Christopher Keller

Experience

• 

  Conn's

  Aug 2003 - Nov 2010

  General Manager

  Managed big box retail stores for 7 yrs, Managed 25-30 sales associates with a constant focus on inspiring and influencing them to perform daily, with a strong focus on coaching, teaching, training and motivating the team to insure we improve our performance daily. 25+ Million in sales.

• 

  Best Buy

  Nov 2010 - Mar 2012

  Customer Solutions Manager

  As the Customer Solutions Manager, I played a pivotal role in conducting regular analysis of customer purchasing patterns, market trends, and competitive landscapes to inform strategic decision-making and refine retail strategies. I cultivated mentorship relationships with new hires, delivering tailored training on sales techniques and retail best practices. I've taken the helm in providing ongoing professional development opportunities for existing staff through personalized guidance and coaching. Key Accomplishments:►Steered a dynamic team of 125 retail professionals, overseeing the implementation of the company's customer service excellence standards, sales strategies, and revenue enhancement initiatives.►Orchestrated targeted recruitment efforts to attract top-tier talent, strategically matching candidates with demanding sales roles to drive business success.►Spearheaded instore initiatives that led to the generation of single digit sales growth while attaining $50M in annual sales volume and positioning Best Buy as a market leader. ►Navigated complex deals and secured business from high-value clients in close collaboration with sales associates. Show less

• 

  Conn's HomePlus

  Mar 2012 - now

  As the Senior Vice President of Stores, I manage the development of comprehensive training initiatives, equipping staff with essential sales techniques, product knowledge, and service competencies. My role involves analyzing sales data at various levels to identify trends and opportunities for performance improvement, driving revenue optimization initiatives. One of my key responsibility is fostering cross-functional collaboration to ensure nationwide operational excellence and a unified brand experience. Furthermore, I implement a system of regular conversion reports to identify underperforming associates and commend high achievers. I analyze sales data at various levels to identify trends and opportunities for performance improvement, devising and executing integrated growth strategies for 175+ storesKey Accomplishments:► Mentored and promoted 5 store managers to district managers, and later promoted a district manager to RVP.► Achieved ranking as #1 regional vice president for 3 consecutive years and as the #1 district manager for 2 consecutive years.► Continuously surpassed service targets and revenue goals, contributing to $1.39B in revenue for FY2020 with annual sales consistently exceeding $1B.► Achieved a 100 basis points increase in client conversion rate over 3 years, translating to $85M in annualized revenue growth in FY23.► Successfully elevated the average purchase value by $175 per transaction, leading to total sales surpassing $170M in FY22.► Reduced management-level turnover from 60% to 30% and bolstered employee retention through the implementation of an improved incentive program.► Employed a stringent 48-hour response policy for addressing customer concerns, resulting in a significant boost in Net Promoter Score (NPS) from 75% to 80% over 3 years.► Spearheaded the expansion strategy with 45 new store openings, strategically penetrating the Florida market in collaboration with the real estate team. Show less During this tenure, I proactively orchestrated initiatives to fortify financial vitality, stimulate top-line expansion, and heighten customer satisfaction and brand loyalty. My focus was on implementing robust talent acquisition and retention strategies, resulting in attracting top-tier professionals aligned with Conn’s core values and positioning the company as an employer of choice in the competitive retail landscape. Key Accomplishments:►Led strategic management of a diverse retail portfolio encompassing 70 stores across the Eastern region, spanning North Carolina, South Carolina, Georgia, and Alabama.►Spearheaded the successful launch of 32 new stores, enforcing rigorous adherence to brand standards and operational protocols to uphold Conn’s esteemed reputation and confirm operational consistency.►Drove a remarkable turnaround in the 16-store Dallas Fort Worth market, achieving double-digit growth within two years and transitioning from negative to positive comp. ►Earned recognition for outstanding contributions to business performance, resulting in a well-deserved promotion.►Received three prestigious 'Regional Vice President of the East' Awards for consistently delivering double-digit sales growth and demonstrating exceptional leadership in driving results through strategic leadership and innovation. Show less

  • Senior Vice President of Stores

    Feb 2019 - now

  • Regional VP / District Manager / Store Manager

    Jul 2012 - Jan 2019

  • Store Manager

    Mar 2012 - Feb 2013