Sian Heaphy

Experience

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  Harris Interactive France

  Jul 2008 - Dec 2008

  Assistant Business Development Manager UK

  - Developing the client base of NetObserver UK, including the expansion of their partner portfolio with clients such as BBC Worldwide, Bauer Media and BskyB. - Maintaining existing client relationships and identifying opportunities to further develop client accounts.- Adaptation of the NetObserver Survey for the UK Market.- Adaptation and translation of project material into English for other company departments.

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  Perpetuity Group

  Jul 2009 - Sept 2009

  Marketing Assistant

  - Cleansing and reorganisation of company database in order to make it user friendly and efficient for marketing campaigns.- Development of the Security Health Check project including marketing material and sales tools.- Researching and pitching to prospective clients of the Security Health Check.- Analysis and production of reports on success of Security Health Check project and communicating this back to Senior Management.- Creation and content management of company blog Show less

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  Printing.com

  Jul 2010 - Jun 2012

  - Management of key customer accounts and client orders as well as identifying opportunities to further development of existing relationships.- In charge of accounts, balancing books and managing staff.- Development of sales pitches to be used by staff.- Research and pitching to prospective clients. Provision of print, graphic design and marketing consultation to local businesses. This included working with existing customer accounts as well as the identification of new client accounts.

  • Deputy Manager

    Nov 2010 - Jun 2012

  • Account Executive

    Jul 2010 - Oct 2010
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  Grafenia Plc

  Nov 2011 - Nov 2014

  Account Manager

  Account Manager and Marketer for a number of Companies within Grafenia plc.Responsibilities included:• Development and implementatation of marketing strategy to launch the sale of w3p software solution in the UK, US and Europe including video production, blog and website structure. • Development of marketing and sales materials for all media: print, digital, email and exhibitions.• Responsible for content, software and marketing material translation into 5 languages, managing a team of 30 translators.• Managed Grafenia plc’s UK PR strategy and communications to internal and external stakeholders, creating and publishing editorials and press releases for various audiences. Show less

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  TemplateCloud.com

  Sept 2012 - Dec 2013

  Account Manager

  - Project manager in charge of the adaptation and translation of TemplateCloud content, software and marketing material for use in Spanish, Portuguese, Italian and Swedish markets. - Management and support of a team of 30 translators in total.- Development and implementation of sales materials and pitches for use in all markets.- Researching, pitching and licensing TemplateCloud content in European and US markets.

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  Nettl

  Nov 2014 - Jan 2017

  Digital Marketing Specialist

  • Promotion of studio products & services, management of digital services revenue stream, lead generation and pitching of services to prospective clients.• Understanding client objectives and formulation into briefs for creative team, presentation of creative concepts to client and providing strategic direction in relation to post deployment and promotion of e-commerce projects.• Resource management for project deployment to meet launch date, oversight of finance and P&L.• Recruitment of new team members and organisation of team structure. Show less

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  Bright

  Jan 2017 - now

  Working with global B2B clients including ADP, Informa and Alfa Laval to drive marketing transformation initiatives that enable more effective and efficient ways of working that deliver business growth using agile methodologies and data-driven experimentation. Orchestrating comprehensive marketing and communication strategies and campaigns to elevate brand presence, growth and enhance client engagement at a global and regional level. Collaborating closely with product, tech, and finance teams to drive cross-functional alignment on marketing priorities and optimise customer engagement strategies. Whilst improving marketing operations by enhancing data tracking capabilities, customer experiences, and marketing attribution.Senior client contact across accounts, responsible for account growth and retention, consistent service delivery and management of account P&L. Show less A marketer with experience of multi-channel lead generation, persona creation (B2B & B2C), digital experience mapping, B2B customer acquisition, event management and customer relationship management.Driving growth through strategic marketing activities and branding on behalf of technology and professional services companies.Upskilling junior team members on core competencies, setting of quarterly goals and KPIs for direct line reports, ensuring resources and support available to achieve targets.Supporting the wider business in responding to RFPs and new business pitches, including development of new service lines including our agile marketing and business transformation propositions.Core experience and key responsibilities include:Campaign Strategy and Delivery | Content Planning | Client Acquisition Campaigns | Direct Response Campaigns | Email & SMS | Sales Enablement | Customer Journey Analysis | KPI Reporting | ROI & Budget Tracking | Team Management Show less

  • Senior Director

    Mar 2024 - now

  • Agile marketing accredited trainer

    Jun 2022 - now

  • Director

    Aug 2019 - Mar 2024

  • Senior Manager

    Feb 2018 - Jul 2019

  • Manager

    Jan 2017 - Jan 2018