Mustafa Ali

Experience

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  Monster.com

  Jul 2006 - May 2013

  Account Manager Sales Marketing

  ● Host webinars to potential clients explain them various recruitment services offered by Monster.com● Maintained customer base and regional accounts & actively implement Re marketing strategies.● Achieved both Lead generation & sales target set by managers and also contributed to attainment of team targets.● Demonstrated and presented software presentation with objective of increasing customer interest.● Identified opportunities for development of new sales area through extensive research of IT field.● Advised and guided customers concerning software features and their usage in different contexts.● Updated customers regarding constantly changing software, hardware, and peripherals.● Enabled customers to maximize use of software by providing proper details of the product.● Maintained good relations with existing customers to promote new and upgraded products.● Work on presentation, case studies, skill matrix and documentation as required by the customers. Show less

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  WizIQ

  Feb 2014 - May 2015

  Account Manager Sales Marketing

  ● Generate leads extensively through online research & competitor analysis ● Successfully convert online queries to qualified leads ● Maintained existing customer base and attain renewal targets● Used Livezilla, online chat tool extensively● Prepared weekly, monthly & quarterly marketing performance reports

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  JenPro Infotech

  Jul 2015 - Dec 2017

  Digital Marketing Associate

  Search Engine marketing (Google Ad – Words)1. Create, manage & analyze all digital campaigns to build brand awareness and to deliver leads, applications and enrolments to drive the business. 2. Create & design a complete set of campaign with multiple bidding structure that fits best for the client requirement 4. Driving keyword research & expansion in Google AdWords5 Design display marketing bannersAutomated Email & Text Marketing1. Designed developed and implemented automated email marketing campaigns2. Create, Design automated email nurturing workflows based off website activities.3. Designed HTML emails for better open and click rate Show less

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  Digital Ready - Digital Marketing Training Institute

  Jan 2018 - Jul 2018

  Consultant Digital Marketing Analyst

  SEO – Search Engine Optimization1. Perform Initial SEO Website audit & competitive analysis for requested clients2. Work with development team on creating a strong website architecture – (organization of content into meaningful groups/ sections) blog, resource page, product / services with maximum possible information.3. Work with content writing team (or independently) to fill each page with rich content (300 words) follow content development program4. Perform extensive keyword analysis (using google ad words/ sem rush/ Uber suggest) and finalize keywords on each page5. Actively monitor the performance (ranking, competitors, new keyword opportunities with tools like sem rush)On Page Optimization1. Title optimization.2. Keyword density3. Ensure relevant Headers.4. Evaluate page content6. Image optimization7. Url structure & optimizationOff Page Optimization1. Bloggers Outreach Email2. Guest Blogging3. Linking Articles Outreach4. Influencer Marketing.5. Google My Business SMM – Social Media Marketing1. Creating social media campaigns and calls-to-action that drive target buyers to client sites and generate leads for our clients.2. Conduct competitive analysis studies on client competitors, including digital footprint analysis through third party tools3. Develop social media programs in order to build awareness4. Manage & update client social media pages on daily basis Show less

