David Kiefel

Experience

• 

  Wolf IT Services

  Aug 2004 - Feb 2005

  Student Apprentice in software development and ecommerce

  google adwords administration, developed a individual CMS from the scratch with php and mySQL

• 

  Wolfacom Services GmbH

  Feb 2005 - Jun 2007

  Software Developer (freelancer)

  - new development and ongoing support of a new individual content-managment-system

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  ImmobilienScout24

  Jul 2007 - Dec 2010

  Product Manager for the real-estate-agent-software "MaklerManager" from ImmobilienScout24 with "Force.com". Managed the entire product from development to live in the marketplace and through ongoing improvement and growth.Supervisor of a working student Responsible Product Manager of charged services and external data transfer of real-estate advertisments Contact person for technical interfaces with external partners and Product Manager for the relaunch of the mayor project "New Criteria"Product Manager for the relaunch of the register-area and the private-area for reals-estate-agents ("Relaunch ScoutManager" and "Rework ExposéManager")Product Manager of a new fee base product "floorplan - service"Mentor of a Working Student in 2008

  • Product Manager

    Oct 2009 - Dec 2010

  • Product Manager

    Jan 2009 - Sept 2009

  • Junior Product Manager

    Jul 2007 - Dec 2008
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  Onthehouse.com.au

  Jul 2012 - Jul 2014

  Product Manager Consumer Platform

  As part of the product management team for www.onthehouse.com.au I was responsible for several products and projects. I worked in collaboration with the three main offices in Brisbane, Sydney and Melbourne.Selected ProjectsDevelopment of new website vertical "New Homes":• Gathering business requirements from internal stakeholders• Identifying user requirements• Defining product road map• Specifying MVP and MMP • Definition of product KPIs• Developing internal processes ( client management process, data management processes)• Providing internal support to sales team and costumer supportOptimization of the existing product “Local Expert”:• Enhanced booking workflow• Increased product valueProduct ownership of "Property Value App":• Development of iOS universal app• Built Android version by applying native UXOther responsibilities:• Ongoing website maintenance and enhancement activities• Support of several SEM campaigns• SEO monitoring• Identifying, measuring, analysing and reporting of consumer platform KPIs• Built and processed several online user surveys (e.g. introducing a Net Promoter Score survey)• Backlog grooming• General "Sprint" support Show less

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  CoreLogic RP Data

  Aug 2014 - Jan 2015

  Business Analyst / Product Specialist

  - Assist in the build and launch of new products and features, ensuring that they are "market ready" at time of launch- Help develop and implement the Go To Market plan for each product- Help develop and implement internal product support processes including SLA's

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  Simple The Marketing Performance Platform

  Feb 2015 - Jul 2017

  Reporting to: CEOKey relationships: CEO, Lead Developer, Head of UX, Professional Services & Customer SuccessDirect Reports: Product Owner x 2, Platform Business Analyst, Senior Analyst Analytics Key Responsibilities:- Owning the End-to-End product roadmap, internal and customer facing- Overseeing activites of 3 Product Squads- Leading a product squad of 3 designers, 8 engineers, 1 BA- Manage the requirements for the overall product program of Simple- Overall responsibility for ensuring the delivering the communicated features and released in agreed timelines - Managing the goto market process for the whole platform including Beta programs, product releases and regular updates- Facilitate prioritisation and resource allocation discussion with the senior management team for the whole of the product tribe- Line management role for HR, coaching and career development for the Product Owner chapter- Establish and drive adoption of best practice product management disciplines across the company- Educates stakeholders on the product development process- Coach, mentor and recruit the best talent- Establish a collaborative, team environment- Deliver high employee engagement in the Product team Show less Simple is a web-based Marketing Resource Management (MRM) platform that enables enterprise marketing teams to create, prioritise, collaborate and execute marketing campaigns on time, within budget and on brand.Current Position: Product Owner Mobile App & Core Platform, reporting to the Head of ProductKey Activities:- Identifying and communicating feature scope- Assisting Head of Product with building and maintaining the feature road map- Reviewing and optimising internal processes such as Scrum activities, bug triages and internal & external feedback distribution- Working in collaboration with the product teams including development, design & UX and QA- Working closely with Marketing to support release communications and other marketing activities- Running user engagement session to ensure product market fit Show less

  • Lead Product Owner

    Sept 2016 - Jul 2017

  • Senior Product Manager

    Feb 2015 - Sept 2016

  • Product Manager

    Feb 2015 - Jan 2016
• 

  Optizmo Technologies, LLC

  Aug 2018 - Sept 2019

  Responsible for bringing the company's vision and mission to life. I'm working closely with the CEO and CTO to manage and execute the product roadmap.Part of my role is to liaise with various stakeholders to define the overall go-to-market strategy.Core responsibilities:• Spearhead the product vision• Own and manage the product life-cycle• Maintaining the product focus group, including buying personas and user personas• Establish and maintain the product roadmap and priorities• Collaborating with the CRO, the Head of Sales & Head of Marketing to identify business opportunities and the go-to-marketing strategy for new products and product enhancements• Assess product opportunities• Validate product request and ideas• Define product KPIs• Lead the go-to-marketing strategy• Establish product requirements so that they are “development ready.”• Maintain a user focus group to assure product-purpose-fit• User Story management• Participating in the scrum process as the product owner• Oversee companies proceduresMost recent achievements:• Building and releasing a new revenue-generating product solution to help our customers managing opt-out domains with no technical understandingFurther key achievements:• Establishing and executing the product roadmap• Creating a User-Focus-Group to build better products• Validated four new product concepts• Building an agile software development team by• Breaking down information silos and transforming a company into an open & transparent communication culture• Introducing and managing OKRs• Establishing a company-wide documentation concept for any internal documentation• Defining and refining the customer support process Show less

