Pankaj Kumar

Experience

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  Theorem

  Aug 2004 - Nov 2006

  Web Designer

  • Involved in Creating Web Pages• Involved in writing Java Scripts• Involved in applying Logical Filters• Involved in generation of Leads• Working with regular update and reports on the online ticketing tool, Quickbase

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  Oracle India Pvt. Ltd.

  Dec 2006 - Aug 2008

  Senior Emarketing Analyst

  • Involved in creation web emailer• Involved in creation of registration pages• Involved in campaign management consisting of HTML pages from 34 and more countries. Creation of HTML pages using the content provided in different languages and getting them approved from the country contacts• Mentored new members of the team about various emarketing processes and Oracle style guidelines and branding• Working with regular updates and reports on the online ticketing tool called Request Portal• Working with teams across the globe for timely deliverable of the project Show less

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  TIBCO Software

  Aug 2008 - Nov 2011

  Digital Marketing Specialist

  • Managing email campaigns, e-newsletters, event campaigns for webinars, seminars, online summits• Creation of target audience and email content based on prior campaign results• Post deployment email campaign analysis for sent, delivered, click rates, opt-outs, bounce email ids, registrations and other campaign related data• Creation of website registration pages for whitepaper download, webinar, seminar and other events like World wide TIBCO User Groups, NOW Online, TUCON• Managed all aspects of webinar from creation of program to managing the webinar using WebEx and Adobe Connect• Actively involved in the training of new members of the team about various emarketing processes and TIBCO style guidelines and branding• Involved in finding and implementing new marketing tools for the team• Involved in making new strategies for promoting the events in an innovative and efficient manner• Coordinated online tradeshows over multiple time zones• Worked with product marketing, field marketing, and marketing services teams to create different communications like emailers, webinars, whitepaper downloads• Extensive usage of project management system UNICA for the day-to-day update and reports• Managed vendors for creation of webinar video file, emailer template design and other creative design activities• Maintenance of Webinar page on events page in tibco.com Show less

• 

  Fidelity Business Services India Private Limited

  Dec 2011 - Sept 2014

  Senior Analyst

  • Manage B2C campaigns across various teams • Subject matter expert on ExactTarget and Eloqua• Project planning for migration of email templates from existing system to ExactTarget• Manage the Centralized Content Delivery team for email deployment for B2B and B2C campaigns using ExactTarget and Eloqua respectively• Post deployment email campaign analysis for sent, delivered, click rates, opt-outs, bounce email ids, registrations and other campaign related data• Planning and implementation of migration to new B2C email marketing tool, ExactTarget replacing the existing campaign management system• Maintain email calendar for on-time email delivery • Training of other team members for creation and deployment of emails using email marketing tools• Planning the IP warm-up process and addressing spam/deliverability issues using Return Path Show less

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  Infosys

  Oct 2014 - Apr 2019

  Marketing automation and CRM Manager at Infosys Marketing

  • Manage automation tools (Eloqua, Salesforce) for the Marketing team• Ensure marketing automation tools are used effectively to reduce manual efforts and automating regular marketing processes• Manage integration between marketing CRM and sales CRM (Microsoft Dynamics)• Manage integration of various marketing tools into marketing CRM for data enrichment, reporting and segmentation• Manage contact addition and data enrichment for marketing campaigns• Manage marketing campaigns across verticals, regions and service lines including creation of various assets like registration pages, emails, database segmentation, list creation and reporting• Addressing spam/deliverability and data privacy issues• Maintain event and email calendar for proper management of campaigns• Sharing marketing knowledge on various platforms about new marketing processes, corporate styles and guidelines, newer initiatives • Conducting training on various marketing tools Show less

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  ServiceNow

  May 2019 - Mar 2023

  * Stay abreast of latest marketing technology trends, which can help Marketing teams deliver better results.* Ensure all the existing tools in the system are used effectively and efficiently. Create guidelines for better toolmanagement and usage.* Help the sourcing team with contract renewals and negotiations based on the current and future tool usage.* Understand marketing team/s need for a new marketing technology and create use cases based on theirneeds and goals in numbers.* Provide support for RFPs by providing domain point of view, solution, and integration details. Show less

  • Senior MarTech Strategist

    Jun 2022 - Mar 2023

  • Marketing Automation Manager

    May 2019 - Jun 2022
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  Wells Fargo

  Mar 2023 - now

  VP Marketing and Channel Operations

  Marketing Channel Operations team is part of the Global Operations team and executes marketing campaign execution through email, print and digital channels.* Manage a team of 25 people in India and Philippines working on tools: SFMC, SDL Tridion, Noosh, Aprimo, Jira.* Manage a team of developers for Offer Fulfillment team working on Bonus Offer Inquiries using Teradata, SQL, MS Excel, PowerBI.* Ensure campaign execution processes are followed as per the defined guidelines.* Ensure there is no single point of failure for any execution task.* Work on continuous process refinement in liaison with US partners. Show less

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  Wells Fargo

  -

  VP Marketing and Channel Operations