
Lynn Salonen
Market Research Assistant

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About me
Founder of Kasvuly Marketing- Growth Marketing Strategist🚀
Education

Aalto University
2009 - 2012Bachelor's degree International BusinessActivities and Societies: School Magazine's staff- Writer Exchange Students' Mentor Team

Sophia University
2011 - 2012Bachelor’s Degree ExchangeActivities and Societies: Japanese Sign Language club

Aalto University
2015 - 2018Master’s Degree Entrepreneurship/Entrepreneurial Studies (minor Marketing)
Experience

Econet Group
Sept 2009 - Jan 2010Market Research Assistant-Drafting and finishing brochures and proposals. -Collecting and sourcing data and information.-Translating and editing documents.- Collect data and conduct interviews- Research government regulations

3M
Jan 2012 - Jan 2014Product Marketing-Buil product marketing strategy and implementation around 4Ps based on key objectives, corporate targets, and A&P budget. -Pricing: profit& loss analysis for the product, then set price strategy based on business long-term development plan and nature of the market.-Design &follow up communication channel & product distribution to reach end-user directly and indirectly in an effective way. New product launch activities. -Accounts Managing: In charge of following key accounts (Japanese, Korean and American global manufacturers in electronic devices & consumer electronics, home appliances), and acquiring new key accounts. -Work closely with 3M US, 3M Asia Pacific, 3M Finland to ensure a coherent service for global accounts.- Work closely with sale personnel, distributors, dealers & end-user to ensure the harmonized and efficient flow of product distribution. Show less

Upwork
Jan 2014 - Jan 2017Copywriter & Digital Marketing (Freelance & project-based )-Content marketing : landing pages, ebooks, brochures and newsletters, and blog posts-SEO assessment for websites -Email Marketing: create campaigns and run A/B testing for campaigns - PPC and Facebook ads - Localized marketing: adaptive content for country ads campaigns of global companies - Clients include Heiniken, Instagram, TripAdvisor, Subscribed Studio, Shagha, Introducesify, Stop Smoking Sydney etc.

Soyon
Mar 2014 - Mar 2015Digital Marketing Specialist
DISQO
May 2016 - Oct 2016Digital Marketing SpecialistVerto Analytics (acquired by Disqo) was one of the fastest-growing startups in Finland. Inbound marketing and content marketing: sales deck, webinar content, newsletters, drip campaigns etc.

Agilefant Ltd
Dec 2016 - Jun 2018Growth Marketing ManagerAgilefant is a SaaS agile project management software. It has been featured on several blogs and reviews websites. The user has grown from 20,000 to 90,000 profiles over one year under the limited budget for marketing. The current enterprise customers include Tieto, Ilmarinen, Kesko, GC Healthcare, Coriant, etc.

Dazzle Rocks
Jun 2018 - Dec 2018User Acquisition ManagerUser acquisition campaigns: Facebook Ads, Unity ads , PPC adsContent creation : video ads, weekly events for the game community

Kasvuly
Jun 2018 - nowCofounder & Growth Marketing StrategistKasvuly (formerly Aurabear) is a digital marketing agency to help SaaS and tech brands grow via content marketing and growth marketing.🌟We help 500 Fortune Companies to early-stage startups (VC-backed & bootstrapping) grow their revenue online 3X-10X with tailored growth marketing strategies and execution. Our clients include Instagram, Universal Studio, Tesserract Investment, AreTheyHappy, Alkymi and more.

Snappmeal
Jan 2020 - Apr 2022Co-Founder & CEOSnappmeal is the social commerce platform for restaurants and today's foodies. Snappmeal puts restaurant marketing and users' social interactions at our core. On one side, we build comprehensive, data-driven tools for restaurants to publish their mobile ordering store on our platform within minutes, get access to their customer base and build brand loyalty inside Snappmeal. On the other side, we create an engaging, fun social platform for our users with the awesome, fastest checkout, social gifting, and games. GenZ and Millennials are 90% of our current userbase. Show less

Antler
Aug 2020 - Nov 2020Entrepreneur at AntlerAntler is a global early-stage VC that enables and invests in the defining companies of tomorrow.Out of 1600 applicants, I was one of the 2 % to join with other talented founders to work on future-defining ideas.www.antler.co
Licenses & Certifications
- View certificate

Email Marketing Certification
HubSpotAug 2016 - View certificate

Inbound Certification
HubSpotFeb 2016 - View certificate

Business Metrics for Data-Driven Companies (Duke University, USA)- Grade: 91.6%
CourseraAug 2017 - View certificate

Google Analytics
GoogleOct 2016
Honors & Awards
- Awarded to Lynn SalonenSpecial Recognition in Photobook/ Artbook in HP Digital Print Excellence Awards 2015 - Jun 2015 The award is for the artbook Contrasts of Saigon, which implores the contrasts in various aspects of daily life in Saigon.
Volunteer Experience
Volunteer- Info team
Issued by Helsinki International Film Festival – Love & Anarchy on Mar 2016
Associated with Lynn SalonenOGX
Issued by AIESEC Vietnam on Apr 2009
Associated with Lynn SalonenMarketing Project- Market Research on Consumer Behaviors of Food
Issued by Fazer on Mar 2017
Associated with Lynn SalonenMarketing Program Manager
Issued by Remburssi Ry on Oct 2017
Associated with Lynn SalonenTeam member
Issued by Sophia University Hand Sign Language, Japan on Sept 2011
Associated with Lynn SalonenWriter
Issued by Aalto Magazine on Oct 2009
Associated with Lynn SalonenFundrasing Team Leader
Issued by VietAbroader Organization on Apr 2009
Associated with Lynn Salonen
Languages
- enEnglish
- viVietnamese
- jaJapanese
- swSwedish
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