
Ivette M.
Insurance Advisor | Hub International

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About me
SFU Marketing & Public Relations | International Sales l End-to-End Marketing Manager | Social Media l English & Spanish LATAM | SaaS | Language Specialist (English and Spanish)📍Vancouver
Education

Amazon
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Northern Lights College
-Activities and Societies: Hs2 alive

Crossroads Convay School of Broadcasting
2004 - 2004Television Production
Simon Fraser University
2018 - 2018Public Relations Public Relations and Marketing.webp)
Universidad del Pacífico (CL)
2009 - 2010Diploma Public Relations and Marketing
University of Alberta
2015 - 2015Motivational Interview 1 & 2 Social Psychology Course Certificate
Experience

Hub International
Feb 2013 - Sept 2013Insurance Advisor | Hub InternationalAs an Insurance Advisor at Hub International, I played a crucial role within the ICBC department, demonstrating expertise in insurance products and delivering exceptional service to the general public.Client Education and Communication: Expertly explained insurance premiums, coverage details, and claims information to clients, ensuring a comprehensive understanding of their insurance policies.Fostered transparent and open communication, addressing client queries and concerns with clarity and professionalism.Specialization in ICBC: Specialized in the Insurance Corporation of British Columbia (ICBC) department, gaining in-depth knowledge of their policies, procedures, and regulations.Applied specialized expertise to guide clients through the nuances of ICBC insurance, providing tailored advice and solutions.Customer Service Excellence: Delivered high-quality customer service, establishing trust and rapport with clients through clear communication and empathetic support.Assisted clients in making informed decisions about their insurance needs, promoting a positive customer experience.Regulatory Compliance: Ensured compliance with industry regulations, staying abreast of changes in insurance laws and policies to provide accurate and up-to-date information to clients.Maintained a thorough understanding of ICBC regulations and procedures, ensuring adherence to legal requirements.Claims Support: Assisted clients in navigating the claims process, providing guidance and support during the often complex and stressful experience of filing and managing insurance claims.Collaborated with clients and internal teams to facilitate efficient claims resolution, demonstrating a commitment to client satisfaction.My role as an Insurance Advisor at Hub International in the ICBC department not only showcased my proficiency in explaining insurance intricacies but also highlighted my dedication to delivering excellent customer service within a specialized area of insurance. Show less

Hope Mission
Apr 2014 - Mar 2016Housing Outreach Worker | Hope MissionAs a dedicated Housing Outreach Worker at Hope Mission, I have been instrumental in facilitating positive outcomes for individuals experiencing housing insecurity. Through my commitment to building and maintaining positive relationships with rental agencies, I have played a pivotal role in assisting individuals in securing and maintaining stable permanent housing.Key Achievements and Responsibilities:Case Management Excellence: Successfully managed a caseload of over 100 vulnerable clients, guiding them through the process of securing new homes.Negotiation and Advocacy: Effectively negotiated Landlord and Tenancy contracts and agreements, ensuring favorable terms for clients and fostering positive relationships with housing providers.Referral Expertise: Facilitated client access to essential social and community services by making well-informed referrals to relevant providers, addressing comprehensive needs beyond housing.Reporting and Accountability: Provided detailed quarterly activity reports to the management team and local government, showcasing the impact of housing initiatives and adherence to program objectives.Community Engagement: Actively participated in meetings and community events to establish valuable connections with other organizations working in the areas of housing and homelessness.Networking and Collaboration: Developed partnerships with community organizations, fostering collaborative efforts to address housing and homelessness challenges collectively.My role as a Housing Outreach Worker at Hope Mission has been marked by a commitment to advocacy, client-centered support, and strategic collaboration with diverse stakeholders. I am dedicated to the ongoing pursuit of innovative solutions in the realm of housing and homelessness to make a lasting impact on the lives of those we serve. Show less
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Edmonton Hispanic Bilingual Association (EHBA)
Jan 2016 - Dec 2016Spanish Instructor | Edmonton Hispanic Bilingual Association (EHBA)As a dedicated Spanish Instructor at the Edmonton Hispanic Bilingual Association (EHBA), I have been instrumental in fostering language proficiency and cultural understanding among students through tailored lesson preparation, planning, and delivery in both individual and group sessions.Key Responsibilities: Lesson Preparation and Delivery: Meticulously prepared and delivered engaging Spanish lessons, catering to diverse learning styles and proficiency levels.Designed and implemented curriculum plans to ensure comprehensive coverage of language skills, including listening, communication, reading, and writing.Instructional Material Creation:Took charge of creating instructional materials that were both culturally rich and pedagogically effective.Developed resources to enhance the learning experience, aligning with EHBA's commitment to providing quality language education.Individual and Group Sessions: Conducted both one-on-one and group sessions, offering personalized attention and fostering a collaborative learning environment.Adapted teaching methodologies to address the unique needs and goals of individual students while promoting a sense of community in group settings.Language Skills Enhancement:Assisted students in improving their listening, communication, reading, and writing skills through targeted exercises and practical applications. Provided constructive feedback and guidance to facilitate continuous improvement in language proficiency.My role as a Spanish Instructor at EHBA has allowed me to contribute significantly to the organization's mission of promoting bilingualism and cultural awareness. Through effective lesson planning, material creation, and personalized instruction, I have played a pivotal role in enhancing students' language skills and fostering a vibrant and inclusive learning community. Show less

