Chloe Law

Experience

• 

  Third Sight Pte. Ltd.

  Sept 2019 - Mar 2020

  Creative Intern

  • Developed and managed Third Sight’s internship program, expanding the team size from 1 to 3 seats• Created various marketing assets catered to Third Sight’s Business to Government target audience• Created complex long-form user guides and concise informational brochures

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  Style Degree by Gallerie Pte Ltd

  May 2021 - Aug 2021

  Creative Content Intern

  • Strengthened social presence on TikTok, achieving 35.1K % organic follower growth (68 to 24k followers) & 35.9K % increase in likes (239 to 76.7k likes) in 3 months• Evaluated TikTok insights to boost social media engagement and convert web traffic into sales• Drove end-to-end content creation for social media platforms, from planning to post-production

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  Open Government Products

  May 2022 - Oct 2022

  • Developed and executed nationwide product marketing campaign, in partnership with Ministry of Health, onboarding more than 50% of local GP clinics at product launch• Led university outreach event from planning to execution, attracting over 270 attendees• Improved brand’s social presence, achieving an 18-32% increase in follower count and consistent engagement on social media platforms in 3 months• Shaped comprehensive brand strategy through successful product launches, international collaborations, media pitches• Strategised digital marketing initiatives; content creation, launching paid ad campaigns, monitoring ad performance, A/B testing to analyse ad effectiveness Show less

  • Marketing and Outreach Officer

    Aug 2022 - Oct 2022

  • Marketing and Outreach Intern

    May 2022 - Jul 2022
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  ShopBack

  Jan 2023 - Jun 2023

  Marketing Campaigns Intern (Financial Services)

  • Developed and executed the first ShopBack PayLater anniversary campaign, achieving highest daily new customer acquisition as of Jul 2023, and driving 2x GMV growth • Organised seasonal and category campaigns end-to-end, achieving up to 65% GMV growth week-on-week and 21% uplift in new customers month-on-month• Optimised user engagement on CRM channels through content planning• Engaged actively with local and regional internal stakeholders, including account managers, business development teams and graphic designers to facilitate smooth execution of all initiatives• Evaluated weekly performance reports on campaigns and in-app assets, generating actionable insights for campaign optimisation and supporting business development efforts Show less

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  Proxycurl

  Aug 2024 - now

  Marketing Manager