Lauryn Santos, MBA

Experience

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  Ultimate Services Professional Grounds Management

  Nov 2016 - Aug 2018

  Office Assistant

  - Completed many office tasks such as running errands, making copies, scanning, filing, and cleaning - Improved the way tasks are completed and ensured each task was executed in an efficient manner and remained well-organized

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  Lake Compounce Amusement Park

  May 2018 - Aug 2018

  Food Service Worker

  - Prepared and served ice cream in an ice cream shop 40-50 hours per week all summer- Maintained organization of the shop which resulted in increased efficiency and satisfied customers

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  Paradise Hills Vineyard and Winery

  Apr 2019 - now

  Tasting Room Associate

  - Provides wine tastings and serves wine to guests by integrating new, exciting ways to carry out the task- Cleans and stocks wine glasses and wine bottles- Works well with others, while remaining responsible with guests

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  Ciampi Tax and Financial LLC

  Oct 2020 - Jun 2024

  Marketing and Financial Associate

  *Of counsel as of June 2024- Collaborated with Managing Principal on setting a 5-7 year strategic plan and worked with outside marketing agency to revitalize brand image moving forward- Established an executive scorecard with key marketing metrics which was reviewed weekly with Managing Principal, and then developed plans and initiatives to enhance these figures moving forward- Conducted analysis on firm’s profitability, client price sensitivity, and client relationship by creating and assessing retention statistics, growth, and conversion within specific market segments- Analyzed results and created recommendations, programs and initiatives to continue to increase client retention in key segments- Expanded brand exposure through multiple platforms (Increased firm’s social media presence by 30% on Facebook and 42% on Instagram) - Developed, designed, and rolled out several client deliverables to over 3,000 clients to update dated protocols- Reviewed financials for individuals and small businesses for profitability and provided strategic recommendations Show less

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  Paradise Hills Vineyard & Winery

  May 2022 - now

  Marketing Manager

  - Strengthens online presence by updating websites and social media pages daily with current winery events (Increased Facebook reach by 41% and Instagram reach by 73%)- Plan, organize, and coordinate weekly vineyard events with outside vendors to generate traffic- Researches and assesses best practices and operational efficiencies to increase profitability, which included designing and implementing a monthly email correspondence to over 10,000 individuals- Supports the implementation of a wine club that ships wine to over 200 homes by attending weekly meetings with owners and outside agency Show less

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  Milestone Inc.

  Jun 2024 - now

  Marketing Coordinator

  - Maintain the CRM database, including lead input with segmentation data, data mining for new prospects, pulling segmentation data for email marketing campaigns, and performing ongoing database hygiene.- Generate monthly metric reports on marketing efforts, providing insights for strategic planning.- Design and deploy email marketing communications via Pardot, including creating landing pages, forms, and targeted lists.- Coordinate logistics for national trade shows, collaborating with internal and external operations teams to ensure seamless execution.- Update and maintain the company website using WordPress, ensuring content accuracy and alignment with marketing strategies.- Create graphics for various marketing materials, including sales flyers, trade show backdrops, email templates, and both print and digital advertisements, using Photoshop, InDesign, and Illustrator.- Field and direct incoming service and sales inquiries, including coordination with international partners in Italy and Canada.- Manage and maintain the company’s LinkedIn media account for analytical instrumentation, enhancing industry engagement and visibility. Show less