BRAIDEN LTD
Mar 2016 - Apr 2017Manager, Regency Development | Braiden ManagementDiligent and resourceful Manager at Regency Development, operating under Braiden Management. Known for my unwavering commitment to ensuring a seamless living experience for tenants while maintaining the highest standards of property management.Tenant Relations and Move-In Assistance: Assisted new tenants in their transition, providing guidance and support during the move-in process. Cultivated positive tenant relationships through effective communication and responsive assistance.Dispute Resolution and Rule Enforcement: Proactively addressed tenant disputes, employing tactful communication and conflict resolution skills.Enforced building rules and regulations to uphold a harmonious living environment for all residents.Rent Collection and Financial Management: Collected rents from tenants promptly, maintaining accurate records for financial reporting. Collaborated with management to deliver collected rents and ensure seamless financial operations.On-Call Emergency Support: Actively served as an on-call resource for emergencies, demonstrating a quick and effective response to urgent situations.Property Maintenance Oversight: Monitored and coordinated building maintenance activities, ensuring the upkeep of facilities to the highest standards. Collaborated with maintenance teams to proactively address repairs and enhancements, contributing to overall property aesthetics.Utility Management: Facilitated efficient utility management, overseeing service contracts and ensuring optimal functionality. Implemented cost-effective measures to enhance utility efficiency and reduce operational expenses.My role as Manager at Regency Development reflects a commitment to fostering a positive living environment, resolving challenges, and ensuring the smooth operation of day-to-day property management. Show less

ANYLOAD
Jan 2017 - Nov 2017Sales Specialist | AnyloadDedicated Sales Specialist at Anyload, entrusted with the responsibility of driving sales and ensuring unparalleled customer satisfaction. Adept at effectively communicating the value of our goods and services, I excel in addressing customer concerns with precision and delivering top-notch solutions.Key Responsibilities: Sales Expertise: Led sales initiatives for Anyload, consistently exceeding targets and contributing to the company's revenue growth. Cultivated strong client relationships, fostering trust and loyalty through personalized sales approaches.Customer Issue Resolution: Played a pivotal role in addressing product or service issues by engaging customers with empathy and understanding.Applied analytical skills to clarify customer concerns and swiftly identify the source of problems, ensuring rapid resolution.Communication Proficiency: Demonstrated exceptional communication skills to convey the unique value propositions of Anyload's products and services.Articulated complex technical details in a clear and accessible manner, enhancing customer comprehension and satisfaction.Delivery of Goods and Services: Managed end-to-end sales processes, from order placement to timely and accurate delivery of goods and services.Collaborated with logistics and operations teams to streamline delivery processes, ensuring a seamless customer experience.My role as a Sales Specialist at Anyload is defined by a commitment to excellence in sales execution and customer satisfaction. I take pride in my ability to address customer concerns with efficiency, thereby contributing to the overall success and positive reputation of Anyload in the market. Show less

