Aditya Deshmukh

Experience

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  Bonvista Financial Planners

  Jul 2017 - Jul 2021

  Product Designer

  • Led the end-to-end design process for a B2C fintech application, overseeing all stages from ideation to launch. Achieved a significant milestone of the first 1000 signups within 2 months, resulting in a remarkable 33.25% increase in the company's profit over a year.• Steered a comprehensive user research program by conducting user interviews and surveys, meticulously crafting an understanding of customer needs and pain points. • Created user flows and journey maps to understand user behaviors, pain points, and motivations, facilitating the design of intuitive and tailored solutions that prioritize user needs and enhance overall user experience.• Facilitated brainstorming sessions to generate innovative ideas, fostered collaboration among team members, and explored diverse perspectives for solving design challenges.• Designed and maintained company’s website using WordPress and developed UI elements using HTML/CSS and JavaScript.• Designed comprehensive design system and interactive low and high-fidelity prototypes using Figma and Adobe Creative Suite.• Conducted user testing to gather valuable feedback on the usability and effectiveness of the design, identifying areas for improvement and ensuring alignment with user needs and expectations. Show less

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  University of Michigan-Dearborn

  May 2022 - Jul 2023

  Research Assistant

  • Conducted user studies and experiments in the realm of human-autonomous vehicle interaction as a UX researcher, utilizing methodologies to gather insights and enhance user experiences.• Employed mixed research methods and designed research protocols and methodologies.• Recruited participants for user research and testing, conducting insightful interviews and experiments in virtual reality (VR) using Unity, HTC Vive, and Logitech Driving Force.• Played a key role in data collection, utilizing Qualtrics for surveys and SPSS with R programming for analysis.• Analyzed collected data using SPSS and R programming, contributing to comprehensive insights and informed decision-making in research outcomes. Show less

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  Photon

  Jul 2023 - Oct 2023

  UX Designer

  • Elevated the user experience of Walgreens mobile app and website by streamlining the check-out process ensuring a seamless and satisfying user experience for customers across digital platforms.• Conducted comprehensive UX audit and competitive research to identify areas for improvement and to understand market trends and competitor strategies, informing the design process.• Developed user flows and empathy maps to visualize the user journey and understand their needs and emotions, guiding the design of a more intuitive and empathetic experience.• Designed wireframes and high-fidelity prototypes to create intuitive user interfaces that streamline the shopping experience and ensure ease of use throughout the entire journey using Figma and Adobe Illustrator.• Collaborated with UX Researchers, developers, product managers and other stake holders at Walgreens to ensure a holistic approach to problem-solving, integrating diverse perspectives and expertise for a more effective and user-centric design solution. Show less

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  Boston Data Pro, LLC

  Oct 2023 - May 2024

  UX Designer

  • Designed a project deployment application aimed at enhancing efficiency in project deployment, resulting in 30% reduction in project deployment time and a 40% increase in stakeholder satisfaction.• Conducted stakeholder interviews and requirements analysis to gather insights into user needs and project goals.• Created comprehensive information architecture to organize and structure content effectively within the application.• Developed detailed user personas to represent target audience demographics, behaviors, and goals.• Designed low-fidelity prototypes to visualize and iterate on application layout, functionality, and user flow.• Identified pain points, and iteratively improved the application's user experience, by conducting and facilitating user testing sessions. Show less

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  Affinity Solutions

  Jun 2024 - now

  UX Designer

  • Designing intuitive web-based insights solutions based on the requirements of the product management team using Figma.• Enhancing user experience by analyzing diverse use cases and designing intuitive, user-centered application pages.• Creating and refining the concepts by collaborating with the designers, product managers, engineering, and other stakeholders.• Created interaction specification documents, usability testing documents, and design guidelines to ensure consistent and user-friendly interfaces. Show less