Niraj Patel

Experience

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  B&B Colour Cartons P Ltd

  Apr 2024 - Jun 2024

  Web Marketing Intern

  1.Conducted 25+ stakeholder interviews, 40+ hours of secondary research, identified 5+ key focus areas2.Benchmarked 15+ categories vis-à-vis 23+ companies, deduced 4+ differential advantage points3.Evaluated 50+ competitor price points, 3+ product categories; devised market-entry pricing strategy4.Designed Go-To-Market strategy for B&B ($59M); $2.8B Food Packaging market, across 4+ states5.Prepared 3-year budget (~₹1.2M), presented GTM strategy to B&B Board; secured all Director approvals6.Collaborated with 4+ teams, developed SEO friendly web, 4+ product cat., generated ∼ 1k+ impressions7.Executed B2B email marketing campaigns, targeted 150+ restaurants & bakeries; achieved 2.29% CTR Show less