Hayley Virta (Sitz)

Experience

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  Kohl's Professional Football Camps

  Feb 2012 - Jun 2014

  Account Manager

  I worked with social media outlets to help reach potential customers for the camps. I advertised to all possible clients and aimed to raise brand awareness in the niche market. Using a data base system, I sorted and organized information and contacted those prospective customers through social media. I worked with other employees and coaches to create and employ new strategies to most effectively reach potential customers. Kohl’s Kicking Camps leads over 100 football camps nationwide and trains high school, college, and NFL kickers, punters, and snappers. Ranking campers for ESPN and leading numerous BCS college camps are just a few of the events that this company runs successfully and for which they are nationally recognized. Show less

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  TEMP-AIR, Inc.

  Jun 2012 - Aug 2012

  Social Media Intern

  I worked with the Operations Analyst to establish social media and marketing plans and I created and began the implementation of a social media plan into the business (no social media was used prior). I supported ongoing accounts for Facebook, YouTube, Twitter, company blog and LinkedIn. Also, I wrote the weekly updates for company blog. I helped script, shoot, edit and produce corporate videos and gained experience with MS Office (Excel and Word) and CRM. I brainstormed and proposed a variety of social networking projects to support overall business objectives as well as researched marketing trends in the social media world and proposed potential uses for these techniques. Show less

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  Public Relations Student Society of America

  Apr 2013 - May 2014

  President

  As the president of the Iowa State University PRSSA chapter, I directed and oversaw all of the club activities. I led bi-monthly chapter meetings as well as executive member meetings. I met weekly with advisers and other club leaders to ensure the possible opportunities for ISU were explored. I communicated with professionals within the Des Moines area as well as outside of Iowa, planning events and connecting students with mentors and leaders.

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  Weber Shandwick

  May 2013 - Aug 2013

  Financial Services PR Intern

  I worked within the Financial Services group, completing numerous projects with various accounts and clients. I media-monitored for clients and compiled all social and traditional coverage into unique and formal coverage reports. I researched and compiled data for media lists as extensive as all national and local television and radio stations, as well as magazines, newspapers and blogs. I helped in the execution of a week-long campaign for a client by completing outreach to necessary retailers, monitoring all campaign activity and helping the creation of the final product for the client's review. I drafted social media posts for numerous clients as well as internal teams, through sites including Twitter, Facebook, LinkedIn, and blogs. Show less

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  Weber Shandwick

  Jul 2014 - Feb 2017

  I performed media monitoring and social media scans for numerous clients while compiling coverage (both traditional and social) into unique and formal reports for each on a daily basis. I also conducted in-depth research to support new business needs and current client requests, as well as internal team desires, pitched to local and trade pubs for clients, researched in order to compile new and update outstanding media lists, used tools such as Cision and Radian6, and worked heavily with both the Corporate Practice and the Public Affairs groups. Show less

  • Account Executive

    Jun 2016 - Feb 2017

  • Assistant Account Executive

    Jan 2015 - May 2016

  • Corporate Practice Group PR Intern

    Jul 2014 - Jan 2015
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  Children's Minnesota

  Feb 2017 - Jun 2019

  Senior Public Relations Specialist

  - Enhanced the reputation of the entire hospital system by supporting strategic direction, counsel & execution of communication plans aimed at driving public policy, clinical program recognition, fundraising & thought leadership. - Played an instrumental role in crisis/issues management preparation & response. - Worked extensively with local & national media on proactive & reactive stories.- Supported media training for doctors & spokespeople, including executives. - Coordinated closely with social media team, internal communications team, hospital foundation & clinical marketing groups, driving success in matrixed environment. - Oversaw measurement and reporting efforts. Show less

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  Make-A-Wish America

  Jun 2019 - Jul 2020

  Public Relations Manager

  - Managed all proactive & reactive national media efforts as part of the three-person PR team, delivering record-setting media results for the organization, including maintaining #1 share of voice (compared to national peer set) every quarter.- Executed strategic communications & crisis management support for sixty regional chapter marketing departments throughout the United States, in addition to the numerous efforts on behalf of the Make-A-Wish America brand.- Secured dozens of placements in top-tier broadcast & print media outlets including the Associated Press, NBC Nightly News, CNN, & FOX Entertainment (see featured section of profile for links).- Supported the development of key messages for campaigns and drive periods. - Supported national corporate sponsor PR activations & campaigns with partners such as Disney, GameStop & Macy’s, including playing a key role in the annual Macy’s Believe campaign, which resulted in a record-setting media results. - Coordinated publicity & facilitated onsite media support for activations featuring Oprah Winfrey, the United States Tennis Association, FOX’s New Year’s Eve special featuring Steve Harvey & Rob Gronkowski, & more. Show less

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  Children's Miracle Network Hospitals

  Oct 2020 - now

  In this role, Hayley oversees a team dedicated to marketing strategy for top partners and programs, as well as the organization’s Champions program. Oversees the strategic direction, creation, approval, distribution and analysis of marketing content in support of programs Dance Marathon and Play Yellow and fundraising partner Panda Express. This role leads out in aligning CMN Hospitals brand identity with customer objectives in order to tell the story of and recognize the social impact of customers. I provide support to steward and create always-on engagement with customers to deepen relationships and aid revenue growth.

  • Senior Director, Digital Marketing

    Jul 2024 - now

  • Senior Director, Marketing

    Jun 2022 - Aug 2024

  • Director, Marketing and Communications

    Oct 2020 - Jul 2022