Dereck C.

Experience

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  Motion Graphics Freelance

  Jan 2009 - Jan 2017

  Freelance Designer

  I worked with the Customer Innovation Team at Dick's Sporting Goods to create engaging content for internal use to promote new, exciting initiatives through internal communications.I created motion graphics videos, from conception, storyboarding, animation, editing, and iterating based on feedback. Other projects that I completed included info-graphics, style guides for mobile app, and logo creation.

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  Calabash Animation

  Aug 2009 - Aug 2009

  Freelance

  Worked creating mattes for a 30 second spot in After Effects.

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  AT&T

  Sept 2009 - Jan 2012

  Sales

  I handled customer inquiries about existing monthly subscriptions of wireless, Uverse, Broadband internet, dial-up, home phone, and Directv services while driving new acquisitions.I proactively utilized active listening to get to the core of the customer's concerns. I provided tailored recommendations to make the most out of their call.

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  Sears Holdings Corporation

  Jan 2012 - Jan 2015

  Managed a team of 10 and the overall goal was to push the quality of all internal content to increase employee engagement, encouraging the learning of new and ongoing company-wide initiatives with videos and static media.My team was in charge of Video Production, Motion Design, Green Screen Videos, Poster and Info-graphics Design, Sound Design, Voice Overs, Script Writing, Branding, Visual Style Guides, Logo Creation, managing on-screen talent, and 3d Modeling. I used teamwork effectively by defining specific production roles when recording messages from leadership. We recorded videos in front of a green screen or at-location, layering motion graphics, ensuring audio/video quality, and using a relatable voice/tone.I oversaw the development of branding elements like logos and style guides for internal initiatives to ensure that their use was consistent across digital platforms and printed materials. Show less

  • Creative Manager

    Jan 2013 - Jan 2015

  • Content Developer/Translator

    Jan 2012 - Jan 2013
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  VS Networks

  Jul 2015 - Jul 2017

  Motion Graphics Designer

  I drafted the first version of VS Networks branding guide in close collaboration with leadership and crafted bespoke content for STIHL and John Deere dealerships in-store displays.I created info-graphics, brochures, pitch decks, email campaigns, ads, one-pagers for trade shows, illustrations for user manuals, and content for landing pages leveraging the Adobe Creative Suite's Photoshop, Illustrator, InDesign, and After Effects.

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  BJ's Wholesale Club

  Jul 2017 - Jul 2021

  Digital Creative Manager

  I managed a team of 12 with skillsets ranging from copywriting, animation, UX, graphic design, and web design to develop creative assets used in digital marketing campaigns on and off-site.Established guidelines for consistent use of product photography across BJs.com, leading audits and providing documentation to buyers and vendors on how to submit their image requests best.I spearheaded brand development for the BJ's Digital Summit three years in a row, ensuring visual consistency across emails, newsletters, the registration site, videos, and printed signage. I procured equipment and space to photograph products from categories like apparel, sundries, food, and general merchandising within Home Office. Show less

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  Dereck Castellon Freelance

  Jul 2021 - Jun 2023

  Sr. Motion Designer/Illustrator

  My goal was to create custom Motion Design solutions with a deep understanding of storytelling, brand consistency, and animation techniques.Conceptualized and developed character designs aligned with brand identity, collaborating closely with clients to refine their vision.Designed and illustrated characters in Adobe Illustrator, ensuring seamless transition into animation.Researched animation techniques and workflows to match pre-existing styles, maintaining consistency in expanding visual worlds.Created storyboards to communicate animation sequences, gathering client feedback to refine narratives.Animated characters and scenes in After Effects, using plugins and custom setups to replicate and enhance established animation styles.Iterated on animation feedback through structured review cycles, ensuring final versions met client expectations.Adapted to projects at any stage, seamlessly integrating into ongoing workflows and delivering high-quality results within set timelines. Show less

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  Nextcloud

  Apr 2023 - now

  Marketing Manager Illustrations / Animations / Video

  As a Marketing Manager at Nextcloud, my role revolves around the hands-on creation and coordination of a variety of media assets, including illustrations, animations, and videos. Part of my responsibilities include crafting both printed and digital assets for our presentations and events, with a strong focus on adhering to accessible design principles. Beyond creation, my role extends to fostering alignment with our branding and user experience teams. This cross-functional collaboration guarantees consistency, strengthening our brand image across all platforms.My goal is to capture compelling narratives that resonate with our audience and highlight the unique value Nextcloud provides. Show less