Manlin Fan

Experience

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  雅虎

  Jul 2014 - Sept 2014

  Marketing Intern
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  腾讯

  Mar 2016 - May 2016

  Marketing Intern
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  Dentsu international

  Jun 2016 - Aug 2016

  Planning Assistant Intern
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  Marsh & McLennan Agency

  Dec 2017 - Feb 2018

  Aviation and Marketing Intern
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  爱德曼

  Jul 2018 - Jun 2019

  Account Executive

  · Conduct large events, for example seminar, new product launch, roadshow, executive interviews in nationwide through working with APJ. · Manage WeChat account operations through working with major clients in a smooth way.Translate/polish and proofread press releases with appropriate writing styles bilingually. Support leaders for new client pitch.· Drive the activities of social club, being 1st session Youth Club of Edelman.Key Clients: HP Printers, Veritas, Symantec, Nokia, Align Technology, Digicert. Show less

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  微软

  Jul 2019 - Apr 2021

  Global Marketing Specialist

  · Manage proper implementation of utilizing different digital marketing tools/platforms and techniques. Collaborate with segment to develop event & digital calendar and related strategy.· Collaborate with global, regional, GCR team and vendor agencies to plan and execute integrated events, handle event budget and allocation by matching the business needs.· Work with the internal different functions among business units, legal and corporate affairs teams to identify opportunities that will help positively shift perceptions about Microsoft and its products. · Conduct marketing briefing and training on different topics for GCR.Provide all the marketing operation support in terms of data collection/analysis, quotation confirmation, POE/ reimbursement check, on-site assistance and ad-hoc support.Events: MS Ignite China 2021, MS Tech Week, MS Azure Immersion Workshop, MS Kickoff, MS Ignite The Tour 2019 (Beijing & Shenzhen) Show less

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  西门子

  Mar 2021 - Dec 2024

  DI FA Marketing Project Manager

  · Develop both of business marketing plan & branding enhancement promotion calendar for a whole fiscal year based on company strategy and the product portfolio of SIMATIC offering.· Work with BU and vertical industry on specific segment penetration – providing industrial solution analysis, competitors monitor, marketing dynamics and developing creative strategies.· Conduct market research to identifying market opportunities by matching with business needs of short-term and long-term target.· Collaborate with Global team and corporate for keeping consistent information delivered when facing to clients/partners/media externally.· Lead all events and campaigns from budgeting to sum up by taking 360° marketing measures.· Drive integrated online and offline marketing programs through leveraging resources of social media, PR operation and knowhow Mar-Tech.· Prepare regular management speech content to be published internally and externally. Show less