Ashar Sheriff

Experience

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  Pure Beverages Co. Ltd

  Aug 1986 - Nov 1991

  Sales Supervisor/Area Sales Manager/External Affair Manager

  An authorized bottlers for Coca cola in Sri Lanka. Worked in India and Bangladesh Markets as well.

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  MAHARAJA Organization

  Oct 1992 - Oct 1998

  Regional Marketing Manager

  An authorized bottlers for Pepsi Cola International in Sri Lanka as

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  BAIRAHA Farms Ltd

  Nov 1998 - Mar 2000

  Head of Sales & Marketing
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  Aujan Industries Co.,

  May 2000 - Dec 2005

  Regional Manager

  Manufacturer of Cadbury & Wrigley’s chuan gum & No 1 bottlers of fruit juices, Significant Contributions: Areas Covered: Tabuk, Sakaka, Makkah & Jeddah, Dammam, Riyadh, Madina branches. Pivotal in handling the overall branch operations including the Wholesale, Retail & Key Account Sectors and team of over 100 employees including 4 Assistant Mangers, 5 Supervisors, Branch Accountants, Sales & Non Sales Staff.Products Handled: Rani Juice , Babican beer, Vimto cordial, Cadbury chocolate , Wrigley’s chuan gum Please specify awards of appreciation if any? Best Manager for 2003 & 2004 Please specify any major target achieved? Vimto cordial Ramadhan product highest achiever all over GCC 2003/4 Please specify key clients handled? Panda, Carrefor, Lulu, Bindawood, Noori , Sarwath, ect.. Volume of business handled by you? Approx US$ 45 – 50 M per annum Show less

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  Supreme Foods Company Ltd.,

  Feb 2005 - Mar 2008

  General Manager Operations

  Significant Contributions: Areas Covered: the Jeddah, Mecca, Taif, Yanbu, Madina, Tabuk, Sakaka, Guriyat, Rafa, and Turaif other major districts. Products Handled: Tanmia Chicken, Sausages, Cook meats, Frozen meat, Postal beer , Coffee, Can foods Please specify awards of appreciation if any? Best Regional Manager for the year 2007 Please specify any major target achieved? Highest achievement of budget on the Haj season year 2007 Please specify key clients handled? All leading hipper markets/ super markets and leading whole sale markets Volume of business handled by you? Approx US$ 20 M per annum Show less

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  EDNA Group of Company Pvt. Ltd., Sri Lanka

  Aug 2008 - Jul 2009

  General Manager Sales and Marketing

  Significant Contributions: Products Handled: EDNA chocolates, Avery scale , Paper sacks , Biscuits , SMA milk powder, air conditioner and many more Please specify awards of appreciation if any? Highest turn over in a month after 65 years in the sales history Please specify any major target achieved? Highest sales done in a month Please specify key clients handled? Retail, whole sale , super markets and medical institutions Volume of business handled by you? Approx US$ 30 M per annum Show less

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  Dutch Lanka Trailer Manufacturers Ltd Sri Lanka and Oman LLC as 100% subsidiary of TATA group India

  Aug 2009 - Jan 2011

  General Manager Operational,

  Significant Contributions: Successfully handling operations in K.S.A & Gulf Markets and the Engineering office in Salalah, Sultanate of Oman. Products Handled: Trailers, Tankers Tippers and other heavy vehicle ect. Please specify any major target achieved? Over 350 Bomb cart trailers sold to Port of Salalah Please specify key clients handled? Port of Salalah, Port of Sohar, Octal, South Bawain , Suail Bawain, MB Petroleum, ZPMC, Cavotec, Gulf Far, Bramco , Omar Trading, Ajility Logistics, Sanfari Group names a few Volume of business handled by you? Approx US$ 25 M per annum Show less

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  QATAR CROWN INTERNATIONAL TRADING COMPANY – a Subsidiary of Binthani group

  Jan 2011 - Dec 2013

  GENERAL MANAGER

  Significant Contributions: Successfully handled X-Caliber product for resin system in Gulf market for special projects.Handling the distribution of key construction products of a major construction/MEP company in Qatar right through the Gulf marketContributed to revenue of US$ 30 M per annum.

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  Solex Group of Compnaies

  Jan 2014 - now

  Chief Marketing Officer

  SOLEX is an ultra-modern water pump manufacturer in Sri Lanka and SOLEX has become a strong brand in the country’s centrifugal and submersible water pump market. Securing the No.2 position for the last five years. Now it enjoys 35% of the country’s centrifugal electric water pump market. It has been a significant achievement to establish a new brand less than a decade competing in a highly brand conscious market competing with well-experienced pioneers. SOLEX has been able to achieve this position due to their approach towards customer satisfaction and the dedicated people influenced by the unique company culture. Solex markets a complete range of centrifugal water pumps, agricultural pumps, submersible pumps, high pressure pumps, tailor made pumps for special applications, Gully Bowsers, Garbage Compactors, Break drums, Electrical Panels and Automotive. The company has developed a loyal dealer network to penetrate into the retail market and have established links in the industrial and supplier markets. Show less