Gulnur Duzelkhanova

Experience

• 

  Dilettante.kz (Women’s lingerie brand)

  Aug 2019 - May 2021

  Social Media Marketing Manager

  - Managed influencer collaborations and product promotion campaigns, increasing brand awareness and engagement by 40%;- Created and executed content strategies for Instagram and Facebook to promote a growing fashion brand;- Coordinated photoshoots, product showcases, and social media giveaways to drive audience participation; - Assisted in planning and executing brand-related events; - Delivered regular monthly and quarterly reporting of social media metrics.

• 

  DECODE Digital Agency

  Jan 2020 - Sept 2020

  Project Manager

  - Delivered projects on time and within budget, enhancing client satisfaction by 15%.- Developed and coordinated the concept, goals and main stages of projects with the head of the agency;- Managed multiple client social media accounts, working with content creators and designers to execute cohesive social media strategies; - Curated content calendars across all brands and social media platforms; - Coordinated the work of project team members;- Gained experience working with paid social campaigns to improve brand visibility and engagement. Show less

• 

  Turanga Group (Visit Center of Ile-Alatau National Park)

  Oct 2020 - Jul 2021

  Social Media Marketing Manager

  - Created engaging content tailored for environmental enthusiasts, resulting in a 20% increase in online reach.- Managed social media accounts in Kazakh and Russian, resolving customer inquiries and promoting sustainability;- Created detailed project documentation for social media content and provided insights for future strategies based on campaign performance; - Introduced fresh ideas to modernise the social media approach, helping the park stay relevant and appealing to younger audiences. Show less

• 

  Exclusive Qurylys

  Oct 2021 - Jul 2022

  Social Media Marketing Manager

  - Supervised the work of a digital agency;- Engaged the online community, increasing follower count by 30% and improving engagement rates by 25%; - Completed competitive research and benchmarking to further understand target audience and goals;- Converted longer form content (blogs, long videos) into micro-content (short-video posts, stories, reels, etc) suitable for each social media channel; - Established regular monthly and quarterly reporting of social media metrics, such as follower counts, engagement rates, and lead generation across platforms;- Developed social media request documents for photoshoots and other marketing initiatives;- Actively contributed to the brand community by responding to direct messages and engaging with customer comments;- Organized the shooting of videos with the participation of employees and builders of the company. Show less