Faronics Corporation
Jan 2018 - Feb 2021International Sales Professional & Account Manager | LATAM Business DevelopmentWith a distinguished career in International Direct Sales, I have consistently demonstrated my prowess as an Account Manager, specializing in the dynamic Latin American market. My unwavering commitment to excellence has fueled a remarkable track record, consistently surpassing yearly targets by over 20%.Key Achievements: Exceeding Quotas: Demonstrated an exceptional ability to drive sales by consistently surpassing annual targets.Exceeded expectations, showcasing a results-driven approach and a commitment to achieving ambitious goals.Strategic Negotiation: Successfully negotiated and closed a substantial contract valued at over $50,000 annually.Responsibilities & Contributions: Utilized keen insights to evaluate customer requirements, leading to strategic product promotions and withdrawals. Aligned offerings with market demand and technological advancements to maintain a competitive edge.Regional Sales Growth: Played a pivotal role in significantly boosting regional sales, contributing to the expansion of customer portfolios.Employed a proactive approach that fostered the development of robust, long-term relationships with clients and partners. B2C Cold Calling Expertise: Leveraged extensive expertise in B2C cold calling to establish and nurture client relationships across diverse South American countries.Skills & Specialties: Account Manager LATAM: Adept at managing key accounts in the Latin American region, ensuring high levels of client satisfaction and fostering brand loyalty.LATAM Sales Manager: Demonstrated leadership in driving sales initiatives across diverse markets within Latin America. Successfully formulated and executed strategies to achieve sales objectives and enhance market presence.Bilingual Account Manager: Fluent in both English and Spanish, facilitating seamless communication and relationship-building in international settings. Effectively bridged language gaps to foster strong connections with clients, partners, and stakeholders. Show less
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Industry Training Authority (ITA)
May 2018 - Jun 2018Corporate Communications Intern | Industry Training Authority (ITA)As a Corporate Communications Intern at the Industry Training Authority (ITA), I actively collaborated with the communications department on multifaceted projects, honing my skills in effective communication planning and engagement strategies.Key Contributions:1. Corporate Newsletter Copywriting: Played a pivotal role in crafting compelling content for the corporate newsletter of the BC Chamber of Commerce.Demonstrated proficiency in copywriting, ensuring alignment with the organization's messaging and communication goals.2. Event Coordination Assistance: Assisted the event coordinator in outreach initiatives, contributing to the expansion of the audience base.Engaged in data collection processes, ensuring accurate and insightful information for strategic decision-making. Managed the inventory of trade publications, facilitating seamless access to essential resources for the communications team.3. Communication Planning Expertise: Acquired a deep understanding of best practices in communication planning, and tailoring strategies to align with organizational objectives.Identified and implemented the most effective communication channels for engaging with community members and stakeholders.4. Community Engagement Strategies: Applied knowledge of communication best practices to develop and implement strategies for effective community engagement.Collaborated with cross-functional teams to ensure consistency and coherence in messaging across various communication channels.Throughout my internship at ITA, I demonstrated a keen aptitude for corporate communications, leveraging my copywriting skills and contributing to successful outreach initiatives. My experience has equipped me with a nuanced understanding of communication planning and an ability to identify optimal channels for connecting with diverse audiences. Show less
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Universidad del Pacífico (CL)
Dec 2019 - Jun 2022As a Student Advisor and Counselor, I excelled in providing personalized guidance to students, contributing significantly to the university's academic and student support initiatives. Implemented proactive counseling strategies resulting in a 20% increase in student satisfaction and retention rates. Developed and executed workshops on academic success, positively impacting the academic performance of participating students. Collaborated with faculty to identify and address student challenges, fostering a supportive learning environment. My dedication to fostering student success contributed to the overall enhancement of the university's academic atmosphere. Show less
Student Services Specialist | Student Advisor
Mar 2009 - Jun 2022Student Services Advisor | El Pacifico
Dec 2019 - Dec 2020

