Experience

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  United healthcare and the travelers

  Jan 1991 - Jan 1996

  Communication specialist and marketing associate
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  The william w. backus hospital

  Jan 1996 - Jan 1998

  Manager, marketing and communications

  Developed marketing communications for annual report, advertising, and collateral materials. Supported multiple internal customers and hospital affiliates.

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  Medspan inc

  Jan 1998 - Jan 2000

  Manager, provider marketing

  Introduced new product line, a Medicare HMO, through joint marketing activities with Connecticut hospitals, physicians and senior citizen advocates. Responsible for strategic marketing plan that achieved sales membership growth goals.Wrote provider communications including quarterly newsletter, physician satisfaction survey, policy bulletins and physician office manual.Developed and implement provider marketing plan including advertising, grass roots and direct marketing, special events, community health fairs and physician mailings to patients. Show less

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  Gotomydoc.com

  Jan 2000 - Jan 2001

  Director, marketing and public relations

  Launched national marketing and public relations campaign for an Internet start-up that provided web based solutions to enhance doctor/patient communications.Managed a $2.5 million budget to create marketing communications and online advertising campaigns.Directed a national product launch producing a live online interactive experience for customers.

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  Healthtrax fitness & wellness

  Jan 2001 - Jan 2017

  Director, marketing and communications

  Responsible for marketing operations and developing the B2C annual marketing plan for a national fitness company with 18 locations in seven states. Built, managed and led a team of internal professionals and external agencies to develop and implement omni-channel marketing programs and customer communications in support of business objectives. Member of executive team responsible for marketing operations including managing an annual budget of $1.2 million to deliver all initiatives on plan and on deadline.• Created multi-faceted marketing campaigns with national advertising agency, position statements and other communications based on company's objectives and brand to multiple internal and external audiences.• Raised brand awareness through consistent multi-media marketing efforts and product campaign launches including traditional and digital media.• Serviced multiple internal and external clients to develop and launch new marketing communications to promote new product offerings according to corporate branding and messaging.• Developed and launched new website, Facebook page and other social media channels. • Implemented new digital customer relationship management email software and retention strategies to improve retention 20%.• Conducted market research related to company's reputation and positioning among key stakeholder audiences to build seven new locations. Planned and executed a multi-faceted campaign to launch them.• Directed and produced commercials and videos for television, radio and digital media. Show less

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  Southern auto auction

  Jul 2017 - Feb 2021

  Director, marketing and customer communications

  Responsible for developing the marketing and digital strategy for an online B2B marketplace generating $150 million in annual sales. Managed a team of marketing, graphic design professionals, and external vendors to advertise and market the company as the best in industry through branding, digital marketing, promotions, and customer special events. Lead the customer service center promoting and supporting the online auction buying experience. • Develop digital marketing and advertising strategic plans to promote the company’s existing brand and drive the transition to a new and growing online business structure. Create and execute a customer success plan.• Increase and attract online customer base by promoting an improved online buying auction experience through advertising in targeted industry publications, customer communications and special promotions. • Develop customer and employee communications on new digital products and services. Manage customer service war room supporting customers during weekly live online auction. Train customer service team on new digital products and features to instruct customers on the use of digital buying channel and new product options. • Responsible for event planning and special promotions for six customer events and one large annual customer appreciation events including securing talent, venue, catering, and gifts and prizes.• Develop sales collateral promoting new features, products and services for the sales team to distribute to the external marketplace. Show less

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  Compassmsp

  Mar 2021 - Feb 2022

  Marketing manager and podcast producer

  Develop and execute multi-channel marketing campaigns and strategies to drive business goals including marketing, communications, branding, advertising, digital marketing and social media. • Podcast Co-Producer: Made in America with Ari Santiago• Direct Ad Agency on digital marketing, social media, content, PR and analytics • Write marketing and sales materials including print, web and digital• Create client, prospect and podcast guest communication campaigns• Source and manage resources for video and audio production, graphic design, advertising and prospecting outreach• Plan and manage client and prospect events, and executive speaking opportunities• Attend and exhibit at networking events and conferences• Plan and execute monthly client and prospect webinars and executive team webinars Show less

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  Interpreters and translators, inc

  Feb 2022 - Mar 2023

  Marketing manager

  Develop and execute marketing campaigns and digital marketing strategies to achieve business goals. Manage a team of marketing professionals to promote the company as best in industry through branding, content, digital marketing, SEM and SEO, special promotions, and customer events.• Develop and execute strategic and tactical marketing plans in alignment with company growth objectives.• Responsible for building and managing a pipeline of strategically and financially valuable customers, including sourcing prospects and ongoing lead generation. • Spearhead the development, communication and implementation of effective lead generation strategies, social media presence and execution processes to maximize growth opportunities.• Manage and improve lead generation campaigns, measuring results while enhancing ROI.• Monitor and evaluate competitor and client intelligence and develop appropriate strategies to optimize potential opportunities. • Develop and overseeing the company’s marketing budget.• In collaboration with sales, represent the company at various community and/or business meetings to promote the company.• Recruit, retain and grow excellent talent within the marketing organization. Show less

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  Miranda creative, inc.

  Mar 2023 - now

  Senior brand manager

  Responsible for managing major client accounts and serving as the strategist, primary point ofcontact and relationship manager. Oversee the development and implementation of multi-faceted brand growth strategies, and the production of engaging and successful deliverables.Plan and execute engaging and productive client meetings and events working collaborativelywith team members to meet client and agency goals while nurturing strong and healthy clientrelationships.• Facilitate development and implementation of strategic marketing and communication plansfor clients.• Plan and oversee production of all deliverables, working with the production manager to createand monitor timelines and priorities, and ensuring that work is achieved within agreed uponscopes and budgets.• Manage day-to-day brand development, communications, and project management forassigned clients.• Work with assigned clients and agency resources to ensure effective creation, managementand on-going assessment of all online marketing components of assigned accounts: - Organic and Paid Social Media Management and Creation - Organic and Paid Search Management - Email Campaign Development• Assist the agency communications team with client public relations including creating, editing,scheduling and distributing press releases and other company announcements and media events.• Facilitate successful and timely completion of projects within agreed upon scope by effectivelyon-boarding cohort team members and providing direction on deliverables.• Organize and assist with photo/video shoots and client special events. Show less