade and e-Commerce channels. 2、Develop medical marketing strategy to enhance the ethical credential of RB brands including IFCN and OTC pipelines. 3、Develop sales forecast, determine and allocate consumer referrals/acquisition targets, identify business opportunities and recommend business strategies to leadership team management. Show less

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  Zuellig pharma

  Feb 2020 - Sept 2024

  Rare Disease BU-Build the first rare disease business unit in Zuellig pharma company and set up the business model for rare disease pipeline-Lead cross-functional team to launch rare disease medicine, Epidyolex (CBD), breakthrough product of GW/Jazz pharmaceuticals to Taiwan market-Shape market for cannabis-based medicine through government affair engagement-Lead market access team for new product entry for reimbursement market as the same time as MA approval through leveraging the rout of The Rare Disease and Orphan Drug Act-Get the premium reimbursement price by leveraging Controlled Drug Act to apply and approve by TFDA-Win the controlled drug tender with premium price by leveraging the endorsement of patient advocacy group and medical societies-Coordinate cross-functional team to equip Taiwan market for treatment guidance for cannabis-based medicine-KOL engagement to accelerate market and patient access to Taiwan-Coordinate the early access program through special import permit (SIP) to nurture KOL advocacy and establish patient experience to accelerate regulatory, reimbursement and hospital listing process-Lead marketing, sales and key account team to speed up HCP adoption and patient uptake for market penetration once tender win-Develop new opportunity to expand rare disease pipeline Show less Business development of projects including pharmaceutical, medical device and consumer healthcare products:- Manage the execution of commercial expansion strategies to achieve short- and long-term business objectives - Identify, evaluate and manage business opportunities/leads in securing sales pipeline in line with short- and long-term financial goals - Manage research/feasibility studies/market scan, evaluate findings and prepares information for decision-making - Establish long-term relationships with potential clients/customers with the view to enhance business opportunities - Manage the negotiation process. Prepare contracts, providing inputs on proper pricing and contract terms. Identify upselling opportunities and manage contract renegotiations with existing clients - Collaborate with internal stakeholders in identifying upselling opportunities, deal negotiations and finalization of contracts - Manage and oversee team’s delivery of team/function goals to drive execution against goals set Show less

  • Head of Rare Disease BU

    Sept 2021 - Sept 2024

  • Business Development Manager

    Feb 2020 - Sept 2021
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  Canbridge pharmaceuticals inc.

  Oct 2024 - now

  Senior commercial director

  Lead whole affiliate to maximize oncology and orphan drug business in Taiwan market.