Nebula Web Agency
Jan 2020 - Jan 2022Marketing Director and Account ManagerA results-oriented marketing professional with extensive experience in devising and executing comprehensive marketing strategies. Proven expertise in driving brand awareness, customer engagement, and revenue growth through diverse channels.Key Competencies: Marketing Strategy: Spearheaded the development and implementation of effective marketing strategies aligned with organizational objectives. Leverage market research and analytics to identify trends, opportunities, and threats.Digital Marketing: Execute digital marketing campaigns, optimizing online presence and visibility.Utilize SEO and SEM techniques to enhance brand visibility and drive web traffic.Content Marketing: Lead content creation initiatives, ensuring compelling and relevant materials.Analyze engagement data to refine content strategies and foster an engaged online community.Email Marketing: Develop and execute targeted email marketing campaigns for lead generation and customer retention. Implement marketing automation for personalized and timely communications.B2B/B2C Marketing: Manage B2B and B2C marketing efforts, tailoring strategies to diverse audience segments. Execute product marketing initiatives to drive sales and customer acquisition.Brand Management: Oversee brand development and maintenance, ensuring consistency across all channels. Implement brand strategies to enhance brand loyalty and perception.Campaign Management: Plan and execute multi-channel marketing campaigns, including digital, social media, and traditional channels. Monitor campaign performance and make data-driven adjustments for optimal results.Lead Generation and Customer Acquisition: Develop and implement strategies to generate leads and acquire new customers. Utilize CRM tools for effective lead tracking and customer relationship management. Show less

Robba da Matti
Jan 2020 - Nov 2022Marketing And Public Relations Manager | Robba da MattiAs the Digital Marketing Strategist for Robba da Matti, I spearheaded the organization's online presence by developing and implementing a comprehensive social media strategy. This encompassed the creation of engaging content for various social platforms and the coordination of impactful events.Key Accomplishments: Audience Growth: Successfully elevated Robba da Matti's online presence from 1,300 to over 7,000 followers organically. Implemented strategic content initiatives to enhance brand visibility and engagement.Data Analysis: Conducted in-depth analysis of usage data to identify opportunities for improvement and optimization. Leveraged insights to refine content strategies, enhance customer service, and drive user engagement.Public Relations Management: Assumed a pivotal role in public relations management, fostering and maintaining relationships with vendors, newspapers, and media outlets. Ensured positive brand representation in external communications.Campaign and Project Management: Effectively managed and executed various projects and campaigns, ensuring seamless coordination and alignment with organizational objectives. Oversaw end-to-end campaign lifecycles.Additional Responsibilities: Developed and executed strategic social media campaigns to align with business goals. Facilitated customer service initiatives, ensuring prompt and effective responses to inquiries. Coordinated events, creating immersive and memorable experiences for the target audience.Oversaw the day-to-day operations of social media accounts, ensuring consistent brand messaging.Digital Marketing Skills:Social Media Strategy DevelopmentContent Creation and CurationData Analysis and OptimizationCustomer Service FacilitationProject and Campaign ManagementPublic Relations and Vendor ManagementThis role equipped me with the skills to drive organic growth, strategically manage digital campaigns, and enhance brand visibility. Show less

Venus Solutions Ltda.
Jan 2021 - Dec 2022Digital Marketing Specialist | Venus Solutions Spanish ContentAs a Digital Marketing Specialist at Venus Solutions, I have played a pivotal role in elevating the company's online presence and driving substantial business growth within the Spanish-speaking market.development of Venus's blog, creating engaging and informative content tailored to the IT industry.Established and managed the company's social media presence on platforms including Facebook, Twitter, and others.Successfully increased sales and brand awareness through strategic content dissemination and community engagement.Content Strategy and Calendar Management: Crafted comprehensive content calendars to ensure a consistent and targeted approach across various platforms. Utilized tools such as Google Word to optimize content for search engines and enhance online visibility. Developed and executed compelling advertisements to enhance brand visibility and drive traffic.Community Engagement and Account Setup: Set up and configured social media accounts, ensuring a cohesive and professional online brand representation. Fostered community engagement by encouraging interaction, responding to inquiries, and facilitating discussions.Cultivated a vibrant online community to strengthen the brand's connection with the target audience.Performance Analysis and Data-Driven Decision-Making:Analyzed user data to gain insights into website traffic, user behavior, and campaign performance.Utilized analytical tools to measure the success of marketing strategies and make data-driven optimizations. Implemented strategies that resulted in a significant increase in website visitors, with a remarkable 40% conversion rate to customers.Collaborated cross-functionally to align marketing initiatives with overall business objectives.I have created impactful content and implemented strategies that have fostered a robust online community and converted visitors into loyal customers. Show less

