Britt Smith

Experience

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  Epiphany Studio RVA

  Sept 2012 - Feb 2014

  Account Executive

  My time with Epiphany was spent coordinating freelancers, internal staff, supporting staff and clients to collaborate on major projects. Furthermore, I acted as an Account Executive for several accounts, overseeing the day-to-day communications and strategies behind initiatives.Key Achievements:Increased average time on client’s site by 200% with homepage redesign, based on 700+ test users and competitive analysis.Managed Project System of 49 customized print jobs over four months with a 98% on-time/under-budget completion rate two years running. Total project completed at 70% of expected hard costs, retaining 100% agency fee. Show less

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  Big River

  Feb 2014 - Mar 2016

  Account Manager

  During my time with Big River, the company size and structure changed significantly, leading to a wider variety of responsibilities than typically found in Project Management. In partnership with leadership, I spearheaded efforts in new business, client relations, day-to-day operations, as well as successful campaign development and production.Key Achievements:Lead the #summerofsweetFrog social and digital campaign, resulting in +8.9k Facebook followers and an average CTR over 300% higher than the industry benchmark.Oversaw the rebranding efforts of three local businesses from start to finish -Estes Forwarding Worldwide, The Doorways, and RVAPediatrics. Show less

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  Second Gear Co.

  Mar 2016 - Aug 2017

  Account and Project Manager

  Second Gear Co. was a passion project of mine, born out of the desire to help small companies stuck in "first gear" (slow growth, poorly defined processes, strapped for capital) kick things up a notch. I was the bridge between small and medium, providing consultative account management, client relations, operations, marketing, and project management skills so that these organizations could grow from one or two employees to several, without the need to hire a full-time project manager or COO.

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  Franklin Street Marketing

  Aug 2017 - Dec 2022

  Account Director

  While at Franklin Street Marketing, my responsibility as Account Director ensured not only the integrity of the relationship with each client but also the work the agency produces – always keeping an eye on ROI and business objectives of both my and my clients' organizations.Key Achievements:Generated over 2,000 requests for surgical consultations within 90 days of campaign launch, representing more than $14M in revenue opportunity.Increased volume for OB, Family Medicine, and Labor & Delivery services by leveraging a multi-channel, multi-audience campaign as a referral source earlier in the patient journey.Recruited more than 3,750 applicants during a 90-day period to clinical, admin, and support positions to counter escalating staff departures.Managed PCP and Concierge Care marketing campaign for a community hospital under Mass General Brigham, resulting in a 10,000 "covered lives" increase ($10M/year). Show less

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  COLAB

  Dec 2022 - Aug 2024

  Senior Product Manager

  The position of Product Manager at COLAB requires a deep knowledge of each client's business objectives and project goals, the ability to set and guide strategy in alignment with the product vision, focused and detailed documentation of ROI based on analytics tracking and management, a fundamental understanding of key stakeholders and their preferred ways of working, and team leadership that drives and inspires.Key Achievements:Aligned team to agency's agile methodology including management and grooming of the team backlog, dedicated capacity and resource planning on a two-week sprint cadence, adherence to Scrum ceremonies processes, and implementation of Jira as our core product/project management tool.Led the project team to a successful on-time, under-budget deployment of an MVP website in under 30 days for WeSolve, a global logistics company operating in 165 countries, creating the foundation for iteration and enhancement through analytics tracking and ROI assessment. Show less