  • Principle Product Manager

    Aug 2017 - Sept 2019

  • Interim Head of Development Operation

    Aug 2018 - Jan 2019
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  Self-employed

  Sept 2019 - Oct 2020

  Product Management Consultant

  Consulting businesses by setting up a digital product development framework with an agile user-centric approach.

• 

  The University of Queensland

  Jan 2020 - Oct 2020

  Digital Product Manager

  Led the re-launch of UQ’s key acquisition website, with over 3,000 pages, driving redesign and new technology adoption.𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: • Led a cross-functional product team during the re-launch of the Universities most relevant webservice for future students.• Provided regular updates to all stakeholders, including faculties and central teams, to ensure planning certainty and transparency across departments.𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:• Drove the re-launched website with zero downtime and immediate user adoption, reducing support effort by 20%.• Aligned UQ's central marketing and student acquisition teams with the individual marketing teams of faculties and schools, managing diverse preferences and expectations to ensure all stakeholders' needs were integrated into one highly business-critical website.• Transformed the team into an agile, cross-functional unit for ongoing website improvements. Show less

• 

  CitrusAd

  Oct 2020 - Nov 2021

  Product Manager

  CitrusAd streamlines media sales and ad-serving for more than half of the top 20 retailers in the world. The platform makes it easy for brands and retailers to increase online sales at the point of purchase. 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:• Assessing new product opportunities with the focus of fully understanding the problem, and the value propositions.• Supporting the solution team from the ideation to the delivery to assure product success• Explaining the benefits of products and features to the business to create alignment on how our products add value to our customers, the industry and the company. • Analysing client’s business workflows (interim for the lack of business analysts)• Managing the agile delivery backlog (interim for the lack of Product owners)𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:• Defined a new product and value stream (currently in the first iteration), approaching a customer-centric framework (Jobs-to-be-done)• Established the product vision that describes user emotions the product wants to evoke. • Building a value-driven prioritisation framework • Creation of a coherent product roadmap that provides more than only a list of features Show less

• 

  Xemplo

  Dec 2021 - May 2022

  Lead Product Manager

  Drove product development for the recruitment and staffing lifecycle, transitioning the product from alpha to beta within six months.𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:• Managed a team of offshore developers and onshore designers, driving collaboration to meet development goals.• Developed and executed the product roadmap, ensuring market readiness through customer and partner validation.𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:• Accelerated product transition from alpha to beta by prioritising key features and reducing time-to-market.• Drove engagement with customers and partners during beta testing, validating product-market fit.• Successfully led a distributed team through geopolitical challenges, maintaining focus and productivity. Show less

• 

  EdTech Group

  May 2022 - Aug 2022

  Lead Product Manager

  SkoolBag is one of Australia's leading communication solutions for schools, helping to engage with parents.I'm leading a cross-functional team of a designer, a product manager, engineers and a product marketer. 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭:Created a value-driven and customer-focused strategic roadmap to inform the product development for the next 12 months.𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:• Managing and coaching product manager and product designer• Introducing a customer-centric and data-driven product development framework• Building a value-based roadmap• Engaging with the Senior leadership team to align customer values with business needs. Show less

• 

  Dubber

  Sept 2022 - now

  Product Manager

  ✂️ 𝐈𝐧 𝐬𝐡𝐨𝐫𝐭:At dubber I enjoy kicking around ideas and turning them into real AI solutions that align with what users actually want and what businesses truly need and working together with a team of incredibly sharp minds.📚𝐌𝐨𝐫𝐞 𝐜𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞As the Product Manager specialising in AI solutions, I oversee a diverse portfolio of AI-empowered capabilities aimed at enhancing productivity, operational efficiency, and data analytics for businesses across various sectors. My responsibilities span from the conceptualisation to the launch of AI-driven solutions, ensuring alignment with both user needs and business objectives. This encompasses defining product roadmaps, guiding cross-functional teams, and identifying new market opportunities. I take pride in creating AI-powered solutions that empower users to make informed decisions, streamline workflows, and optimise performance.𝐒𝐞𝐥𝐞𝐜𝐭𝐞𝐝 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭s• Detect actions in conversations on a mobile network that are delivered back to the mobile user.Check out our demo together with Oscar Piastri.• Managed the decommissioning of the Notes products, transitioning customers to "Insights" with no service interruptions or negative public impact.• Successfully integrated key features from the Notes product line into the "Insights" platform, streamlining Dubber’s product offering to cater to all conversation types.• Introduced a product positioning framework "Themes" that connected new offerings to customer pain points, improving product relevance and market fit.• Designed and implemented the "Sales Close Moment" framework, adopted by 50% of current customers, expanding product use cases and driving new sales-driven markets. Show less