Anca Vraciu

Experience

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  Audio Visual Romania

  Oct 2007 - Oct 2010

  Brand Manager Walt Disney, Sony Pictures

  - Responsible of the communication, portfolio strategy, price and promotion structure, royalty forecast, shelf planograms, partnerships & launch events. - Main point of contact with the studio teams- Creating the brand communication and promotion strategy- Managing and supervising all ATL and BTL actions used for the release of a new movie- Selecting and managing external partner agencies- In charge of the brand budget- Most successful launches: re-launch of remastered Disney Classic “Beauty and the Beast” – forecast overachieved by 15; remastered Disney Classic “Snow White and the seven dwarfs”. Both achieved Best- selling DVD in 2009 & 2010 respectively.- Best New Franchise Launch 2009 awarded by The Walt Disney Studios. Show less

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  Pro Video

  Nov 2010 - Oct 2012

  Product Manager

  - Responsible of the communication, portfolio strategy, price and promotion structure, royalty forecast, shelf planograms, partnerships & launch events. - Launch of new live action movie “Pirates of the Caribbean: On stranger tides”

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  Unilever

  Oct 2012 - Oct 2016

  • Cif Cream Global deputy platform leader working with 8 Direct Docking markets (Italy, UK, Argentina, Brazil, Turkey, Russia, South Africa & Indonesia). • Global Deputy Project Leader for Cif Cream 2017 Innovation – Mix development.• Global Deputy Project Leader for Cif Cream 2016 Communication • Global Project Leader for Cif Cream 2015 Innovation• Consult more than 10 markets via Business Partners on Platform & Brand Strategy• Fielding Concept and Product tests in Italy, Argentina, Turkey, South Africa, Brazil and Indonesia resulting in 5 Green Concepts• Leading Project Networks and multi-functional team sessions • Craft Global BET and Communication for all markets in scope. • Customer and shopper toolkit development. • Manage key stakeholders from Idea to Launch. • Guide markets for consistent brand comms for the platform.• Market Research data analysis and interpretation Show less

  • Brand Manager Carte D'Or

    May 2016 - Oct 2016

  • Global Brand Development Manager Cif

    Jan 2015 - May 2016

  • Brand Building Executive Cif

    Oct 2012 - Dec 2014
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  BlueSun

  Oct 2016 - Dec 2021

  • Leading major innovation, renovation and marketing communication initiatives to refresh & rebrand iconic laundry brands in the Nordics and Portugal.• Responsible for the brand & communication strategy and innovation roadmap.• Drive topline and bottom-line growth with proven success • Developed the digital strategy including new websites Link and social media– winning the SAPO award for the best digital campaign 2017 in Portugal• Lead of more than 10 consumer testings across 6 different countries.• Led cross-functional teams to execute complex design graphics across 300+ SKUs.• In charge of the strategy, development plan and communication of the Ariel, Lenor and Tide, brands licensed from P&G in the Nordics and Portugal.• Conducted exhaustive market research in Sweden, Portugal and Denmark for brand and market diagnosis with the objective of building long term Innovation and Communication strategy.• Fast track New Product Development with implementation in 9 months after project start. Show less

  • Marketing Director

    May 2019 - Dec 2021

  • Senior Brand Manager Detergents Iberia & Nordics

    Oct 2016 - May 2019
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  Vista

  Dec 2021 - now

  Senior Country Manager

  - Responsible for overseeing all aspects of marketing, including P&L management, strategic growth initiatives, and optimization of local campaigns across digital channels to drive EBITDA growth.- Partner with Channels to drive quality traffic on our site to achieve budget under strong ROAS constraints - Report performance and run analysis to identify growth opportunities- Define and steer EU Central promotional strategy- Collaborate with global teams to ensure consistency and alignment Show less