
Anna Dereka
Founder

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About me
CEO & Founder of The Purpose | Certified Scrum Product Owner® | AI | FinTech | Web3
Education

Школа маркетинга и коммуникаций "Багаж"
2018 -Strategist
IT Hunt school
2017 -
Institute of Integrative Psychology and Psychotherapy
2009 - 2010Perinatal psychologist
BA space
2018 - 2019Business analyst
Kharkov University of Nutrition and Trade
2002 - 2006Bachelor's degree Economist of the enterprise
Experience

Center of Early Childhood Development
Nov 2005 - Sept 2017FounderCreating company strategy according to the mission of managementConducting staffing plans according to the strategyRecruitmentLearning and Development of existing employeesCreating and developing corporate cultureCreating and developing HR brandOptimizing production and administration process by reducing costs, hiring right people, making sure everyone is loaded till max and motivated to top-perform

GoTo Inc.
Jul 2018 - Dec 2018Project ManagerMy main responsibilities at this position were:- Customers briefing- Definition and analysis of competitors, market share and product's audience- Sketching and prototyping- Estimation and project budget negotiation- Making UML and BPMN charts, project specification, user stories. Using the theory of JTBD. - Organization and facilitation Daily Standups, Retro, Review, Grooming & Planning meetings.- Managing a project with Scrum and Agile methodology - Monitoring and quality control of tasks (YouTrack, Jira)- Making projects presentation Show less

Deka Designs Agency
Dec 2018 - Jan 2020Business Development Manager- Customers briefing- Definition and analysis of competitors, market share and target audience- Providing project vision- Estimation and budget negotiations- Creating User flow/ UML activity/ BPMN charts- Creating User Personas/ Scenarios. Using the JTBD approach- Writing User Stories/ Epics- Project kickoff, planning, executing- Using Scrum/ Agile methodology- Monitoring and quality control of tasks- Managing reports- Ensuring customer satisfaction

IdeaSoft.io
Jan 2020 - Jan 2024At the beginning of 2020, IdeaSoft decided to integrate Business analysis processes into the workflow, and at the end of 2022 grew the BA department x10, fully billable team members with me as the department head.My BA’s team managed a wide range of projects with different sub-domains simultaneously. BAs were also more involved in ideation workshops in addition to their duties. The expectations for BAs in Blockchain domain were higher than ever before.Even with the rapid evolution of Blockchains, DeFi, dApps, CEX, DEX, etc. BA Team had regular share- knowledge sessions for a strong understanding of sub- domains in order to create strategies that support technologies updates.This enables IdeaSoft to plan the projects, monitor their execution, identify negative trends, take preventive actions, and have more control over the project's’ profitability. Show less
Head of Business Analysis
Dec 2020 - Jan 2024Business Analyst
Jan 2020 - Dec 2020

THE PURPOSE
Jun 2024 - nowFounder
Licenses & Certifications

Certified Scrum Product Owner®
Scrum AllianceMar 2021
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