Andréa Tuttman

Experience

• 

  Globo

  Jan 1999 - now

  • Market and Consumer Intelligence:Responsible for generating an understanding of consumers of Globo's digital and linear products using data, research, market studies, and intelligence modeling to adjust products and services to meet customer expectations and identify innovation opportunities for continuous portfolio adjustment to align with consumer preferences.• Areas of Focus:Subscriptions (sales, churn, LTV, rate adjustments, pricing tests, subscriber score, etc.), advertising (inventory estimation, conversion propensity models, CPAxCPM, etc.), consumption (performance, CRM, reporting, studies, etc.), social media (social listening, metric tracking, content direction), cross themes (qualitative/quantitative research, ROI, LTV, engagement, etc.), foundations/optimizations, and special projects (generative artificial intelligence for our products, etc.).• Governance:Responsible for executive presentations, budget planning/defense/control, leadership of special cross-functional projects, governance of internal and external executive processes, and cultural initiatives. Show less • Development and implementation of marketing strategies to promote the brand and content for Multishow, GNT, Gloob, GloboNews, Viva channels;• Development and execution of integrated marketing plans aligned with the organization's strategic objectives;• Leadership of the marketing team, ensuring effective execution of marketing campaigns and initiatives;• Organization of promotional and institutional events to increase engagement with the audience;• Supervision of program and event promotion through various communication channels. Show less Business Director for the SporTV Channel• Development and implementation of strategies to expand Sportv's reach through new partnerships and business opportunities;• Leadership in negotiating strategic contracts with sports brands and entities;• Integration and leadership of the consumer intelligence area, consolidating data and insights to support strategic decisions.• Market analysis to identify trends and opportunities that drive channel growth;• Management of multidisciplinary teams to ensure effective execution of expansion initiatives. Show less

  • Director of Market Intelligence and Governance

    Sept 2024 - now

  • Marketing Director

    Jan 2020 - Sept 2024

  • Director of Business Development

    Mar 2016 - Dec 2019

  • Business Manager

    Apr 2005 - Feb 2016

  • Business Development Coordinator

    Oct 2003 - Mar 2005

  • Financial Planning Analyst

    Feb 2000 - Sept 2003

  • Intern

    Jan 1999 - Jan 2000