Ben Thanapat

Experience

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  Smooth•e

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  Assistant Product Manager
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  Tipco F&B

  May 2013 - Sept 2016

  Product Manager(All FJ100% product)

  Control strategic communication to align with Company's direction.Initiate NPD under proven insight, monitor every developed stage, coordinate with all concerned party (internal & external) until launched execution(4P) and be center of all action.Co-ordinate with all concern party and motivate to achieve BU’s mission and goalManage and allocate A&P budget of market spending including the P&L.work outside resources (agencies, research companies, suppliers and etc.) to ensure that all brand activities are in line as objectivesResolve brand problem such as communication and consumer’s misunderstand.Identify reason behind of brand problem and suggest the action together with trade.Provide all analyzed information to management in term of communication performance & action to enhance brand equity and brand image. Show less

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  Glico frozen

  Oct 2016 - Aug 2017

  Deputy Department Manager, marketing
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  Kunakij furniture industry

  Oct 2017 - now

  Manager

  Develop the right communication via every touch point.Establish Brand identity and Brand DNA into Kunakij product

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  TIPCO F&B Co.,Ltd.

  -

  Product manager

  - Initiate NPD under proven insight, monitor every developed stage, coordinate with all concerned party (internal & external) until launched execution(4P) and be center of all action.- Co-ordinate with all concern party and motivate to achieve BU’s mission and goal- Manage and allocate A&P budget of market spending including the P&L.- work outside resources (agencies, research companies, suppliers and etc.) to ensure that all brand activities are in line as objectives- Resolve brand problem such as communication and consumer’s misunderstand.- Identify reason behind of brand problem and suggest the action together with trade.- Provide all analyzed information to management in term of communication performance & action to enhance brand equity and brand image. Show less