
Faarah Ibrahim, CFP®, CIM®
Client Service Representative

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About me
Senior Financial Planner at TD Wealth Financial Planning
Education

YORK UNIVERSITY
2012 - 2015MASTER OF ARTS SOCIAL ANTHROPOLOGYCumulative GPA: 8/9, Graduate Entrance Scholarship. Conducted qualitative study analyzing individuals aged 45-60 on mobile phone impact. Derived themes, provided insights aligning with literature. Designed research proposals, plans, interview questions, coordinated stakeholders, conducted research. Employed data collection methods: interviews, participant observation, content analysis. Skilled in data organization, analysis, identifying patterns. Experienced in knowledge translation… Show more Cumulative GPA: 8/9, Graduate Entrance Scholarship. Conducted qualitative study analyzing individuals aged 45-60 on mobile phone impact. Derived themes, provided insights aligning with literature. Designed research proposals, plans, interview questions, coordinated stakeholders, conducted research. Employed data collection methods: interviews, participant observation, content analysis. Skilled in data organization, analysis, identifying patterns. Experienced in knowledge translation, communicating research results. Undertook courses in anthropological theory, qualitative data research, project management. Show less

Notre Dame Catholic High School
2001 - 2005School Diploma OSSD•Graduated with honours

York University
2005 - 2010BACHELOR OF ARTS Liberal Arts and Professional Studies; ANTHROPOLOGY•Cumulative GPA: 7.89/9•Fall/Winter 2010-2011 Sessional Academic Achievement Award•While attaining this degree, I undertook a qualitative study analyzing how a fire at York University affected students in terms of their perceptions of stress and in what way other various social and cultural factors contribute to how students define stress.•The main objective of this study was to explore new or unknown factors causing students stress as well as coping mechanism York University could… Show more •Cumulative GPA: 7.89/9•Fall/Winter 2010-2011 Sessional Academic Achievement Award•While attaining this degree, I undertook a qualitative study analyzing how a fire at York University affected students in terms of their perceptions of stress and in what way other various social and cultural factors contribute to how students define stress.•The main objective of this study was to explore new or unknown factors causing students stress as well as coping mechanism York University could have possibly adopted such as counseling or therapy to help alleviate student stress. Show less

York University
2005 - 2010BACHELOR OF ARTS Liberal Arts and Professional Studies; MAJOR SOCIOLOGY•Cumulative GPA: 7.89/9•Fall/Winter 2009-2010 Sessional Academic Achievement Award•While attaining this degree, I undertook a qualitative study, which explored how young people in the Jane and Finch area utilized graffiti to affect change.•This study was of interest because it shed light on graffiti being viewed as, not just a derogatory form of art or expression, but as a method for youth to voice their opinions and express themselves in ways that they may not have been able to do… Show more •Cumulative GPA: 7.89/9•Fall/Winter 2009-2010 Sessional Academic Achievement Award•While attaining this degree, I undertook a qualitative study, which explored how young people in the Jane and Finch area utilized graffiti to affect change.•This study was of interest because it shed light on graffiti being viewed as, not just a derogatory form of art or expression, but as a method for youth to voice their opinions and express themselves in ways that they may not have been able to do otherwise. •I have had the opportunity to practice quantitative and qualitative research methods. •I have learned to analyze societal aspects based on different topics. Show less
Experience

Green Acres Lawn Care
Jan 2004 - Sept 2010Client Service RepresentativeInitiate outgoing sales calls to new and existing customers yielding increased sales volumes and solicited referrals and performing follow up courtesy calls to ensure client satisfaction and resolve any outstanding service issues;Assign work schedules on a bi-weekly basis to team members across the Greater Toronto Area and make recommendations to clients for improving quality and effectiveness of company products and practices, as required; Responsible for bookkeeping and accounts payable for the company; Produce monthly invoices and process payments. Show less

DealFind.com
Feb 2012 - Jun 2012Customer Satisfaction Representative•Provide excellent customer service when handling incoming and outgoing calls.•Monitor live discussion boards/social communities.•Utilized Salesforce and Gmall to organize and interact with fellow coworkers and clients.•Respond to emails and follow up with customers.•Listen to customers, analyze their needs, and offer solutions.•Endorse and promote Dealfind daily deals via the discussion boards, emails and phones. •Take appropriate action to efficiently resolve issues customers may have with purchasing deals. •Complete refunds.•Take accountability to solve issues from beginning to end.•Meet established productivity objectives.•Receive and incorporate feedback to improve business performance. Show less

MPAC
Jul 2012 - Aug 2012Customer Contact Centre Specialist•Responsible for solving customer inquiries regarding their property assessment value determined by provincial government. •Educate clients on the property valuation process•Communicate in a clear and timely manner with a wide range of property owners of residential, commercial, farmland and conservation land properties. •Utilize listening skills to obtain information via phone and update MPAC database.

