Henriette Maul Andersen

Experience

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  Adams Transport A/S

  Aug 1992 - Aug 1997

  • Export Assistant, Shipping - Overseas

    Aug 1994 - Aug 1997

  • Graduate Trainee

    Aug 1992 - Jul 1994
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  Tech Data

  Sept 1997 - Jul 2000

  • Product Manager: IT Hardware, HP Business Unit - Wholesale

    Oct 1998 - Jul 2000

  • Product Manager Assistant, HP Business Unit - Wholesale

    Sept 1997 - Sept 1998
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  Around the world Backpacking Tour

  Aug 2000 - Jul 2001

  1 year Backpacker Around the World Tour
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  Tech Data

  Aug 2001 - Dec 2004

  • Product Manager, IT Hardware, HP Business Unit - Wholesale

    Oct 2003 - Dec 2004

  • Business Unit Manager, IT Hardware, HP & Periphery Business Unit - Wholesale

    Aug 2001 - Sept 2003
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  Oticon

  Jan 2005 - Oct 2012

  Project Management of global campaign launches: Management of scoping, planning, development and execution phases - 8 major launches with large toolkits for market activation.- Support of strategy & tactic development- Co-creator of product concepts, positioning, key messaging, communication- Co-responsible for Go-to-Market Plans incl. tactical roll-out plans. - Marketing toolkits of online/offline elements- Patient Program Series and Patient & HCP Counselling Support - Marketing plans, communication and activity plans- Project lead on optimizing marketing processes & operation efficiency- Co-creator of design and trainer of Oticon’s Go-to-Market Model (Implemented in Quality System).- Implemented new Project Management Tools: Project Plans, Briefs, Activity, and Budget templates. Show less

  • Marketing Project Manager, Hearing Healthcare, Corporate Marketing

    Sept 2010 - Oct 2012

  • Marketing Project Manager, Hearing Healthcare, Market Support

    Dec 2008 - Aug 2010

  • Marketing Project Manager: Hearing Healthcare, Consumer Marketing

    Jan 2005 - Nov 2008
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  With husband for DFDS A/S

  Oct 2012 - Apr 2013

  Expat in Rotterdam - The Nederlands
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  Oticon

  May 2013 - Feb 2017

  Responsible for global HCP campaigns, planning, scoping, concept development, cross-team alignment, coordination, and online/offline activities toolkit development, product launch executions, and follow-up:-Launch campaign of the first teenage product globally “Open up your world”. -Launch campaign of the first child-specific super power hearing aid “Power your senses". -Parent Customer Journey funnel mapping for website development-Web UX navigation & content for Paediatric consumer segment on Oticon.global (2016).-BtB HCP/KOL clinical research movies & BtC Testimonial User Stories. -Sales & Marketing Plan for VA (Veterans) segment in US (2016), since growing from 7%-19%.-Succes of turn-around from feature-orientation to userfriendly benefit communication-style Show less

  • Marketing Project Manager - Hearing Healthcare, Global Campaigns

    Jan 2014 - Feb 2017

  • Team Leader, Hearing Healthcare, Marketing Activation & Deployment

    May 2013 - Dec 2013
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  Jyske Bank

  Mar 2017 - Dec 2017

  Digital Marketing Project Manager - Financial Mortgage, Consumer Marketing

  Jyske Bank acquirement of BRF-Kredit - transformation mist of acquisition, merge, and change of reporting to head office in Silkeborg - responsible for project management of inbound lead generation:- Social Media Campaign Strategy and Facebook Retargetting Advertising- Online inbound content development - Digital campaign on online conversion tool and promotion of APP downloads - On-page SEO content optimization- Conversion optimization on BRF.dk with + 160.000 visitors per month Show less

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  Visiopharm

  Jan 2018 - Jul 2020

  Marketing operational change and digitalization transformation into inbound lead-generation. Onboarding of cloud tech platforms (marketing automation + content asset management systems), design of new marketing operating efficiency model incl. processes and new ways of working:- Project Management & Planning- Scoping and specifications of inbound lead-generation website - Segmentation & Persona profiling- Mapping the customer journey funnel- Onboarding of Marketing Automation (Hubspot)- Onboarding Content Asset Platform (PepperFlow)- User Training of system use- Google SEO keyword analysis - New conversion lead forms and landingpages- Inbound content marketing development- Communication tactics for email nurture tracks (Hubspot)- Marketing Automation name-convention framework to keep hygienics - Content Asset Library & ID-convention for tracking- MQL-SQL sales & marketing hand-over processes- Marketing Campaign Operation Model and Process set-up - Facilitated the chance to Agile4Marketing project management tool Show less Responsible for scoping, planning, conceptualizing and development of product management launches: - Go-to-Market Strategy & Tactics- Brand Positioning and Key Messages- Creative concept and communication- Campaigns & Communication Plans - Product campaign activity development - Inbound content marketing development - Digital marketing channel tactics - Marketing KPI performance dashboard- Supported Visiopharms leadership positioning 2018-2019 growth of 56%. Show less

  • International Brand Manager - Cancer Healthcare, SaaS Digital Pathology Software

    Aug 2019 - Jul 2020

  • International Marketing Manager - Cancer Healthcare, SaaS Digital Pathology Software

    Jan 2018 - Aug 2019
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  Noscomed Medical Supply A/S

  Sept 2020 - Jun 2021

  Senior Marketing Brand Manager, Skin Healthcare - Probiotic Dermatology Skincare

  Responsible for launch of new probiotic sustainable skincare product "Rebiome":- Project plan for Product Management - Facilitated Go-to-Market readiness for pre-launch with 12 KOLs and Scandinavian Markets- Go-to-Market Strategy Tactics- Creative concept & communications - Sustainable brand key messages- Regulatory compliance- Trademark Licence Agreements- Technical Product Information - Website communication & content- Content marketing elements development - Training Program & Training Facilitation - Packaging concept and prototypes- Packaging implementation A-Z - Pricing and supply-chain preparation - Contract set-up w/external vendors & laywers for the production start Show less

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  MAUL’s Consultancy

  Jul 2021 - Jun 2022

  Freelance Marketing Consultant & Project Manager

  Project- & contract-based part-time freelance project consultant.Customers:- Mads Qwist & Associates ApS: Project management, business sparring on educational leadership training programs, and co-development of Brand, website, and training support services.- Greenpipe ApS: Project management of website, branding, development of communication & events elements- Dominik Film & Software ApS: Development of brand positioning with brand concept & Tactical Go-to-Market Plan. Show less

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  Nem Animation ApS

  Aug 2021 - Jun 2022

  Commercial Development & Customer Experience Consultant

  Short-term fixed contact:- Establishment of business plan- Conceptualizing business direction - Brand positioning, segmentation profiling - Website optimization- Development of digital content strategy- Improve CRM processes (Pipedrive)- Set-up of metrics dashboard- Coaching and sparring with founder- Facilitated a significant rise in order value

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  Chr. Hansen

  Jun 2022 - May 2024

  Product & Documentation Manager, Business Support in Product Design - Human Health

  - Product Management- Technical Product Documentation- Product Data & Process Management- Customer Product Support- Dietary & Food Safety Statements- Halal & Kosher Product Certifications- Analysis, Process & Procedures - Business Support Projects

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  Novonesis

  Jun 2024 - now

  Snr. Global Business Support Specialist, Business Support in Product Development - Human Health

  - Business Support foundations- Business Support value projects- Optimization, tools & systems - Product quality claims & certificates- Product - & customer support- Analysis, Process & Procedures - Operational Efficiency & Excellence