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  Brighter Prep

  Jul 2018 - Aug 2020

  Digital Marketing Manager

  Digital marketing manager

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  GoToUniversity.com

  Jul 2018 - Aug 2020

  Digital Marketing Manager

  Digital marketing manager

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  Curtin University Dubai

  Aug 2020 - Jun 2021

  Digital Marketing Specialist

  Digital marketing specialistSEO - Search engine optimization.Expert in outranking competitors on search engine marketing through advance SEO methods such as crawler optimization, Content optimization, On page SEO & link building, both manual and through automation.Online references are available on Google answer box for my optimized pages.Google ads.Expertise in Google ads in various forms of campaigns in depth knowledge of score optimisation, quality score, budget management & ROI.I hold experience in handling campaigns on large scale such as designing a single campaign with over 2800 ad groups and 2800 ads.Google analytics & other data analysis tools (Search console, Tag manager)Possess excellent data analysis skills like user behavior analysis, onsite content analysis, and bounce rate, keyword analysis, CTR, device optimization. CRM management & Automations1. Design lead flow through automation from multi-channel marketing campaigns such as google, social media, outreach posts & more.2. Design & monitor an effective sales funnel on CRM through automations3. Implement marketing strategies to reduce first contact time through different communication channels like emails, remarketing & notifications.4. Prepare a CRM reporting system in line with the business requirements to provide clear visibility of the data such best & worst performing marketing channels, ROI & more.Email marketing.1. Expertise in email marketing, in depth knowledge of IP blacklisting, reputation management, SMTP delivery issues.2. Optimizing open and click rate by ensuring accurate email delivery, responsiveness & anchor text best practices. Show less

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  Canadian University Dubai

  Jun 2021 - now

  1. Designed effective student recruitment strategies to attract and enroll prospective students. This included analyzing market trends, competitor activities, and student behavior to identify new opportunities for new student recruitment.2. Manage and optimize systems such as CRM, Fresh Desk & Vocalcom (Customer Relationship Management) to enhance efficiency and productivity of recruitment and Call center team.3. Evaluate existing recruitment department workflows and processes to identify bottlenecks and areas for improvement. This was followed by new workflow strategies to streamline recruitment procedures and ease the admission process.4. Oversee the marketing department in creating marketing campaigns, PR and branding to match student recruitment strategies.5. Build potential partnerships and alliances with schools, educational institutions, and community organizations to expand the recruitment network.6. Data analytics approach to assess the effectiveness of marketing & recruitment strategies and campaigns.7. Stay updated on the latest trends and best practices in student recruitment and higher education.8. Create and manage recruitment and call center budget to effectively increase ROI.9. Prepare recruitment business plan and forecast future enrollment numbers matching university vision. Show less 1. Designed marketing business plan which outlines the marketing strategy for the university including target market, marketing goals, marketing strategies and marketing budget.2. Developed and executed marketing strategies which contributed to higher student enrollment numbers.3. Created and implements marketing plans for all channels, including digital, print, social media & radio.4. Managed a team of marketing professionals and ensured that they were working effectively to achieve the department's goals with tight deadlines.5. Designed communications and PR strategies contributing to increase in conversion rate. 6. Worked closely with other departments, such as admissions and enrollment, to ensure that marketing messages were consistent and aligned.7. Analyzed marketing & other campaign performance data to identify areas for improvement & gauge ROI.8. Create and managing the marketing budget which includes determining budget allocations to required channels based on data such as ROI or Brand awareness. Show less Successfully implemented ORACLE CRM & Eloqua.CRM Management : 1. Designed lead flow automation integrated with other applications like finance & admissions.2. Designed and implemented email nurturing campaigns based on different lead stages & user behavior3. Ensuring optimal first contact time by optimizing lead flow through automation and lead assignments reducing first contact time to within 24 hours.4. Creating various reporting dashboards for different levels of management for better data-based business decisions for example Marketing ROI channels.5. Monitoring customer relation strategies6. Recommending strategy improvements7. Building workflows to manage those relationships8. Refining existing workflows and strategiesData Analyst : • Build the data and tooling foundation to deliver the standardized and repeatable process helping business to leverage analytics tools to reduce manual activity• Design and maintain a data tracking for key performance areas.• Conduct data analysis and research to provide strategic inputs to the business and help make informed business decisions• Using automated tools to extract data from primary and secondary sources• Performing analysis to assess quality and meaning of data• Using statistical tools to identify, analyze, and interpret patterns and trends in complex data sets could be helpful for the diagnosis and prediction• Analyzing local, national, and global trends that impact both the organization and the industry• Preparing reports for the management stating trends, patterns, and predictions using relevant data• Add more flexibility to the existing monitoring tools where required. • Analyze the root cause of performance movement through drill-down exercises. Show less

  • Student Recruitment Manager

    Oct 2022 - now

  • Marketing & Communications Manager

    Jul 2022 - Oct 2022

  • Digital Marketing Analyst

    Jun 2021 - Jul 2022