Denis Tyurin

Experience

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  Nestlé Nespresso

  Nov 2014 - Sept 2016

  Sales Manager
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  Azbuka Vkusa

  Sept 2016 - Sept 2017

  Commercial and Promo Analyst
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  Bayer

  Sept 2017 - Mar 2018

  Marketing Analyst
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  Utkonos

  Mar 2018 - Dec 2021

  In charge of 32% of business, 13 categories and ~35 000 SKUs. Utkonos is a pioneer in Russian e-grocery, processing up to approximately 15,000 daily orders with an average of around 50 items per order in 2020-2021.· Strategic planning, prioritization of the key focuses for each category, tracking the results of implementation (e.g., dynamic pricing in pet products resulted in +20% of new customers for the period).· Team development and motivation (11 colleagues with 3 personal mentees; the engagement of my team is one of the highest in the Company according to the results of the annual eNPS survey).· Negotiations with key partners: continuous commercial conditions improvement, joint development of tailor-made mechanics, service level and freshness control, constant search for win-win solutions individually with each partner.· Daily tracking and continuous improvement of assortment effectiveness (halved the stock turnover rate for pet products within 3 months).· Own cross-functional large-scale project within the Company (performed full cycle of system analysis, formalization and visualization of the technical requirements, interaction with IT product teams and finance, MVP description, regular checkups, and progress tracking with top team).· Continuous market research, competitor screening, and customer feedback analysis to improve CVP.· Development of analytical tools for category managers. Show less · Category strategy development (i.e., 4P, detailed CatMan, search for the growth points): Annual planning of the main economic indicators using waterfall methodology.· Revision of the assortment to cover the whole decision-making tree; constant search for new suppliers, brands, and trends.· Negotiations with suppliers; continuous improvement of commercial conditions (+5 p.p. to the front margin of the category during a 3-month period); focus on long-term partnerships (+10 p.p. to the average suppliers SL).· Pricing fine-tuning, market monitoring, regular review of KVI positions (+1.5 p.p. to the category marginality).· Smart promo calendar development; search for the optimal depth of the discount and SKU mix; evaluation of the results of activities; seek for the optimal promo pressure.· Web and App user experience enhancement (search results optimization, modernization of the hierarchy within the catalog). Show less · Strategic-business planning;· Permanent search for the analytical insights, adhoc analysis for CEO and Commercial director;· Development and implementation of the basing regular analytical reports for the Commercial Department;· Drawing up technical specifications for the implementation of advanced promo and price analytics; · Participation in reports preparation for the Shareholder, development of a new approach to setting and tracking the milestones for the department;· Development of KPI calculation methodology for department employees. Show less

  • Head of Purchasing Division / Category Head (Dry food)

    Jun 2019 - Dec 2021

  • Senior Category Manager

    Oct 2018 - Jun 2019

  • Commercial Analyst

    Mar 2018 - Oct 2018
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  Leroy Merlin

  Jan 2022 - Jan 2023

  Assortment Efficiency Director

  In charge of assortment strategy transformation in Leroy Merlin's e-commerce· Developed the action plan for e-commerce CJM modernisation in the context of massive assortment expansion· Managing the cross-functional team (sourcing, finance, legal, GR, marketing, IT), created a detailed database for new local suppliers (with over 1000 rows)· Conducted a system analysis of current analytical tools and wrote the technical specification for a complex data solution, working alongside product teams as a business expert· Created an analytical tool that allowed for a reduction of deadstock volume by up to 20% for the e-commerce fulfilment center· Reviewed the delivery process and offered the classification for the customer complaints to identify possible quick wins in increasing NPS· Conducted online and offline A/B tests for price elasticity, multipack offering, etc., Show less

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  Lenta

  Apr 2023 - now

  Head of Assortment and Analytics

  Developing assortment strategy and complex analytical tools with friendly UI at Lenta, one of the largest food retailers in Russia (>$6.5 billion annual revenue)· Rapidly built and led a team of 9 high-skilled specialists within three months, aligning hires with the strategic vision developed during the initial weeks. Achieved a +14 p.p. increase in eNPS compared to the corporate benchmark. Provided hands-on mentoring, fostering a cohesive team culture.· Created automated templates and conducted 31 impactful category reviews, driving notable (10-40 p.p.) sales increases.· Provided strategic insights and training, developing over 10 analytical products with 80%+ utilization rates.· Initiated in-store MVP projects, driving actionable insights and strategic decision-making. Utilized simplified offline A/B testing techniques for testing in multiple stores.· Introduced regular demo meetings and streamlined operations and enhanced collaboration, transitioning team processes to platforms like Jira and Miro.· Established efficient frameworks for cross-functional interaction, driving collective success. Show less