Rocío López

Experience

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  Replica

  Jan 2019 - Apr 2019

  Event Planner & PR

  RÉPLICA: January 2019- April 2019 : Collaborated with fashion, luxury, and lifestyle brands including Technogym, Chaumet, Artika, M2 Beauté, Pernod Ricard, Guerlain and Espacio SOLO • Coordinated Events: Played a key role in developing, organizing, and coordinating a wide range of events.• Supported Marketing: Assisted in various marketing initiatives and promotional activities to boost brand presence and engagement.• Managed Databases: Responsible for updating databases, distributing invitations, and subsequently following up with event attendees.• Prepared Budgets: Ensured efficient allocation of resources for successful events by preparing budgets.• Identified Influencers: Conducted tailored influencer research based on specific client needs.• Created Client Acquisition Presentations: Developed presentations to attract and acquire new clients for the company. Show less

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  Trescom

  Feb 2020 - May 2020

  Account Executive

  • Provided operational support for the Línea Directa Foundation's "Road Safety Journalism Award" project.•Crafted press releases for clients such as South Summit, Wayra, and Fundación Línea Directa, enhancing their communication and outreach efforts.

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  Trescom

  Jan 2021 - Aug 2024

  •Strategy development: Formulate and implement comprehensive digital strategies customized for each target demographic.•Content creation and optimization: Create compelling and visually appealing content.•Community engagement: Built and maintain a strong online community.•Influencer marketing: Identify and collaborate with personalities, content creators, and micro-influencers to amplify brand reach and engagement.•Social Listening and analytics: Monitor social media conversations, trends, and competitor activities to gain valuable insights and optimizing content strategies. Analyzed key performance indicators (KPIs), tracked campaign results, and prepared reports to measure success and informed future strategies.•Create and disseminate online content for blogs and websites. •SEO & Paid Media.•Client collaboration: Natural Honey, La Pondala, Casaktua, Dental Clinic Branemark Madrid and Branemark Lleida, Farmacia Viesques, WalkinPitas and Trox. Show less Supported the marketing team:• Managed Social Media Content• Developed and executed SEO and Link Building Strategies• Provided profile consulting: Offered expert advice on optimizing client profiles across social media platforms, enhancing their online presence and brand image.• Produced monthly reports: Generated detailed monthly reports that highlighted key performance indicators (KPIs)• Utilized Hotjar for website insights: Leveraged Hotjar, a web analytics and user feedback tool, to uncover valuable insights into website and app performance. Show less

  • Digital Marketing Manager

    Jun 2021 - Aug 2024

  • Digital Marketing Manager Trainee

    Jan 2021 - Jun 2021
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  Tempe Inditex

  Sept 2024 - now

  Ecommerce Product Manager ZARA