Anirudh Mudigonda

Experience

• 

  Infionic Inc.

  Jan 2017 - Jan 2019

  Product Implementation Specialist

  • Reduced Order processing time by 20%, while managing new features implementation across Sales & Production modules of ERP• Identified project specific business use cases & functional requirement for Infionic’s QSR client• Prototyped 5 new functionalities across sales, manufacturing & supply chain modules in ERP product

• 

  Brillio

  May 2020 - Jul 2020

  Summer Intern

  • Identified Customer & Agent related User Stories from an Artificial Intelligence features perspective in Customer Self Service• Designed end-to-end workflow of eKYC Account Creation for Brillio CEP's client using Salesforce Einstein Chatbot in Service cloud

• 

  Brillio

  May 2021 - Feb 2022

  Solution Consultant

  • Assisted in achieving an increase in notifications CTR by 12% for one of the World’s biggest QSR restaurant’s application worldwide, through helping in requirement gathering & user requirements translation for implementation of their new Campaigns Management tool • Worked on End-to-end Pre-sales roadmap while owning delivery of high worth RFI/RFPs of Salesforce Service & Marketing Clouds• Understand and develop Business & technical impact of client products implementation to achieve market sign offs Show less

• 

  Aha

  Mar 2022 - now

  • Contributed to 33% share of topline revenue (200K+ recurring MoM subscriptions) & 7% new user acquisitions by enabling a new & low-cost user acquisition funnel through product integrations (successfully launched 20+ integrations in FY 22-24)• Increased ARPU by 20% and improved user awareness by 17% by launching new plans with revamped design changes in subscriptions plans page while enabling multiple user cohort- level A/B experiements within aha’s mobile applications• Achieved 35% growth in new user acquisitions & 9% growth in MAUs by ideating Mobile only features of playback & portrait view• Launched aha on 20+ partner platforms across Telcos, ISPs, OEMs & content aggregators, contributing to app’s distribution across 300MN+ OEM devices (including integrating with Google TV, Samsung UG & FireTV Launcher) across 25+ countries• Achieved highest spike (5x) of aha content’s search impressions through overseeing aha’s addition in Google’s Search Media Actions • Improved aha’s subscription retention rate to 72% by introducing new payment methods such as UPI Autopay & BNPL flows• Assisted in aha’s app releases in roadmap and sprint planning ensuring product health above industry benchmarks at 99.2%crash-free rate and 99 percentile app startup time at less than 4 seconds. Certified by Google on android vitals stability• Led the product integration & current product owner of Clevertap, aha’s campaign management & analytics tool Show less

  • Senior Product Manager

    Jun 2024 - now

  • Product Manager

    Mar 2022 - Jul 2024