Shereen Essam

Experience

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  Jovy Systems

  Jan 2007 - Oct 2015

  1) Develop and implement a market research policy that will enable the company toIdentify sales opportunities, including sales in China2) Carry out research, analyze results and produce reports identifying relevantMarket trends, needs, distributors, competitors and recommending appropriatePolicies and actions to be implemented by the company.3) Monitor research results to ensure that the policies and procedures adopted meetthe company`s requirements.4) Support the technical, sales and marketing functions, by providing them withResearch results which will assist in decision making5) Maintain an awareness of developments in the field of market research to ensureThe company continues to apply the most effective policies and approaches.6) Develop plans for the advertising and marketing of company products to riseCompany’s market profile and increase sales.7) Oversee the organization of promotional activities, ensuring that they are carriedOut efficiently and within agreed budgets, to raise the profile of the company andIncrease sales.8) Coordinate all marketing plans and activities with other managers and staff inthe company to ensure that the plans are delivered effectively. Show less • Build up a database of our targeted customers (distributors &End users) according to our geographical arrangement We reconsider regularly upon business requirements• Do Customers approach through sending E-mails?• Reply about sales requests we get through sales E-mail.• Follow up with our customers (close sales with End users, pick up new distributors, utilize our business relationship with our old partners)• Reply about the technical inquiries• Do after sales service support in conjunction with the technical support department.• Follow up with the instructed shipments in conjunction with our logistics department.• Study market needs through visiting the social networks & Forums on regularbasis• Monitor path of our competitors through our distributors & social networks.• Translation of the technical documents if needed.• Seeking to pick up new remote agents help us in our marketing mission.• Maintain all new processes and promote all marketing programs to optimize growth. ... • Develop, manage, and organize all marketing materials • provide an interface with company staff and international distributors. Show less

  • International marketing Supervisor

    Jan 2010 - Oct 2015

  • International marketing& sales Coordinator

    Jan 2007 - Jan 2010
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  IT Vision (ITV Agency)

  Dec 2015 - Aug 2016

  Business Development Team Leader

  • Conducting regular research to identify new markets to penetrate and new segments to approach• Promoting the company educational and Digital Media services to streamline the sales process and increase revenue.• Draw up Clients’ Contracts • Leading the Business Development team at their mission to acquire Corporate Customers according to Business development plan , monitor the plan`s performance for regular optimization and ensure their stable performance.• Direct managing and handling the big accounts by keeping close to their operations to maintain successful work process and maintain its Efficiency.• Directing the account Executives Team and ensure their efficient handling for the current accounts and their capability to keep customers’ retention. Show less

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  DM Arts Academy

  Aug 2016 - Jan 2018

  Head of Marketing

  • Craft the brand objectives and Strategic Marketing Plans including Digital, Advertising and Communications. • Prepare and manage the monthly, quarterly and annual budgets.• Analyze consumer behavior and determine customer Personas.• Identify Market Opportunities to approach new market segments.• Do the Competition Analysis (new acquisitions, pricing changes products and updates)• Coordinate sales and marketing efforts to boost brand awareness• Participate in the quarterly and annual planning of marketing activities.• Corporate with the marketing team for preparing the company profile, soft and hard marketing materials and digital landing pages. Show less

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  Ultimatrue Engineering Industries

  Feb 2018 - now

  Marketing Communications Manager

  •Collaborate with the senior leadership to develop and implement a comprehensive digital marketing strategy aligned with the company`s business goals and objectives.•Oversee the management and enhancement of the company`s online presence across various digital platforms, including the website, social media channels, and online directories. •Develop compelling and engaging digital content, including the website, social media channels, and online directories.•Implement SEO best practices to improve organic search visibility and drive traffic to the company`s website, including on & off-page optimization, and link-building strategies. •Plan, execute, and optimize paid advertising campaigns across digital channels. to increase brand awareness and lead generation.•Develop and execute email marketing campaigns to nurture leads, engage customers, and promote company products and services, utilizing segmentation, personalization, and automation techniques.•Monitor and analyze key performance indicators and metrics to assess the effectiveness of digital marketing initiatives, identify areas of improvement, and optimize performance.•Implement strategies to generate high-quality leads and optimize conversion rates throughout the sales funnel.•Collaborate with the operation team in organizing and executing customer-facing corporate on-ground events• Develop, refine, and tune collaboration between the Marketing Communication function area and the other divisions including Technical Division, Sales Division, and top management.•Coordinate with the Art Director to set the stylistic and artistic directions of Corporate Visual Materials.•Coordinate with the Vendors and media experts to carry out the marketing programs and manage the marketing Inventory. Show less