York University
Sept 2012 - Aug 2014Graduate Assistant•Provide assistance with event planning including supervision of undergraduate student workers.•Facilitate projects in an office with other students.•Assisted a faculty member with a research project and transcribed interviews.•Assisting faculty in the development of new material for their courses.•Assisted a faculty member with a research project; engage in literature searches. •Assisted a faculty member in developing their ethnography into a publication with general and bibliographic editing.•Support departmental processes related student recruitment including contacting prospective students. Show less

Sunglass Hut
Sept 2013 - Jun 2015Loss Prevention Representative/ Customer Service Representative•Provide professional customer service in areas such as describing the benefits of various lenses and frames: replacing screws, adjusting frames, and quickly identifying other special customer needs. •Handling customer issues/concerns.•Responsible for social media platform such as twitter to gain exposure when new campaigns needed to be highlighted. •Completion of bank deposits at the end of each business day. Ensuring company standards and policies are being upheld. •Complete paperwork completion upon opening and closing of the store. •Prevent Fraud or Theft, which may occur and take necessary action in order to do so.•Detect and conduct internal investigations.•Detect and identify shrink opportunities.•Teach and coach colleagues on loss prevention policies and procedures. •Process transactions such as purchases, refunds, exchanges and deposits. •Maintain a daily count of sunglasses upon opening and closing of store. •Count the float that is a minimum of $500.00 Show less

TD
Nov 2014 - now• Supporting 20 TD Canada Trust Branches within the Mississauga District as a primary point of contact for TD Wealth. • Providing support to Branch Managers, Financial Advisors, Financial Service Representatives, Financial Planners and Investment Advisors. • Develop, execute, and evaluate strategic sales plans and business development projects in colaboration with TD Canada Trust branches and TD Wealth.• Generate various reports and evaluate Money-In volume for each supporting branch and update district vice-president of the district's performance. • Provide sales training and proactively develop other sales initiatives to promote TD wealth branch in the retail branch network.• Increase TD market share via promotion of TD wealth Products and trading platforms. • Hosting advance investment seminars to educate clients on Option Strategies, Fixed Income and Trading rule. Show less • Subject Matter Expert for New Accounts, Transfers and Registered Plans for advised accounts• Take ownership on complex matters requiring triage and inter-departmental follow ups• Establish and maintain positive relationships with Private Investment Advice partners as well as internal department colleagues• Creative problem solver adept at identifying gaps and making sound recommendations in an effort to improve processes• Provide support to Black Card services during high work volumes• Keep up to date with most recent changes in PIA policies and procedures as they pertain to new accounts, transfers and registered plans as well as contiguous departments• Escalate high priority matters• Meet and exceed Score card metrics and call quality guidelines to• Proactively identify client needs and offer appropriate solutions• Be familiar with and serve as an advocate for new tools launched to the business• Communicate clearly, concisely, and thoroughly through both verbal and written modes Show less • Handling inquiries from TD employees over the phone and by email regarding TD Wealth policies and procedures, and industry regulations related to new account opening for personal and non-personal, registered and non-registered accounts, account maintenance, internal and external transfers for all lines of business.• Maintain current knowledge of and comply with compliance regulations,securities laws, risk & confidentiality requirements and the TD Code of Conduct &Ethics.• Provide quality service to client facing business partners from TD Bank Group while simultaneously, developing strong relationships with operation departments. •Assist business partners with new account opening procedures and requirements for trading, investment, corporate, estate and trust accounts. •Provided status updates on transfer requests in and out of TD Wealth while ensuring timely service level agreements are met. •Proactively managed business partner requests while ensuring compliance with IIROC codes of conduct and securities laws and regulations.•Ensured due diligence to support the accuracy of all client requests pertaining to new accounts and transfers. •Applied TD Bank Group’s and the Wealth Information Centre’s policies and procedure for anti-money laundering, authentication and privacy. Show less
Senior Financial Planner at TD Wealth Financial Planning
Mar 2019 - nowBusiness Development Associate, TD Wealth
Mar 2017 - Feb 2019ACE Team Specialist, TD Wealth Management
Jun 2016 - Feb 2017Private Investment Advice Specialist, TD Wealth Private Investment Advice
Nov 2014 - Jun 2016
Licenses & Certifications

Applied Suicide Intervention Skills Training
ASISTFeb 2011
Canadian Securities Course
Canadian Securities InstituteApr 2018
Law, Estate and Tax Supplement
Canadian Securities InstituteSept 2021
Lending, Retirement and Insurance Supplement
Canadian Securities InstituteSept 2021- View certificate

Derivatives Fundamentals and Options Licensing Course (DFOL)
Canadian Securities InstituteDec 2018 
Project Management- A Team Approach
Mitacs Inc. – Inspiring InnovationMar 2014
Financial Planning Supplement
Canadian Securities InstituteSept 2021
Conduct and Practices Handbook
Canadian Securities InstituteJun 2018
QAFP
FP CanadaOct 2021- View certificate

Certified Financial Planner® (CFP®)
FP CanadaJun 2022
Honors & Awards
- Awarded to Faarah Ibrahim, CFP®, CIM®2021 Merit Recipient TD Wealth Nov 2021
Volunteer Experience
Member of Board of Directors
Issued by New Hope Dwelling's on Mar 2015
Associated with Faarah Ibrahim, CFP®, CIM®Program Facilitator
Issued by Girls Inc. on Jun 2010
Associated with Faarah Ibrahim, CFP®, CIM®Volunteer Helpline worker
Issued by Durham distress centre on Aug 2010
Associated with Faarah Ibrahim, CFP®, CIM®
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