Ann Lee

Experience

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  WINGTAI CLOTHING SDN BHD

  Jan 2014 - Jan 2016

  Junior Graphic Designer

  Wing Tai Fashion Sdn. Bhd. also has a Joint-Venture partnership with Fast Retailing, operating Uniqlo which has since established its strong presence in the Malaysia market.- Developed visual content for all the POSM and social media for brand UNIQLO.- Assist senior designer in creating content/adaptation for brand within the same groupsuch as Topshop, Topman, Dorothy Perkins, Miss Selfridge, Furla, Wallis, BCBG etc. - To arrange POSM in-house printing and self-packing for all UNIQLO stores.- Liaise with suppliers to replenish the printing materials. Show less

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  Baby Kiko Sdn Bhd

  Feb 2016 - Dec 2017

  Graphic Designer cum Junior Marketing Executive

  Responsible in designing and printing of all POSM to outlet.- Plan on social media calendar according to the campaign period and design creatives for posting.- Assist in executing marketing activities for the kids division, both offline and online.- Plan and organize shooting event (mood board discussion with photographer, Caucasian talent search).- Propose and vendors sourcing for seasonal merchandise such as Raya packets, catalogue, GWPs.

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  Mothercare Malaysia

  Feb 2018 - Mar 2022

  Senior Marketing Executive

  - To strategize the whole year marketing calendar (include social media calendar) and strategy with align to company goal of the year, and to communicate with various internal and external party to ensure all activities are executed in timely manners.- Analyze each performance campaign and relook into the shortfall for improvement.- Develop creative marketing point of sales material (POSM) including organizing photoshoot, poster visual, preparing media kit etc.- Plan and co-ordinate, liaising with suppliers, to deliver marketing and promotionalmaterial to deadlines.- Liaise with mall management on brand presence online and offline.- Work closely with designer and merchandising team for the new launch and artworkdesign.- Liaise with mall management on brand presence online and offline.- Liaise with 10 pax of internal Mothercare Parents Panel (monthly task), preparecampaign brief on monthly promotion and guidance on the deliverables.- Liaise more than 200pax of KOLs to work on one-off collaboration to bring up the brandawareness and sales.- Maintaining good relationships and streamlining processes with KOLs.Achievements:- Mini fashion show campaign in KLCC generated +5% in sales during the week.- Achieve low CPA and CPC with a strong ROAS, highest with ROAS 21% via meta-ads.- Created a set of SOP of display POSM according to stores, allocation of POSM and campaign process flow which in relates to customer service.- Successfully achieved over 1M brand awareness through selected KOLs in a one-off campaign collaboration, compared to organic metrics. Show less

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  Getha Bedding

  May 2022 - Dec 2023

  Assistant Marketing Manager

  Lead in the baby division of Genie by Getha (offline and online). Top down strategy from brand presence, product forecasting, pricing strategy, KOL collaboration, planning and execution.- Planning and executing the brand’s marketing plan within the approved budget in terms of 360 marketing launch strategy.- Strategize the brand presence and visibility in all channel - offline and online.- Work closely with designer, suppliers and store team for POS material production,allocation and display.- Innovate and spearhead creative marketing activities and initiate suitable co-marketingtie-ups for events and program sponsorship.- Work closely with retailers and explore the opportunities to dial up retail sales tappinginto external database.- Organize and execute photo-shoots.- Analyze and optimize campaign performance.- Work closely with various department for corporate functions and launches.- Handling of event such as TCE baby expo, Big baby expo and Getha roadshow fromdisplay setting, media buy to promotion package.Achievements:- The database increased by 11% through baby expo and KOL strategy.- Generated social content for one year usage.- Getha Bedding’s fan base increased by 18% within just three months. Show less