Syazwan Omar

Experience

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  Hong Leong Assurance Berhad

  Jan 2013 - Jun 2013

  Marketing

  Internship

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  Cardas Research & Consulting Sdn Bhd

  Sept 2016 - Jan 2016

  Junior Executive

  MARKET RESEARCH :Research done on SME preferences, attitudes, loyalty, usage and behavior in a market. It helps in understanding SME so that the marketing campaigns can be designed accordingly. Deals with processes to understand SME and end SME which helps the marketer to build market strategy.

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  Telekom Malaysia

  Feb 2017 - Jan 2019

  Business Development and Management DivisionMARKET INSIGHT & ANALYSIS TEAM :Currently involve with Market Insight & Analysis Team. Produce Market Insight based on requested from other unit within TM group. My main role is responsible to coordinate, manage and execute end to end research activities in accordance to research plan to ensure a smooth flow of market research activities. This input is important to ensure TM will offers to the customers with differentiated and competitive products and at the same time, it’s will fulfill customers’ needs and expectation. I was involved with end to end market research process where my role is to identify, plan, develop, manage and analyze research activities as a whole and I’m assisting all the manager where each manager was responsible to each LOBs such as Consumer, SME, Government, Enterprise, Wholesale and Global. So, my scope of clients was TM group as a whole. TM CENSUS TEAM :Previously played a big part of TM Census team as one of the leader. Our team conducting SME Census at SME company nationwide to gather intelligence which later use by Telekom Malaysia to improve and enhance the current products & services for SME customer’s ecosystem. This project is expected to deliver market and customer insight of each state nationwide enabling TM to strategies the product marketing better thus increasing the revenue for TM. Tunjukkan kurang

  • Scrum Master

    Jan 2018 - Jan 2019

  • Assistant Manager

    Feb 2017 - Jan 2019
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  PETRONAS ICT Sdn Bhd

  Jan 2019 - Jan 2021

  Business Analyst

  Become a dedicated Business Analyst for a Project at PETRONAS ICTEnhance Group Health, Safety, Security and Environment portal that has been used by more than 50 countries with over 40,000 employees.Work closely with stakeholders and users to collect all the requirement.Also, work closely with Develop team to transfer the business requirement into a technical requirement.Preparing a System Requirement Specification for the project.

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  Axiata Digital Labs

  Sept 2021 - Sept 2022

  Business Analyst

  Serving 9.7 million Celcom customers via the Celcom e-commerce website (www.celcom.com.my)Majoring to gather and document user requirements, analyzing the existing system, and performing gap analysis so can improve existing features.Creating user stories accepting criteria and managing product backlog to achieve buy-in from stakeholders and product owners for each sprint

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  CIMB

  Sept 2022 - now

  Associate Product Owner, Transforming Customer Journey (TCJ)

  Serving proximate 300+ CIMB Relation Managers(RMs) Nationwide and over 2000+ applications every month via Amazing Customer Experience(ACE). Majoring to gather and document user requirements, analyzing the existing system, and performing gap analysis so can improve existing features.Creating user stories accepting criteria and managing product backlog to achieve buy-in from stakeholders and users for each sprint.