Yash B.

Experience

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  Market Data Forecast

  Mar 2020 - Feb 2021

  • Increased brand awareness by 5% (Social Media Analysis) through real-time sentiment analysis and influencer partnership identification using social listening tools (e.g., Brandwatch, Sprout Social). This resulted in a 20% increase in positive brand mentions.• Contributed to a 2% reduction in customer churn rate (Social Media Analysis) by assisting with real-time analysis of customer complaints and suggesting targeted interventions. This led to a 10% improvement in customer satisfaction scores.• Improved survey response rate by 7% (Market Research Surveys) by analyzing completion times and suggesting dynamic adjustments using survey platforms (e.g., SurveyMonkey, Qualtrics). This resulted in a 20% increase in data collection efficiency.• Supported the identification of emerging market trends by a week (Market Research Surveys) through real-time analysis, contributing to a faster market response and enabling clients to capitalize on the trend 1 month earlier than competitors.• Assisted in identifying a potential competitor threat (Competitive Analysis) through real-time monitoring, enabling the development of a proactive market response strategy that successfully maintained their market position. Show less

  • Data Analyst

    Sept 2020 - Feb 2021

  • Data Analyst

    Mar 2020 - Aug 2020
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  Kshema General Insurance Limited

  Mar 2021 - Nov 2021

  Data Analyst

  • Increased the efficiency of data cleaning and analysis tasks by 50% by developing and maintaining a Python-based application• Worked with a team of engineers to develop and implement a new data warehouse that improved the performance of the company's data analysis platform by 25%• Created a series of interactive dashboards that provide real-time insights into the company's performance, which are now used by executives and managers on a daily basis• Presented data analysis findings to senior management in a clear and concise manner, leading to the implementation of several new business initiatives Show less

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  Product Manager Accelerator

  Jun 2023 - now

  Product Fellow

  Highlight: Completed an advanced training program and achieved certification in Product Management, mastering key skills in product roadmaps, customer interviews, product requirements documentation, A/B testing, go-to-market strategies, systems design, and agile development processes.Metrics: Successfully applied learnings to a group project, developing a go-to-market strategy for a new product that resulted in a 15% projected revenue increase through targeted customer segmentation and pricing optimization.Skill: Gained expertise in product roadmaps and Go-to-Market strategies, leading the development of a data-driven roadmap for a new smart shopping cart feature designed to streamline the grocery experience. By analyzing market research focused on customer pain points like checkout lines and product discovery, I championed the inclusion of features like barcode scanning, personalized recommendations, and integrated payment systems. Collaborating with marketing, engineering, and design teams, I helped craft a targeted Go-to-Market strategy leveraging partnerships with local supermarkets and influencer campaigns that emphasized convenience and time-saving benefits. This resulted in a anticipation of 30% increase in customer adoption within the first quarter, exceeding by 5% our initial forecasts. Additionally, early internal testing indicates a 12% reduction in average checkout time and positive user feedback on product discovery improvements. Show less

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  AdvanSoft International, Inc

  Oct 2023 - Oct 2024

  Systems Data / Product Analyst

  Data Analysis & Visualization:Skill: Analyzing user behavior data using tools like Google Analytics and Mixpanel.Metrics: Used Mixpanel to identify user drop-off points in the onboarding process and implemented changes that reduced drop-off by 20%.User Research & Testing:Skill: Conducting user interviews and surveys to understand user needs and pain points.Metrics: Conducted 40 user interviews to gather feedback on a new product feature, leading to significant improvements in usability.Product Requirements Documentation:Skill: Writing clear and concise product requirements documents.Metrics: Documented the requirements for a new mobile app feature, ensuring that developers understood the scope and functionality of the feature.A/B Testing:Skill: Designing and implementing A/B tests to measure the impact of changes on product metrics.Metrics: Designed and ran an A/B test on two different pricing models, resulting in a 10% increase in conversion rate. Show less

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  Shift4

  Jun 2024 - now

  Cloud Data Engineer