Bisser Stoykov

Experience

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  UPS Supply Chain Solutions

  Oct 2008 - Jun 2009

  B2B Credit Associate

  Account management for business clients such as Amazon, Myspace and Barnes & Noble in the US and Canada- Managed all corporate clients’ communication ensuring that all issues are resolved efficiently and discreetly - Familiarised clients’ use of UPS accounts so that irregularities were more easily highlighted- Managed the fraudulent claims through a budget of $1m per week

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  Shopmetrics, Inc.

  Sept 2009 - Sept 2012

  Marketing and Business Development Manager

  Managed all marketing and business development activities within the EMEA region. Created concept and copy for direct mail, digital campaigns and sales collateral for diverse clients and marketing projects internationally.- Directed the implementation of all digital, print materials, social media and training videos, including case studies, fact sheets and product collateral- Conceptualized, developed and executed international B2B marketing and communication plans specific to regional niches, generating demand and prospects- Boosted the company’s profile and sales by conducting marketing presentations on products and services to current and potential clients virtually, as well as on location in Germany, Sweden and UK- Managed all marketing events, including co-organizing international tech conferences such as MSPA Europe in Turkey, Spain and Germany- Regularly travelled to prospective clients and partners based in various EMEA countries Show less

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  Allegis Global Solutions

  Feb 2014 - Jun 2016

  Managed strategic plans with all participating staffing agencies, interviewing and promoting roles and fascilitating stakeholder communication for Dell and Vodafone workforce projects within the UK, Ireland, and Germany.- Partnered with all levels of management and cross-departmental staff to develop and implement staffing plans- Managed complex staffing projects with multiple stakeholders and with competing priorities, ensuring that the best resource is matched to each project and that targets were met at all levels- Managed the promotion of roles, sourcing and screening of appropriate candidates Show less Responsible for the management of all contingent workforce working for Vodafone. Reported to the Vodafone Account Head of Operations.- Facilitated the administration of contingent workforce in several business areas within Vodafone; executed innovative strategies to recruit the most suitable candidate for the project; confirmed budget, prepared required documents, and ensured compliance with policies and regulations; ascertained seamless onboarding of new project contractors- Tasked to build relationships with key stakeholders in Vodafone that led to improved and collaborative communication; kept external and internal stakeholders updated at every stage of the hiring process; satisfied business leadership hiring needs for project launch Show less

  • Recruitment Specialist DELL

    Jan 2016 - Jun 2016

  • Programme Coordinator Vodafone

    Nov 2014 - Jan 2016

  • Customer Support Associate Vodafone

    Feb 2014 - Oct 2014
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  Newbold College of Higher Education

  Jun 2016 - Mar 2022

  Lead and facilitated the accomplishment of Newbold's strategic plans in marketing, communications and student recruitment. - Developed and executed engaging integrated marketing and recruitment plans that provide a compelling vision for Newbold's position in all current and potential future markets, building on the strategic plan and objectives of the College on a regional and international basis. Developed awareness and interest amongst the target audiences and successfully generating leads. - Lead the development and implementation of all college-wide communications and content strategy, ensuring all communications are delivered within a framework of agreed, consistent key messages and brand compliance Show less Responsible for managing the College-wide marketing, communications, student recruitment and student retention initiatives, defining strategy and direction whilst building new partnerships with organisations and alumni globally. - Managed all college marketing and student recruitment activities over a portfolio of 21 courses and summer immersion experiences with regular international marketing and recruitment drives in 30 countries across EMEA, as well as USA, Brazil, Japan, South Korea and China, increasing the total number of student enrolment by an average of 10% per year over 4 years - Drove audience segmentation with a focus on delivering personalised and relevant multichannel marketing campaigns, resulting in an annual average increase of organic leads by 175% and increased submitted applications by 15% per academic year over 4 years. Boosted regular exposure to additional 30 feeder schools in total- Leveraged supervisory experience in managing and motivating direct reports (5 - 7 direct reports) by establishing clear goals, monitoring performance, and providing feedback to encourage team collaboration and improvement Show less Successfully spearheaded the establishment of a marketing and student recruitment team following a recent institutional restructuring.- Regularly travelled internationally to over 20 countries within EMEA, Americas and Asia Pacific, overseeing marketing events, presenting at different partner institutions and engaging with members of the alumni community ensuring that all organizational targets are met and executed within budget - Partnered collaboratively with external agencies and contractors to articulate and conceptualize the Newbold experience through digital content and new marketing collateral in relevant languages; ensuring projects completion within budget, scope, and timeline - Used digital marketing analytical tools such as Google Analytics, Mailchimp and social media, to generate regular reports and assess marketing channels, track and gain insights in order to determine the direction and approach for all college’s upcoming campaigns Show less

  • Head of Marketing and Communications

    Oct 2021 - Mar 2022

  • Head of Marketing, Student Recruitment and Retention

    May 2017 - Sept 2021

  • Team Leader Marketing and Student Recruitment

    Jun 2016 - Apr 2017
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  King's College London

  Apr 2022 - now

  Portfolio Marketing Manager

  Manage all marketing activities within a portfolio of subject areas and faculties, ensuring the effective development, implementation, and monitoring of successful global integrated marketing campaigns in line with agreed targets. - Develop and implement a content strategy through a critical understanding of the courses on offer (all levels, all formats), successfully articulating and bringing to life course proposition, USPs and key messages for all student recruitment activities - Forge strong collaborative relationships with academic and administrative staff, work with students, alumni and members of the community to develop content and support on events- Manage all marketing publications within scope, including copywriting, photography, videography, and web development - Report to relevant stakeholders on campaign performance and recommend tactical in-cycle optimization- Conduct market research and competitor analysis on a regular basis, advising on positioning, course content and USPs Show less