Cassidy B.

Experience

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  Skellington Productions

  Jan 1992 - Jan 1994

  Design Intern

  I worked on "James and the Giant Peach" as a model shop design intern for 2 years while I was in school. I was tasked with building models that were placed on one of the 6 sets used for shooting the film. During my time there I built ships, ice caves, peach parts, clouds, and thousands of other random small bits.

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  XL Design

  Jan 1994 - Jan 1994

  Lead Artist

  I worked as one of the lead artist on a World Cup show held in downtown LA on Rodeo Drive. My job was to photograph and acquire images that I then re developed on to 3' long negatives that were then strung together as a roll of film and fed through a project made from the lens of spy planes. The final result was images that where 600 feet tall by 1800 feet wide. I produced a short film that was projected onto the Beverly Welsher hotel for the 20th Annual Rodeo Drive Block Party to Benefit The Concern Foundation. as well as produced a show for the opening of the Film True Lies. Show less

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  Yacumama Lodge

  Jan 1998 - Dec 1999

  Lodge Manager

  I spent 2 years 200 miles in the middle of the Amazon jungles of Peru running a lodge for tourists and scientists. This was one of the best adventures of my life as I was able to meet world famous exports in all types of scientific areas as well as live out in the middle of one of our worlds largest jungles.My job was to run all guest relations as well as manage a staff of 25 in everything from food preparation to excursions. The work was demanding, but the setting and the people made it a wonderful learning experience. Show less

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  Mennonite.net

  Jan 1999 - Jan 2002

  Lead Designer

  My job with Mennonite.net was one of lead designer back during their startup phase and early development. I spent the largest share of my time working with the information architecture of the site and building easy and effectively designed interfaces for users. I also created print ads as well as mailers and trade-show set pieces.

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  Lightsky

  Jan 2001 - Jan 2006

  Partner & Creative Director

  My primary job, besides day to day business development was that of creative director. Over my years at Lightsky I over saw and assisted in the building of over 100 client projects. I oversaw all aspects of the creative process and managed a design team that created outstanding results.

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  The Savage Lands

  Jan 2004 - Jan 2006

  Lead Designer/Producer

  In my ongoing pursuit of working in the gaming industry I took the initiative and combined my passion for gaming with my organizational skills and started my own online game world. Using the Aura game engine I collaborated with and managed seven developers worldwide to create a game that at its peak had over 100 players online at any given time.In addition to overseeing the developers, I wrote, organized, and managed hundreds of involved quests, NPCs, items, and game play areas including 32 dungeons. I utilized extensive documentation, spreadsheets, note taking, and preplanning in order to catalogue code, art and items so I could keep my team informed at every step of the project. Show less

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  Pixelvert

  Jan 2006 - Jan 2010

  Owner

  Pixelvert was my own digital consulting firm. We specialized in design, SEO, Social Network Marketing and developing large gaming and social network platforms.I worked with 30+ clients and 40 developers over 4 years to create everything for simple websites to sites with 35,000 plus daily users.

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  Women for the World

  Jan 2006 - Jan 2009

  Co-Founder and Board Member

  As the Co-Founder of Women for the World I helped organize the non-profit, set up legal and accounting systems. After developing our site, working on branding and mission I then focused on building our donation systems.Women for the World donated a sizable amount of money for education programs and looks forward to building on our success to expand our giving network.Women for the World ceased operations in 2009.

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  Island Trust Properties

  Jan 2007 - Jan 2008

  Consultant

  Project Manager for all of the promotions and marketing materials one of the top real estate firms on the Big Island of Hawaii.I also was lead designer on 3 web projects and many email promotions.

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  Canaffco

  Aug 2007 - Dec 2009

  Project Manager/Creative Director

  -Game Designer for online gaming company-Develop and designed marketing strategies for clients utilizing print media, web, and viral marketing.-Designed, launched and managed an online social community site with over 40,000 members-Lead social manager for the community

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  Made Legend

  Jan 2009 - Dec 2016

  Founder and Designer

  Made Legend was a full-service design firm dedicated to creating drop-dead gorgeous work that represented the bands and labels we worked with an attention to detail. This project was a work of passion, and it showed in the work we did.As Lead Project manager on the development of the project, I developed and managed the team that built the site helped design and code the site as well as did advanced SEO work to get the site an outstanding ranking. (Google rank jumped 1800% in one month)I was also responsible for the long-term marketing and development of the company as well as managing the Made Legend team. Show less

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  Esri

  May 2011 - now

  I manage Conversion Rate Optimization, SEO, online channels, including the website experience, landing pages, mobile, e-commerce, and digital events. In addition, I collaborate with cross-functional teams to manage all aspects of the digital marketing business, including strategy, planning, content, design, development, and analytics.I am also responsible for business performance through website conversion/e-commerce best practices, a forward-leaning view of marketing technology, and a practical understanding of metrics that measure performance and achieve continual improvement against core KPIs. I define the strategy and enhancement plan for digital channels by creating a roadmap for digital growth executed by talented teams across the organization. Show less Responsibilities included:• Work with the UX, UI, and other creative teams to help grow ideas to reach their full potential• Collaborate with the technology team to deliver achievable projects• Stay abreast of the latest technologies and identify ways to utilize them• Provide actionable solutions which enhance and support key Esri business initiatives • Create and test prototypes to demonstrate creative thinking• Experiment with and repurpose technology to discover new uses• Share new technology to inspire the team• Help ensure the best user experience solutions are being produced• Act as a thought leader internally and externally, and facilitate innovation workshops with users, stakeholders, and cross-functional teamsSkills:• Collaborative work history with design-minded (creative and technology) people• Solid experience in a digital or software development organization, with a portfolio of designed and developed projects• Working knowledge of JavaScript, CSS, HTML, and related front-end technologies• Strong knowledge of design applied to ever-evolving interface form factors• A working and demonstrable understanding of technologies and web-based APIs.• Proactive, enthusiastic and passionate about emerging technologies• Ability to clearly discuss and explain solutions with both technical and non-technical team members• Strong presentation and written skills, with the ability to share work directly with stakeholders• An experimental tinkering approach to work, underpinned by a pragmatic engineering attitude• A passion for learning new things Show less

  • Director of Digital Experiance

    Feb 2024 - now

  • Head of Digital Strategy - Web and Social

    Jan 2016 - Feb 2024

  • Senior Interactive Technologist

    May 2014 - Jan 2016

  • Special Projects, UX Team

    May 2014 - May 2015

  • User Experience Designer

    May 2011 - May 2014