Enablearn Ltd.
Jan 2021 - Mar 2021Marketing and Social Media Specialist | EnablearnAs a dedicated Marketing and Social Media Specialist at Enableearn, I have been instrumental in elevating the brand's online presence through a multifaceted approach encompassing content creation, graphic design, SEO, and community management.Content Creation and Strategy: Developed and executed dynamic content strategies to effectively communicate Enableearn's brand messaging.Created engaging and shareable content, including blog posts, articles, and multimedia assets tailored to target audiences. Applied SEO best practices to optimize content for search engines, enhancing online visibility and driving organic traffic.Graphic Content Development: Spearheaded the creation of visually compelling graphic content, aligning with brand guidelines and industry trends.Designed eye-catching visuals for social media posts, advertisements, and promotional materials to capture audience attention.Ensured a cohesive visual identity across all marketing collateral, reinforcing brand recognition.Social Media Management and Community Building:Managed and curated social media accounts on platforms such as LinkedIn, Twitter, and Instagram.Developed and implemented community engagement strategies to foster a strong online presence and brand loyalty.Responded to user inquiries, comments, and messages, cultivating positive relationships with the audience.SEO Optimization and Analytics: Implemented SEO strategies to improve website ranking and visibility in search engine results. Conducted regular analysis of website and social media analytics to measure the success of marketing efforts. Leveraged data insights to refine strategies and enhance overall marketing performance.Through a strategic blend of content creation, graphic design, SEO, and community management, I have played a pivotal role in establishing Enableearn as a dynamic and influential presence in the digital landscape. Show less

Wise Bites
Nov 2021 - Feb 2022Digital Marketing Manager | Wise BitesAs a dedicated Marketing and Public Relations Specialist at Wise Bites, I have been instrumental in amplifying the company's presence through strategic marketing initiatives and effective communication strategies.Trade Show Presence and Event Management: Orchestrated the company's participation in prestigious trade shows at the Vancouver Convention Centre, showcasing Wise Bites to a diverse audience.Successfully managed end-to-end logistics for trade shows, ensuring seamless execution and maximum brand visibility.Online Content Creation and Management: Led the creation, curation, and management of compelling content for Wise Bites across various online platforms.Developed and executed content strategies that resonated with the target audience, highlighting the brand's unique value propositions.Social Media and Digital Promotion: Spearheaded the company's social media presence, devising and implementing impactful strategies to boost engagement and expand reach.Strategically promoted Wise Bites across blogs, websites, and social media channels to enhance brand awareness and drive online traffic.Strategic Online Presence: Implemented effective SEO strategies to optimize online content for search engines, improving Wise Bites' visibility and discoverability.Managed online reputation through active monitoring of reviews and customer feedback, ensuring a positive brand image.Collaborative Brand Promotion: Collaborated with cross-functional teams to align marketing initiatives with overall business goals, fostering a cohesive brand image.Established and nurtured relationships with influencers and partners to amplify Wise Bites' reach and enhance brand credibility.Through effective content creation, social media management, and strategic collaborations, I have contributed to Wise Bites' growth and positioned the brand as a notable player in the market. Show less

