Cerella Tran

Experience

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  EE Cosmetic Ltd

  Jan 2000 - Jan 2002

  Senior Beauty Consultant

  • Managed staff • Ensured customer satisfaction • Product sales• Moved from Sales Promoter to Senior Beauty Consultant rapidly in 18 months (six levels: Sale Promoter - Junior Beautician - Beautician - Senior Beautician - Beauty Consultant - Senior Beauty Consultant)• Personal sale was 40% of total shop target• Won “Best Customer Service” and ”Most Popular Employee” in company• Training staff included facial treatment, body treatment and selling skills• Motivated the team meet monthly sale target• Built a qualified and excellent team Show less

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  Beauty Tech

  Jan 2002 - Jan 2010

  Business Development Executive

  • Set sales targets and reviewed sales team performances monthly• Led, trained and motivated sales teams (in-house and roadshow sales teams) to meet sales targets • Built and maintained business relationships with clients and partners • Strong consumer orientation that spans marketing, user acquisition, user experience and brand loyalty • Conducted market research by targeting PR and external communication strategies to understand the market trend, competitors and customers’ spending behaviours• Worked with the marketing and budgeting departments to generalise new advertisings and promotions such as using in-house students to teach makeup across TV channels to gain wide recognition; and in-store promotion ideas for the company such as referrals, loyal point collections and happy hours discount products• Acquired and maintained relationships with clients and strategic partners such as airlines, Hong Kong TV, Shanghai TV and five-star hotels across Hong Kong• Revenue of the company tripled during the tenure• Received employee awards for building company image and custo Show less

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  Ingrid Millet

  Jan 2009 - Mar 2010

  Business Development Manager

  • Changed the sales and marketing departments’ working methods to be more client centric and focussed on current fashion trends (survey prospective clients’ needs and key partners’ feedbacks)• Conducted research on other cosmetic company’s products, identified the competitors’ advantages and disadvantages in order to build better products and services • Explored new business opportunities and provided customers with better and wider services • Built strong team morale and customers’ trust• Revenue of the company doubled as a consequence Show less

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  CityClinic Asia Investments Pte. Ltd.

  Jun 2015 - Jun 2016

  Board Director
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  GK Investment

  Oct 2015 - now

  Investment Manager

  • Focusing on technology & property investments spanning the UK, Hong Kong and Vietnam• Deals screening: Active in market research, analysing and evaluating data and reports to make recommendations/investment decisions • Investing and managing technology investments in the UK and Vietnam such as CityClinic – hospital chain, MBJ London (end to end website services), MagicBook (AR education)• Overseeing and diversifying property investment opportunities across borders, negotiating pricing, making purchasing and selling decisions• Managing the property portfolios across borders (resident & commercial) to maximise gains (e.g., the highest capital gain was 3x and the highest rental yield was 12%) Show less

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  Learn4Life

  Oct 2015 - Jul 2021

  Founder, CEO

  • Investigated and identified markets • Built a team from 3 to more than 100 employees with international backgrounds • Oversaw company’s daily operation including tracking cash flow and operating within budgets• Coordinated actions and trained across business departments (accounting, marketing, HR, sales and teaching team)• Identified key segments, landscape trends and partnership opportunities that best aligned with the company’s goals, which is expanding the services across the country through new alliances (e.g., recognised that English is essential for Vietnamese start-ups, firms and especially government bodies of the country)• Developed a broad range of services to provide a one-stop solution for customers• Generated and negotiated business deals/ contracts • Built and sustained strategic partnerships with clients such as corporations, government bodies and Vietnamese universities and providers such as British Council and universities in the UK, the US, Canada and Australia• Formed the first English language competition in Haiphong city, which attracted 80% of the city’s students to participate and around two thousand people attend the English language competition award event annually• Led the start-up incubator of the Ministry of Science and Technology of Vietnam• Partnered with the Ministry of Science and Technology of Vietnam to organise TechFest Vietnam (the biggest annual event for start-ups in Vietnam), which attracted thousands of foreign investors and start-ups • Invited as a guest speaker at universities and Government events (Women Leadership, The Impact of Technology in Job Market, Star-up Breakthrough to Success, Vietnam TechFest 2019 and more)• Interviewed by VOV (The Voice of Vietnam) and newspapers (Dien Dan Doanh Nghiep – Newspaper of VCCI, Baomoi, Kinh Doanh & Phat Trien and more) • As a result, the company keeps expanding and gains more recognition across cities and industries Show less