Alexander Dvoynishnikov

Alexander Dvoynishnikov

Development Manager Foreign Broadcasting projects department

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location of Alexander DvoynishnikovАлматы, Казахстан

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  • Timeline

  • About me

    Head of Strategic Development

  • Education

    • Higher School of Economics

      -
      Master in Marketing Marketing/Marketing Management, General
    • The Russian Presidential Academy of National Economy and Public Administration (RANEPA)

      -
      Specialist International relations

      Деятельность и сообщества:Writing research work about Security System in South-East Asia region. Subregions in the system of modern Foreign Affairs: South East Asia growth triangles The process of regionalization in Greater Meekong Sub-region Specialize in International Organizations and Integrations

  • Experience

    • GS Group Holding Company

      Apr 2012 - Aug 2015
      Development Manager Foreign Broadcasting projects department

      Search both local and international partners interested in joint projects (terrestrial, satellite, cable, IPTV, OTT) - Marketing and sociological analysis of a number of countries in the Middle East and Southeast Asia for market entry. - Pay TV Projects development in South-East Asia (Myanmar, Malaysia) - Develop business strategies of the project, signing of primary documents with contractors - NDA, MoU. - Project presentation to the Director of the Department - Monitoring developments in the field of digital television, analytical work,department promotion in social networks (LinkedIn). - Preparation of official letters, memos, requests to government agencies (Ministry of Foreign Affairs of the Russian Federation and foreign countries, the Ministry of Economic Development, Chamber of Commerce, Ministry of Communications and Mass Communications of the Russian Federation) - Negotiations with Malaysian partners to participate in the tender for the digitalization of terrestrial television Cambodia. Свернуть

    • Viasat Russia

      Jan 2015 - Aug 2016
      Business Analyst

      Worked around OTT service TV1000Play(Former Viaplay)- Conducting marketing and sociological analysis of OTT market in Russia and abroad (UK, USA, LATAM)- Marketing strategy development for aplication PR and promotion- Analysis tools integration (Google Analytics, Adjust, Amplitude, Flurry) with different platforms (iOS, Android, SmartTV)- Interaction with integration contractors: technical enquiry writing, testing.- Key product metrics monitoring- Participation in the preparation company's business plan for shareholders- Cooperation with pay-TV operators concerning integration of our application in partners services- Team-work with the marketing department for synergy effect of online-cinema and pay-tv subscription for Viasat Premium HD package: joint promo actions, promotional campaigns- Advertising digital campaigns runningApplication was successfully integrated with Google Analytics, Amlitude, adjust, flurry. All necessary indicators were tunned (Churn, LTV, LF, ROI, CAC)User actions tracking were tunned via servers analytics. Свернуть

    • Ivi

      Jan 2016 - Jun 2017
      Business Development Manager, CIS

      Working around service development strategy in the CIS region- Marketing, competitive analysis, SWOT analysis of the current service situation in the CIS countries- Marketing platform promotion in the region: ATL, BTL- Monitoring and analysis of competitors' activities in the region- Work activity management: telecom operators,advertising sales houses, electronic distributors networks, large entertainment venues.- Financial model preparation- Working with DB programs: Tableau, GA, app annie. Key product metrics monitoring:DAU, MAU, CAC, LTV, ARPU, ARPPU Свернуть

    • START

      Jul 2017 - Apr 2024
      • Head of Strategic partnerships

        Jun 2020 - Apr 2024
      • Senior partnerships manager

        Jul 2017 - Jun 2020
    • Yolu

      Apr 2024 - now
      Head of Strategic Development

      Business and service strategy responsible. Key partnerships to reach long-term objectives.

  • Licenses & Certifications