Roberto Ortiz De Zárate

Experience

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  HOTEL PRINCESA PLAZA

  Jan 1981 - Jan 1991

  Miscellaneous functions.
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  HUSA

  Jan 1981 - Jan 1991

  Miscellaneous Functions
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  Procter & Gamble

  Aug 1991 - Apr 2001

  Dealing with Richardson Vicks business, P&G group.Manage the Sales-Manufacturing relationship with the manufacturing locations, either company owned Plants (Germany, UK, Ireland), or third parties working for P&G (Alter Laboratories, Searle Laboratories). Main responsibilities: establishment of inventory policies with the Factories, follow up on production plans adherence and deliveries, quality standard compliance and customer service levels. Besides, and concerning third parties operations, raw and packing materials purchasing control (approved suppliers), production efficiency and performance, and support to Quality Assurance audits. Show less

  • Logistics & Financial Services Manager FMCG

    Mar 2000 - Apr 2001

  • Logistics and Financial Services Manager Pharmaceuticals, Cosmetics & Fragrances

    Feb 1999 - Feb 2000

  • S&OP Manager (Commercial Department)

    Sept 1997 - Jan 1999

  • Supply Planning Manager Personal Care Products

    Mar 1996 - Aug 1997

  • Supply Planning Manager Pharmaceuticals

    Oct 1994 - Feb 1996

  • Customer Administration Manager for Cosmetics & Fragrances

    Nov 1993 - Oct 1994

  • Financial Analyst FMCG

    Dec 1992 - Nov 1993

  • Internal Auditor

    Aug 1991 - Nov 1992
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  Heinz Africa & Middle East

  May 2001 - Jul 2013

  Run business for the region (three countries) with common or local processes as needed, enhanced Systems Platform and reshaped organization (leading a 22 people team on an integrated Order to Cash framework) generating major synergies and cost efficiencies in most of the CS functions.Started up and consolidated the Shared Service Center operation for the South West European region, fully integrated with business and recognised as a key player by the local teams, contributing to the frofitable growth of the Heinz business in the Region.Our SSC experience is recognized by the H.J. Heinz community worlwide as Current Best Approach and Role Model for future deployment.Implemented SAP ERP in 2012 in the OTC, SD and LE areas.Member of the Comex (Executive Committes) of HJ Heinz Foods Spain SLU and Heinz France SAS. Show less Start up of the Customer Service Department able to meet the Internal and External customer requirements in the most cost efficient manner.Given response to demanding Trade environment (Growing concentration, new business practices not implemented -EDI, CRP/CPFR, EDLP,- ) and internal changes regarding commercial policies.Driven a major organizational change to compile in an unique and solid group the main Customer related activities: Sales Operations and Billing, Trade Budgets Control & Administration, Deductions & Incidences and Receivables. Additionally, and based on my former professional experience, the Demand Management function was added under the Customer Service Dpt. umbrella.Stepchange improvement in the main Order to Cash indicators: Complete, On Time, Perfect Billing, Days Sales Outstanding and € disputed. Show less

  • Customer Service Director Spain, France & Portugal -Order to Cash-

    Jan 2006 - Jul 2013

  • Customer Service Director -Order to Cash-

    May 2001 - Oct 2006
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  Federación Española de Industrias de la Alimentación y Bebidas

  Sept 2006 - Nov 2007

  Member of the Comission ruling "Agreement on Good Practices to Improve Competitiveness"

  Participated as advisor during the drafting and negotiation of the agreement among ASEDAS (Asociacion Española Distribuidores, Autoservicios y Supermercados), FIAB (Federacion Industrias Alimentacion y Bebidas), Ministry of Industry, Commerce and Tourism and representatives of distributors and manufacturers.Member of the Comission to regulate and deploy agreement in the industry, led by the Commercial Policy General Manager of the Ministry of Industry.

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  The Kraft Heinz Company

  Aug 2013 - Sept 2015

  Customer Excellence Director South West Europe (Spain, France & Portugal) - Order to Cash + S&OP-

  On Sales and Operations Planning (S&OP) responsible for leading the Demand planning organization, directing the monthly S&OP forums (unconstrained demand plan, supply constraint review, integrated reconciliation and executive S&OP) while enabling standard demand and supply planning processes, tools, and organizational structure. Variety of contacts with Product ideation leaders, Marketing, P&L owners, Finance, Operations, Supply Chain, and Manufacturing. On end to end Supply Chain, the operational integration with Customer Service Department under the Customer Excellence umbrella, that includes all aspects of the customer experience from initial application to customer billing. Ensuring best practices on order capture (EDI, OCR...), outstanding customer service and standards through paramount allocation of availability and management of scarce and logistic cost optimization. Accountable for main "Management By Objectives"​ KPI`s: Forecast Accuracy, BIAS, OTIF (On Time and In Full), CFR (Case Fill Rate) and On Time.At European level, leading from September 2014 the "Order Automation Project", defining scope, building business case and delivering a very detailed Euro solution to automate manual customer orders, by using OCR (Optical Character Reading) technology. Iberia successfully gone live in August 2015, UK&I planned for early October 2015.Member of the Comex (Executive Committes) of HJ Heinz Foods Spain SLU and Heinz France SAS. Show less

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  TOP MANAGEMENT IN FMCG, PHARMA, MANUFACTURING, LOGISTICS, CONSULTING, RETAIL,3PL

  Oct 2015 - Jan 2016

  IN MY AREAS OF EXPERTISE (Supply Chain Management, Order to Cash, Customer Service, S&OP, Logistics)
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  Prim, S.A.

  Feb 2016 - now

  Prim is a Spanish public company that has been listed on the Stock Exchange since 1985 and adds value to the healthcare system.PRIM designs, manufactures, commercializes, installs and keeps products and equipments providing advanced solutions.Prim is a company with vocation to remain on the market, is a customer-focused company that works in team. It is proud of working with healthcare professionals.Prim provides comprehensive continuous service from its headquarter offices, it has two plants, seven regional offices, four warehouses and six orthopaedic clinics. It develops its main activity in Hospitals, Clinics, Healthcare Centres, Health Insurances, Orthopaedics, Individuals, Chiropody Centres, Chemist’s, Medical Societies. In the same way, Prim provides advanced solutions and services for Physiotherapy and Rehabilitation, Balneotherapy, Thalassotherapy and Spa.Prim is a vertically-integrated specialised company which supplies innovative and proven technology to the healthcare sector. It has a strong teamwork culture, as well as an agile team, and technical expertise. These qualities, together with its strong financial position, guarantee Prim’s sustainability over time. Show less

  • Director "Order to Invoice"

    Sept 2024 - now

  • Director Atención al Cliente, Planificación, Administración Comercial & Licitaciones y Concursos

    Oct 2021 - now

  • Director Atención al Cliente-CSO ; Director Planificación Area Industrial & Physio

    Sept 2020 - now

  • ATENCION AL CLIENTE

    Feb 2016 - Aug 2020

  • CSO

    Feb 2016 - Aug 2020