Sparx Technology
Dec 2021 - Dec 2022Marketing Content Manager | Sparx TechnologyAs the Marketing Manager at Sparx, I played a pivotal role in elevating the company's online presence and enhancing brand visibility. My responsibilities encompassed crafting compelling content, developing strategic social media initiatives, creating press releases, and designing collaterals. Additionally, I undertook a side project to translate the Sparx platform's interface for Spanish and Portuguese speakers.Key Achievements: Website Traffic Growth: Successfully increased website traffic by implementing a weekly blog, driving engagement, and attracting a broader audience.Multilingual Interface Development: Led the translation project to adapt the Sparx platform's interface for Spanish and Portuguese speakers, facilitating accessibility for a diverse user base.Social Media Strategies: Developed and executed social media strategies to amplify brand reach and engagement, fostering a vibrant online community.Collateral Design: Contributed to the creation of impactful collaterals, ensuring consistent brand messaging and visual identity.Collaborative Engagement Project: Cross-Functional Collaboration: Collaborated closely with design and development teams to enhance the Sparx platform's appeal to broadcasters and sports venues.User Experience Optimization: Worked on optimizing the interface for optimal user experience, ensuring alignment with the preferences of the target audience.Additional Responsibilities: Oversaw the creation and distribution of press releases, maintaining effective communication with the media and stakeholders. Conducted market research to identify trends and opportunities, informing strategic marketing decisions. Coordinated marketing campaigns to promote Sparx's engagement application among target demographics.This experience has equipped me with a diverse skill set in content creation, multilingual interface development, and collaborative project management. Show less

Italian Chamber of Commerce in Canada - West
Jan 2022 - Mar 2022Social Media Coordinator | Italian Chamber of CommerceSpearheaded social media management for multiple companies within the Italian Chamber of Commerce, leveraging expertise in digital marketing strategies.Developed and implemented comprehensive social media plans, aligning with organizational goals and client objectives.Executed content creation, scheduling, and optimization of posts, advertisements, and graphics across various social media platforms.Strategically enhanced brand awareness expanded reach and engagement, and fostered significant growth in followers and subscribers.Conducted regular performance analyses and reported key metrics to measure the effectiveness of social media campaigns.Collaborated with cross-functional teams to ensure cohesive branding and messaging across all digital channels.Stayed abreast of industry trends and emerging technologies, incorporating innovative approaches to maximize campaign effectiveness.Provided strategic insights and recommendations to clients for continuous improvement and achievement of marketing objectives.Key Achievements: Successfully increased brand awareness for client companies by X% through targeted social media campaigns. Achieved a 50% growth in followers and subscribers within 3 months, exceeding predefined targets.Implemented data-driven strategies resulting in a notable boost in social media engagement metrics.Developed and executed a content calendar, optimizing posting schedules and increasing overall audience interaction.Skills:Social Media ManagementContent Creation and SchedulingDigital Marketing StrategiesPerformance Analysis and ReportingBrand Awareness CampaignsAudience EngagementCross-functional CollaborationTrend Analysis and Innovation Integration Show less

La Panza Ranch Olive Oil
Nov 2022 - Apr 2023Sales Representative and Marketing Strategist | La Panza Ranch Olive Oil | Lower Mainland & USResults-driven sales representative and marketing strategist with a proven track record of building brand awareness and expanding market reach. At La Panza Olive Oil, I have spearheaded comprehensive sales and marketing initiatives, contributing significantly to the company's growth and market presence.Sales and Marketing Strategy: Developed and executed innovative sales and marketing strategies to enhance La Panza Olive Oil's brand visibility in the competitive Lower Mainland market.Successfully increased customer engagement through targeted campaigns, resulting in a notable uptick in product awareness and preference.Relationship Building and Distribution: Established and nurtured strong relationships with retail locations and e-commerce platforms, leading to expanded distribution channels and increased product availability.Worked collaboratively with partners to create mutually beneficial agreements, fostering long-term partnerships for sustained business growth.Market Research and Competitor Analysis: Conducted thorough market research and competitor analysis to identify emerging trends and consumer preferences. Utilized insights to inform targeted marketing campaigns and strategically position La Panza Olive Oil products in the market.Collaborated with the marketing team to create compelling content and promotional materials.Contributed to the development of impactful marketing collateral, enhancing brand awareness and driving sales. Sales Account Management and Data Analysis: Managed sales accounts, negotiated contracts, and analyzed sales data to optimize performance and achieve ambitious sales targets.Presented product demonstrations and conducted training sessions for retail staff, enhancing their product knowledge and driving sales. Played a key role in educating and empowering retail teams to effectively communicate product benefits to customers. Show less

