Melu Rivas Grande

Experience

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  Ammirati Puris Lintas

  May 1996 - Jul 1997

  Account Executive
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  Ruiz Nicoli

  Aug 1997 - Oct 1999

  Account Supervisor

  Clients: Telepizza, Vichy Cosmética, Telefónica (España Directo), T.P.I (Páginas Amarillas), Pizza World, Festival Cruceros

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  Lowe and Partners Worldwide

  Nov 1999 - Dec 2003

  Clients: Burger King, Unilever Fabergé (Rexona, Axe, Signal), Johnson`s pH5.5 (Gel de Baño, Body Milk), Warner Bros. Park, Unilever Foods (Calvé), 3COM Clients: Burger King, Unilever Fabergé (Rexona, Axe, Signal), Johnson`s pH5.5 (Gel de Baño, Body Milk), Warner Bros. Park, Unilever Foods (Calvé), 3COM

  • Account Director

    Jul 2002 - Dec 2003

  • Account Supervisor

    Nov 1999 - Jul 2002
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  BBH London

  Jan 2004 - May 2004

  Account Internship
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  Sonrisas de Bombay

  May 2004 - Jan 2006

  VOLUNTARIADO ONG

  JTM (Bolivia)Sonrisas de Mumbai (India)Fundación Vicente Ferrer (India)

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  Remo

  Feb 2006 - Oct 2009

  Account Director

  Clients: Mitsubishi Motors Europe & España, Bancaja, Balay Electrodomésticos, Springfield, Clarks Shoes, Multicanal: Sol Música

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  Bungalow25

  Oct 2009 - Jan 2013

  Communication Manager

  Clients: Fox TV, Sony Pictures, Expert, Alain Afflelou, Casino Gran Madrid, Tom Tom, Bristol-Myers, Helvetia Seguros, Microsoft

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  Telepizza

  Jan 2013 - Sept 2014

  Advertising Director

  Strategy development, coordination and execution of advertising and marketing campaigns... Development of actions targeting children - family, soccer: licenses, merchandising, trade material...Management of media plans and marketing budget.

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  The Atomic Garden, Escuela de Publicidad

  Sept 2014 - Dec 2015

  Communications Manager & General Coordinator

  The Atomic Garden, a different school concept. A multidisciplinary space where students learn by working, the same way we learned.The desire, effort and work are the basis of our method, only in this way students get ready to make the leap to the real world of agencies. You will learn to create, to listen, to work in a team and to make mistakes over and over again. Advertising creative, account executive, planner, community manager... Whatever your path, advertising is a profession, and you can learn to work in it.At The Atomic, everything starts with a brief, just like in real life. And it ends with an OK from the client. And if it doesn't, it doesn't end, just like in real life. This is the basis of our method, learning by working with the help of our teachers. In our school the role of the teachers is different from what you are used to. They are bosses, they are "the client", they are tutors, they are parents (metaphorically speaking, of course), they are big brothers, they are inspirational and above all they are exceptional professionals. In short, they are much more than teachers. You will see.You will learn that it doesn't matter how well or how poorly you have done before, because every brief is a new challenge, a new opportunity to show what you are capable of. Show less

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  Agencias de España

  Dec 2015 - Oct 2016

  Communication & Institutional Relations Director

  The Association of Agencies of Spain is a professional and business organization, independent, national, non-profit and formed by the main companies of mostly Spanish capital that manage commercial and institutional communication of brands, companies and institutions in any of its manifestations: advertising, public relations, media, digital, direct marketing, events, promotion, brand consulting, branding / corporate identity, branded content, mobile marketing, healthcare, etc..

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  Misiones Salesianas

  Apr 2016 - Apr 2019

  Marketing & Advertising Director

  Creation and implementation of the marketing and advertising department, responsible for the organization's fundraising. Design and implementation of the marketing plan, defining on/off strategies. Planning, elaboration and management of the department's budget, Advertising agency: Pinguino Torreblanca. Digital agency: Contversion

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  ONTWICE

  Apr 2019 - Sept 2019

  Client Services Director

  Launch of ACCIONA Motosharing. Management and coordination of the online launch campaign both internally, coordinating all the departments involved in the agency, as well as externally with the client and other external suppliers. Event management for the Book Fair Space to capture leads.

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  M&C SAATCHI SPAIN

  Sept 2019 - Jan 2020

  Brand Director

  Consulting project for VITHAS Hospitals. Qualitative research. Planning and strategic development of the communication plan. Online and offline.

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  Fundación Child Heroes

  Mar 2021 - Sept 2024

  Chief marketing officer & fundraising #CMO en Fundación Child Heroes
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  The New Retail Business School

  Sept 2024 - now

  Project Academic Manager