Val Smith

Experience

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  ACCO Brands

  May 2007 - Jul 2014

  Senior Graphic Designer

  • Lead Graphic designer for all Mead branded fashion decorative home and office products going into Target and WalMart. These brands include Mead, Five Star, and Trapper Keeper. • Responsible for identifying trends and taking them from the concept stage through color palette selection, design, production and delivery to printer.• Design, art direction, and management of several consecutive projects spanning the range from textile goods, 3 dimensional desk accessories, and note-taking supplies. • Fashion research and accurate execution of trends. This was attained by rigorous focus groups, online research, and retail audits.• Worked with leading licenses worldwide, such as Roxy, Under Armor, Angry Birds, Hello Kitty, 3M, Post-it, Sharpie, Just Dance, Paul Frank, French Bull, Lalaloopsy & Harry Potter. Show less

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  Evenflo

  Jul 2014 - Jan 2018

  Senior Fashion Product Designer & Trend Specialist

  • Lead Fashion Designer responsible for the rebranded aesthetic of Exersaucer products. Developed color palette, a library of prints and identified key textiles to bring cohesion across the line.• Collect trend information to generate reports for fashion presentations with retail buyers. Tell dynamic visual stories through mood boards for Creative Line Reviews at major retailers within the baby gear category.• Partner with Engineering, Procurement and Industrial Design groups through early R&D, design, presentation and end-stage production. • Generate renderings with life-like accuracy of products using Photoshop.• Design textile prints or source appropriate materials to make up the “fashion” on baby products. Monitor fabric development of these textiles until they are acceptable for production. These products include car seats, strollers, high chairs, and play time items. Show less

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  Real Art

  Mar 2018 - Mar 2021

  Senior Designer

  Swiss Army knife of a designer. Worked on various mediums and projects from traditional branding elements like logo design to large scale projects in the experiential realm. Honed design skills while partnering with a top-notch team of peers, and major US brands.Also cut my teeth on content strategy and copywriting with writing for campaigns and commercials.

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  Sugar Camp

  Mar 2021 - now

  Founder

  https://sugarcampdaytono.comhttps://www.instagram.com/sugarcamp_dayton_o/

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  Christopher & Mae Design Company

  Jul 2021 - now

  Art Director