Knédla
Jan 2023 - nowMarketing ManagerAs a Marketing Manager for Knedla, I oversee and coordinate our comprehensive marketing strategies. My role involves creating compelling content for blogs and managing our email marketing campaigns to engage our audience effectively. I also craft persuasive copy for our website and social media platforms, ensuring a consistent and engaging brand voice. Additionally, I produce and direct visual videos, enhancing our storytelling and visual appeal across all channels. My goal is to drive brand growth and connect with our community in meaningful ways. Show less

Social Media Solutions
Dec 2023 - nowSocial Media Marketing Specialist | Social Media SolutionsProven success in developing and executing comprehensive marketing strategies that drive brand visibility, engagement, and revenue growth. Specialized in creating impactful English and Spanish content tailored to target markets. Adept at producing high-quality and culturally resonant content across various mediums. From blog posts to social media campaigns, I excel in creating content that not only captures attention but also aligns with brand messaging and objectives.Social Media Management:Demonstrated expertise in managing social media accounts across platforms, including Facebook, Twitter, and more. Proficient in leveraging social media to enhance brand presence, engage audiences, and drive business objectives.Bilingual Content Development:Fluency in English and Spanish enables me to create content that transcends language barriers. I have successfully crafted bilingual content that resonates with diverse audiences, expanding brand reach and market penetration. Product Photography: Experienced in capturing visually compelling product images that enhance brand aesthetics and appeal. Proficient in utilizing photography to showcase products in the most attractive and marketable light.Digital Marketing: Led digital marketing initiatives, developing and implementing strategies that resulted in increased website traffic and conversion rates. Utilized data-driven insights to optimize campaigns and drive measurable results.Project and Campaign Management: Managed end-to-end projects and campaigns, overseeing timelines, budgets, and deliverables. Collaborated cross-functionally to align marketing initiatives with overall business objectives and ensure successful execution.Analytical Skills: Utilized analytical tools to analyze user data, track campaign performance, and derive actionable insights. Applied data-driven decision-making to refine marketing strategies and maximize ROI. Show less

La Luna Sweets
Dec 2023 - nowMarketing ManagerE-Commerce Website Creation and Management, Social Media Manager.

Ageless Laser Med Spa
Jul 2024 - Jan 2025Marketing ManagerAs a Marketing Manager and Content Creator, I specialize in crafting compelling narratives and strategic campaigns across various platforms. My expertise spans blogging, email marketing, visual video creation, and copywriting for websites and social media. I am dedicated to driving engagement, increasing brand visibility, and delivering impactful messages that resonate with audiences.
Licenses & Certifications

Hubspot
HubSpot- View certificate

Lifelong Learning
CertiProfSept 2021 - View certificate

IC3 Digital Literacy Certification GS6 Level 2
Certiport - A Pearson VUE BusinessFeb 2021 .webp)
AWS
Amazon Web Services (AWS)- View certificate

IC3 Digital Literacy Certification GS6 Master (All 3 levels)
Certiport - A Pearson VUE BusinessFeb 2021 - View certificate

IC3 Digital Literacy Certification GS6 Level 1
Certiport - A Pearson VUE BusinessFeb 2021 
IAB Digital Marketing and Media Foundations Certification
Google Digital Garage- View certificate

Avoiding Phishing Scams
LinkedInJul 2020
Honors & Awards
- Awarded to Ivette M.Best House outreach worker - Mar 2015
- Awarded to Ivette M.Housing Outreach worker Senior consistently named to the Honor Roll, 2015-2016 Bruce Reigth Mar 2015
Volunteer Experience
Victory Triathlon
Issued by Athletes in Action on Jul 2015
Associated with Ivette M.Volunteer
Issued by The Salvation Army in Canada on Jul 2010
Associated with Ivette M.Mentorship event
Issued by IABC Edmonton on Oct 2016
Associated with Ivette M.Jobline Coordinator
Issued by IABC Edmonton on Nov 2016
Associated with Ivette M.Spanish Interpreter
Issued by Willingdon Church on Jan 2018
Associated with Ivette M.Volunteer
Issued by Canadian Red Cross on Jan 2012
Associated with Ivette M.
Languages
- itItalian
- spSpanish
- enEnglish
- enEnglish
- spSpanish
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