Machiko Harashima

Experience

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  Ziff Davis

  Aug 1997 - Oct 2000

  Associate | Talent & Booking

  Talent Scout for all Ziff-Davis TV Shows.

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  Jerry Leigh of California

  Jan 2001 - Jan 2004

  Graphic Designer | Fashion

  I designed graphics and embroidery for Levi's apparel, hang tags, and jeans.

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  The Body Shop

  Mar 2005 - Feb 2007

  Graphic Design Manager | Window & In-Store Graphic Design

  • Ensured brand vision was being carried out in the North America Region • Responsible for pre press and post press production of all windows and in-store signage • Led a team of 4 graphic designers

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  Sony

  Sept 2007 - Dec 2008

  Design Manager | Window & In-Store Graphic Design

  • Responsible for the conceptual development and execution of seasonal marketing campaigns for Sony’s retail environment • Led a team of 3 graphic designers

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  SEPHORA

  Jan 2009 - Oct 2011

  Art Director | In-Store Graphic Design & Photography

  • Responsible for the conceptual development and execution of seasonal campaigns + permanent in-store signage • Worked with the visual merchandising groups and merchants to ensure complete integration of creative vision and business objective • Oversaw a team of graphic designers • Responsible for rebranding/refreshing all in-store permanent signage accompanied with a brand guideline for global distribution • Main point of contact for design agencies + print production vendors

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  BareMinerals

  Oct 2011 - Jul 2012

  Global Art Director | In-Store Graphic Design & Photography

  • Oversaw the brand visions for Bare Escentuals as well as Buxom (a branch of Bare Escentuals) • Art directed seasonal photo shoots for both on-figure + product • Led creative teams including art directors, graphic designers, photographers, stylists, producers and production managers

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  Walmart

  Jul 2012 - Aug 2013

  Senior Art Director | Digital

  • Oversaw the creative vision for Walmart.com• Art directed seasonal photo shoots for on-figure + product + lifestyle • Led creative teams including art directors, graphic designers, photographers, stylists, content managers and production managers • Directed internal and external teams in the execution of campaigns for e-commerce site • Main point of contact for design + production agencies

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  Gap Inc.

  Aug 2013 - Apr 2015

  Global Art Director | Photography, In-Store, & Digital

  • Set the overall brand vision for Gap Outlet • Art directed seasonal photo shoots featuring models such as Chanel Iman + Chrissy Teigen • Led creative teams including art directors, graphic designers, copywriters, photographers, stylists, producers and production managers • Directed internal and external teams in the execution of seasonal campaigns for marketing platforms including but not limited to in-store, social media, emails and print • Main point of contact for design agencies + vendors Show less

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  Joyus, Inc.

  Jun 2016 - Mar 2017

  Creative Director

  • Created and implemented brand guidelines and photography style guide.• Created an in-house SF photography studio for cost efficiencies.• Oversaw the in-house LA video studio.• Concepted and produced photography and video for all digital channels.• Oversaw all brand and marketing creative.

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  Rodan + Fields

  Mar 2017 - Feb 2020

  Creative Director

  • Scaled in-house creative team from 3 to 20 in 7 months.• Developed and implemented brand guidelines.• Managed creative team, budget, and process.• Led creative campaigns across print, convention, and digital media.• Oversaw creative direction and execution for RF's annual convention.• Managed the creation of visual asset library for brand and seasonal campaigns.• Developed and executed photo and video concepts.

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  BareMinerals

  Feb 2020 - Feb 2021

  Freelance Creative Director

  • Oversaw the setup of remote and virtual work environments for digital creative and visual merchandising teams soon as Shelter-In-Place hit.• Instituted new systems and processes for effective communication and workflow.• Oversaw all creative for site, social, email, and in-store visual merchandising as well as photography and video.

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  Mixbook

  Feb 2021 - Feb 2023

  Creative Director

  • First Creative Director hired.• Developed and created the Creative Strategy/Vision: "Captivate You to Create & Connect."• Oversaw the planning and implementation of the Creative Strategy/Vision.• Refreshed the look and feel of Mixbook brand based on my Creative Vision.• Utilized qualitative and competitive market research to develop compelling brand and seasonal campaigns across various media channels including photo, video, digital, paid, social, email, print, and CGI.• Managed the creation of photo book and card "template designs" and oversaw a team of approximately 10 freelance illustrators. • Collaborated with established companies, such as Martha Stewart, Hallmark, and Crayola, to produce the "template designs" in partnership with Mixbook.• Fostered relationships with internal cross-functional partners and external partners/vendors.• Launched Mobile App 2.0 Design and GTM that generated 181K downloads from the start of the launch Sept-Dec 2022.• Led, Managed, and mentored a creative team of 5 FTE and 2-7 freelancers. Show less

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  Various Brands

  Feb 2023 - now

  Creative Director

  *Previous assignments with Google (Brand Guidelines) and Huda Beauty (Visual Merchandising)Operational Efficiency, Photography & Video Direction, Campaign Direction, Brand Development, Inspire Creativity, Creative Strategist, Team Management, Integrated Marketing, Performance Creative

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  World Market

  Jan 2024 - now

  Creative Director