Catalina Vescan

Experience

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  Wildfarm S.A.

  Jul 2014 - Mar 2015

  Executive Assistant

  •CEO representation and assistance in internal and external relations•Performs market research and statistics, reports, presentations•Meeting preparation: contact, deadlines, pre-negotiations, mediation, preparation of documents, the relationship with partners•Preparation of documents and presentations and translations from/to English to/from Romanian•Support for concepts, business plans and organization of human resources

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  Ellaal Corporation S.A.

  Mar 2015 - Aug 2016

  Marketing and IT Manager

  I played a multifaceted role in coordinating both departments. In marketing, I crafted strategies, managed teams, and executed projects for branding, brochures, and product presentations. This included creating a strong Company Identity, a Brand Book, and an Internal Communication strategy. Simultaneously, I collaborated on establishing the IT infrastructure, implementing technologies, and overseeing internal IT projects, including the OS X File Server and Mac OS X support.

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  Ellaal Goldberg S.A.

  Aug 2016 - Dec 2018

  Head of Marketing and IT Department - Executive Board Member

  As a board member, in a holding company overseeing 20 professionals, I led brand creation and launches across multiple sectors including aviation (velary.com), insurance (intaro.ro, watford.ro), manufacturing (natur-mobili.com), and industry (rommetaleng.com).•Built new brands end‑to‑end, from naming and identity systems to go‑to‑market collateral and digital assets, ensuring consistent messaging across channels.•Led office fit‑out aligned to brand values, planning interiors, furniture and materials, signage and environmental graphics to turn workplaces into immersive brand spaces.•Deployed IT for all locations, including network setup, endpoints, and software stack integration to support launch and daily operations.•Delivered sensory brand experiences by owning every detail from stationery and packaging to textiles and finishes used by visitors and teams.•Drove cross‑functional execution with designers, vendors, and engineers, emphasizing measurable outcomes, timelines, and cost control to improve quality and speed to launch. Show less

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  E.ON

  Mar 2019 - Jul 2023

  Culture & Performance PO and CX Expert

  In these roles, I demonstrated a proven ability to drive impactful organizational change by successfully integrating customer-centric strategies, fostering a culture of continuous improvement, and executing innovative initiatives that not only enhanced team collaboration but also garnered international recognition through multiple CX International Awards. My dual responsibilities allowed me to navigate complex challenges, from leading training programs and cultural transformation efforts to shaping customer experience initiatives, all while consistently exceeding performance targets and delivering tangible results that contributed to the organization's long- term success.Achievements: Gained international recognition for the CX program and governance, winning CX International Awards five times (3 Gold/1 Silver/1 Bronze).Consistently exceeded NPS targets for four consecutive years.•Customer Experience Community Lead - Aug. 2019- May 2021•Product Owner of SoHo Loyalty Program “E.ON Rewards” - Nov. 2019- May 2021•Product Owner of Culture & Performance Upskilling team - Apr. 2020- May 2021•Product Owner for Concept development and preparation for Roll-out of various Culture & Performance bigger or smaller initatives -Oct. 2020- May 2021>Change Agents 2021 Concep>Synergised WoW Concept for Agile Product teams & Commercial Excellence War Room Initative>WoW Concept for the Top Management Buddies (The perfect 10)•Communication support for Head of Culture & Performance in relation with E.ON Romania Board Members and E.ON Group - Apr. 2020- May 2021•Culture & Performance implementation support for CFO in the Buddy for Top Management initiative “The perfect 10” - Jun. 2020- May 2021•CX representative in the Agile Base Management Team - Mar. 2019- Nov. 2020 Show less

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  E.ON Energie Romania

  Jul 2023 - now

  Transformation PM and CX Expert

  In these roles, I lead system-level transformation initiatives that connect strategy,operating models, and technology to deliver measurable business outcomes, whilebuilding organizational capabilities and embedding a consistent customer-centricfocus across products and services. My work spans designing customer journeys andblueprints, linking them to portfolio roadmaps and OKRs, embedding customer KPIsand skills programs that power lasting, enterprise-level change. My secondarystrengths include cross-functional facilitation, stakeholder alignment in complexenvironments, and hands-on project ownership from concept to delivery Show less