Nick Cropp

Experience

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  Inertia clothing

  Jan 2002 - Jan 2005

  Graphic Designer
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  Plain Lazy

  Aug 2005 - Mar 2012

  • Head of Design & Ecommerce

    Mar 2009 - Mar 2012

  • Graphic Designer

    Aug 2005 - Feb 2009
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  Made By Silk

  Apr 2012 - Apr 2015

  Head of Design & Co-Founder

  A digital agency offering an end-to-end eCommerce service and technology solution for brands to communicate effectively online, engage with their own customers and provide exceptional standards of service. My focus was on design of E-commerce websites for our client base of luxury and lifestyle brands.

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  Larsson & Jennings

  Apr 2015 - Aug 2017

  Head of Design

  A Swiss Made luxury watch company.

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  Jo Malone London

  Sept 2017 - now

  Global Digital Design Director

  A $1 Billion+ British luxury lifestyle brand.➞ Built a team to help make JML a digital first brand.➞ Global E-commerce site re-design, build and re-platforming. Result has been exponential growth inOnline sales YOY, CR increase from 3% to 5%, increased dwell times and basket size.➞ Production of creative marketing assets for 6+ campaigns per month, for all digital touch-points.➞ New design system, softwares and processes, increasing digital output by x4 with improved quality assurance.➞ Creation of global creative guidelines for regions.➞ Innovation projects, including virtual shopping, personal video messaging, Social AR, Campaignexperience micro-sites, and data capture focused gamification and experiences. Show less

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  Fifty

  Dec 2023 - now

  Member

  One of Fifty members of this Design Leader community - "On a mission to provide top design leaders with a space to expand their support network, the tools to drive change in the design industry and contribute to designing a better world."

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  Adplist.org

  Jan 2024 - now

  Design Mentor

  Supporting designers at every stage of their career.➞ Portfolio and CV reviews➞ Career exploration➞ Interview prep➞ Lending an ear - design can be lonely at times