Ishita Sahu

Experience

• 

  Anukriti

  May 2017 - May 2017

  Summer Intern

  Anukriti is an organisation that promotes art and culture of India that is being lost today by means of drama, theatre, street plays with a social message.

• 

  Oil and Natural Gas Corporation Ltd

  May 2018 - May 2018

  Summer Intern

  Worked with the Finance, Materials and Inventories department to prepare a report on "Procurement of Materials and Services" in the Public Sector Organisations.Understood the day to day working of the organisation.

• 

  ACE Engineering Academy

  May 2019 - Jun 2019

  Market Research Intern

  Conducted personal interviews and surveys to analyse the brand's competition in and around Delhi NCR region. Worked on analysing their target audience and student's satisfaction from the services provided.Used the Alumni network for recommendations on the offerings of the institute. Handled administration and admissions departments of the branch during the internship period.

• 

  The Cultural Committee , MICA

  Mar 2020 - Apr 2021

  Head, Campus Relations
• 

  WeiKFiELD Foods Pvt Ltd

  May 2020 - Jun 2020

  Brand and Strategy Intern

  Achieved 184% increase in online engagement through influencermarketing and contests on social mediaPlanned the digital launch of new brand identity and developed thesonic brand identity for Weikfield FoodsStudied consumer behaviour in breakfast category and suggestedcommunication strategies for relevant distribution channelsContributed to a lower marketing cost by negotiating a deal at 50%of the original amountAided product development and conceptualised the launch planfor Eco Valley Herbal Infusions Show less

• 

  Puranik Builders Ltd

  May 2021 - Mar 2023

  Brand Manager

  Develope GTM and drive 360 ATL & BTL campaigns Aid product development and strategize marketingcommunication to support sales achieve a revenue of 1600 Cr+Conceptualize and execute product launches with strongcommunication and impactful media planSpearhead Social Media strategy and ORM to increase followersby 34%Regularly track business metrics- search, traffic, leads, walkins andbookings to deliver to the business targetAgency and Vendor Management

• 

  Godrej Properties Limited

  Mar 2023 - now

  Assistant Manager Marketing

  • Leading a diverse portfolio of luxury and mid-segment brands with ownership of P&L targets• Spearheading the end-to-end project life cycle, go-to-market and communication strategies to increase direct sales• Strategized online marketing strategies & digital transformation initiatives for the consumer purchase journey• Formulating & executing 360° marketing communication strategies, campaign creation and media planning across digital & traditional channels• Managing annual marketing budgets of 15-25 Cr, maintaining consistent brand positioning and delivering cost of sale under 4%• Managing a team of 4 members and collaborating with cross-functional teams & multiple agencies•Collaborating with agencies & production houses to co-create compelling campaigns and content pieces leading to an improved online presence• Proficient at handling multiple (5+) projects simultaneously and delivering within crunched times & dynamic market environments through people management, agile problem-solving & stakeholder management• Extensive co-ordination with cross-functional teams: sales, legal, strategy & International Show less