Aditya Chopra

Experience

• 

  RB

  May 2018 - Jul 2018

  R&D Intern
• 

  Dr. Reddy's Laboratories

  Jul 2019 - now

  Developed Marketing Planner - bespoke web app for seamless translation of brand plansmarketing actions, boosting HCP marketing coverage 1.5-2.5x and streamlining postexecution analysis, enabling increased planning and TM execution efficiencyImplemented Handwritten Text Recognition with IDP, achieving 80% accuracy with minimalhuman intervention, reducing document processing time, digitizing and transformingunstructured data for enhanced analytics and complianceConducted AI-driven test automation pilot - AI-enabled self-healing, intelligent wait andvisual testing for Automated UI, functional, API, and database testing, reducing testinghours, achieving seamless CI/CD integration and on-demand test runs, UX enhancementEnhanced Customer Name Data Harmonization by implementing company name databasecleanup and de-duplication strategies, achieving a 76% higher accuracy, reducing script runtime by over 90%, and cutting manual data mapping effort by 60-70%Conceptualized user journey flows for New and Lost Customers, utilizing Mailers, GoogleAds, and LinkedIn Marketing, and employing retargeting for opt-outs to maximizeengagement. Identified 7000+ new customers, with contact details available for 646 newcustomers to initiate the flowIdentified Spend Analytics and Market Intel use cases with a focus on procurement savingsand productivity. Initiated Proof of Concept with two partners with an estimated target of10% cost reduction in a $1 billion+ yearly procurementDeveloped and applied standardized statistical forecasting methods, incorporatingsegmentation for precise method selection, creating an end-to-end pipeline, increasingForecast Value Added (FVA) score by ~ 24% compared to present consensus forecastsGenerated cost savings by enabling more accurate Target Stock Limit (TSL) calculations,recognized opportunities for increasing revenue by preventing missed/unfulfilled ordersand enhancing serviceability Show less Built a Vital scanning app that detects and extracts readings from remote monitoringdevicesSet up custom AI/ML models for Object Detection and Optical Character Recognition for 7segment displaysDevised a POC for fast and scalable search, including semantic search using Elasticsearch,that can hook up to any app/systemBrainstormed user stories for health insurance platform (SVAAS) eRx integration and thesupport moduleEnabled and built a reusable recommender system giving personalized user insights inexternal facing applicationsDesigned and created the internal chatbot and an external facing vendor chatbotVisualized a flow to capture and analyze employee data to give productivity insights for theemployee planner tool Show less

  • Product Manager

    Nov 2023 - now

  • Young Leader's Program - DPEx

    Aug 2022 - Nov 2023

  • Digital Solutions Analyst

    Jul 2020 - Jul 2022

  • Technical Trainee, Data Science

    Jul 2019 - Jun 2020