Suyash A.

Experience

• 

  Volans HR IT Solutions Pvt LTD

  Oct 2004 - Dec 2005

  Junior HR Recruiter

  Role & Responsibilities :- •Searching and sorting CV.•Sorting out various lineups for clients.

• 

  Wipro BPO

  Dec 2005 - Sept 2006

  Technical Support Associate

  •Helping people based in the US to get connected to there internet.•Troubleshooting problems related to the internet connection.•Configure mail address for customers.

• 

  MindSpace Human Capital Services

  Nov 2006 - Apr 2007

  Senior Recruiter

  •Calling up candidates from data and portals.•Lining up candidates for drives.•Follow up of candidates for drive and people who are looking out for a change.•Counseling walk in candidates for training program.

• 

  Pure RPO,Pune

  Jul 2007 - Dec 2009

  Senior Recruiter

  •Handling recruitments of all offshore IT, Manufacturing, Sales clients from US,UK and AUS•Handled Trail Team which included mentoring new members, coordinating with Business Development Team and clients.•Worked closely with the marketing team for marketing strategies for our training programs.•Was part of a small online and email marketing campaign which was conducted.

• 

  Yash Manpower Supply and Marketing

  Aug 2010 - Dec 2011

  Owner

  •Looking after branding and marketing of various Hotels.•Developing marketing strategies for new startups.•Giving inputs on Product, Price, Promotion, Place.•Responsible for recruiting various people as per their requirements•Providing staff to various organizations related to F&B industry.

• 

  IProspect

  Jun 2012 - now

  Reckitt• Co-led the entire pitch process and commercials for Reckitt Organic search for iProspect.• Leading a team of SEO specialists to collaborate with brands to implement approved strategies after securing the project for its various brands.E-commerce (Tulip)• Tulip was an internal e-commerce collaboration project between Dentsu Denmark and the Philippines team to launch paid ads on Lazada to bolster sales.• Post activation overall uplift of 40% increase in sales was observed for the various SKUs used during promotion.• Initiated Internal A/B testing for the special days campaign which enabled the team to come up with better budgetary allocation and assessment of the KPIs.Nestle • Led a team of Paid Search and Organic search specialists to handle multiple brands under the Nestle portfolio catering to different products and target markets.• Successfully piloted in-app e-commerce paid ads for some of the leading brands under the portfolio.• The “Maggi” brand was selected by Google as a Search Case study for Nestle Global to project best-in-class practices, we adopted. Was also short-listed for the final rounds of 2 local and 1 regional awards. • Team was able to maintain consistently a score of 95+/100 for paid search and 85+/100 for Organic search for internal Nestle’s best practice index; scoring pillars co-created with Google for various brands.Wyeth• Led a team of Paid Search and Organic search specialists to handle multiple brands under Wyeth one of the top leading brands for infant milk nutrition.• Enabled Google Analytics reporting to help brands get a deeper understanding of the data supported by insights to help them make informed decisions.• Activated a pilot project for Google and Shopee partnership integration for paid search ads for a few brands. Show less •The sole point of contact pan India for setting up and support data visualization tool iAnalyse for all the clients, which included educating internal team’s setup accounts to compare and visualize data for better insights and optimization for all the channels. Overall performance went up by 25-30% due to better visual insights which were highlighted in iAnalyse across all channels.•Handling GA implementation and tracking for one of the premier Hospital chain pan India along with internal support for various clients ranging from BFSI, Hospitality and Real estate sector. •Implementation of GTM to manage tags for Google Analytic’s, Google Ad-words, Facebook, Double Click and custom tags. Also, work with the team to set up website page elements tracking with customized event tracking in Google Analytic's via Google tag manager.•Performed multiple audits of Google Analytic's and Ad-words accounts to acquire the new business as well as to improve current site experience for the client to optimize.•Basic knowledge of Regular Expression and JavaScript. Show less •Responsible for planning and implementing SEM/PPC media strategies for (Offshore) UK and Indian clients which led to increasing in overall campaign performance by 30%.•Setup Facebook campaigns on a periodic basis to boost branding of the products or services which would help achieve my conversion targets.•Worked on account/client SEM audits internally or externally for performance mapping and acquiring new business from existing clients or acquiring new clients.•Handle Media buying projects for E-commerce Brands via Affiliate channel. •Effective Media Planner & Enriched Email marketing capabilities. Show less

  • Head of Performance

    Nov 2016 - now

  • Senior Analytics Resource

    Apr 2015 - Nov 2016

  • Paid Media

    Jun 2012 - Mar 2015
• 

  Dentsu Solutions Philippines, Incr

  Nov 2016 - now

  Head of Performance Dentsu Solutions Philippines, Incr