Shyamali De Silva

Experience

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  HSenid Mobile Solutions (Pvt) Ltd

  Mar 2011 - Dec 2011

  Associate Graphic Designer

  Designed dashboard user interfaces for a SMS based social network solution to present complex and abstract data in a way that is easy for people to understand along with aesthetically pleasing UI’s for use in reports, websites and client presentations.Designed architecture diagrams to portray the process for internal and external presentations for the Senior Management. Designed user interfaces, icons and illustrations for many projects.

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  Ellipsis

  Jan 2012 - Jul 2014

  Web and Graphic Designer

  Designed user interfaces for an online e-commerce solution, learning platform based on color theory, image composition, and typography fundamentals.Delivered production-ready digital assets in a wide variety of formats for marketing and corporate communication campaigns for internal and external stake holders.Implement and maintain high-quality SEO policies and incorporate them with content produced for the websites.Designed mockup sketches, patterns, illustrations, diagrams and other creative elements based on the project requirements.Develop website design strategy for new website builds with a focus on user experience along with design standards, guidelines and best practices. Show less

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  Acnet Technologies (pvt) Ltd

  Nov 2014 - Oct 2015

  Front end Developer

  Developed a responsive user interface with multifunctional components for one of the main estate retailer in Sydney Australia using the latest UI framework.Designed email templates for marketing and corporate communication for well known brands such as purposes CISCO/ IBM & Net App.Designed themes using webflow to create professional user interfaces for easy maintenance along with other assigned tasks related to Frontend development and designing.Designed and developed customer oriented user interfaces for many clients based in Australia. Show less

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  Smashy Design - UX/UI Centric Development Agency

  Jan 2015 - Oct 2015

  Web Designer
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  HSBC

  Nov 2015 - Dec 2016

  Web Production Officer

  Produce and publish web pages using HSBC Group-owned web content management systems such as BDE (Business Development Environment), SiaB (Site In a Box), GCMS (Group Content Management System), SharePoint and Sitecore by adhering to content and design guidelines, industry standards and best practices. Managed and maintained websites using existing content management systems to ensure a high quality of work is consistently delivered against set quality standards.Worked on website migration management, including scoping and execution and website re branding management along with cross-platform website management / administration. Show less

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  Salpo Technologies

  Jan 2017 - Mar 2018

  UI /UX Engineer

  Designed customer oriented user interfaces for a customer relationship management (CRM) system understanding business requirements, and user feedback. Designed aesthetically pleasing style guides, design systems, design patterns, component libraries and UI elements such as input controls, navigational components and informational components. Worked in many UK based mobile projects that caters different operating platforms (e.g. iOS vs Android). along with mobile usability best practices.Incorporated customer feedback, usage metrics, and usability findings into design in order to enhance user experience.Followed a design process that includes sketching, prototyping, interaction designing, user interface and experience designing. Show less

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  Ascentic

  Jan 2018 - now

  Demonstrates an analytical and systematic approach to issue resolution by down complex problems, analyzing interdependencies, looking at the high-level picture instead of minor details and into smaller chunks and arriving at potential solutions.Has a good overview of the team's work progress, mentors team members/ subordinates by providing technical guidance while offering actionable and helpful feedback and able to step in during their absence.Able to hold the team together by following company processes and practices, acts as a good listener, takes input from the team to arrive at appropriate conclusions.Demonstrates an 'owner mindset about the company and its internal initiatives and able to influence team members to align with company goals and strategies.Capable of assessing new technologies and their application to select the most suited one for the task and takes responsibility for driving its own development aligned with these technologies.Able to create a solid relationship with the customer as a trusted UI/UX advisor through confidence, understanding and well-informed discussions.Displays a learning mindset in one’s area of work. Contributes to knowledge sharing by conducting tech talks or other types of knowledge transfers and actively participates in sessions by others.Showcases perseverance through difficult situations and does not get discouraged by small setbacks. Able to handle challenging tasks by flagging risks, reaching out for support as needed, and keeping a dedication towards agreed targets.Takes continuous action to step out of one’s comfort zone, challenges limitations and norms with creativity, and humbly raises own ideas and perspectives to improve process and output. Show less Creating accurate personas and user flow mappings by cohesively processing information gathered through research and customer discussions. Advanced understanding of responsive/ platform-specific design concepts and creates well-informed wireframes and prototypes based on customer requirements.Implements fully responsive interfaces by researching, recommending and using best-suited frameworks while keeping an open mind towards customer suggestions and preferences.Proactively identifies and fixes problems with requirements (e.g. lack of clarity, inconsistencies, limitations) for own/ team's work. Takes corrective actions with confidence and clarifies issues for others when required.Brainstorms, reviews and understands the problem before communicating with the customer. Raises concerns and clarifications upfront by asking informed questions and providing suggestions by communicating proactively with customers, support service, other external vendors and team members.Able to quickly acquire a solid understanding of the business domain, customer preferences, and end-user context, in order to lead productive product & concept development meetings with project stakeholders.Establishes strong working relationships with peers and customers through actions and conduct. Feedback from colleagues and customers is acknowledged and well received. Supports team members through challenges and helps them to grow in their profession.Takes continuous action to step out of one’s comfort zone, challenges limitations and norms with creativity, and humbly raises own ideas and perspectives to improve process and output. Show less

  • UI/UX Lead

    May 2022 - now

  • Associate UI/UX Lead

    Jun 2020 - May 2022

  • Senior UI/UX Engineer

    Jan 2018 - Jun 2020
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  AMDT School of Creativity

  Jan 2023 - now

  Visiting Lecturer