Christopher Witzke

Experience

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  Nordic Mental Corporation

  Nov 2002 - Jul 2004

  Economy and Marketing Assistant

  Main responsibilities:Student job as assistant to the financial manager and marketing manager. Responsible for statistical calculations for internal use in the finance department.Updating and maintaining the CRM database, as well as various ad hoc tasks.

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  Cinal

  Jan 2004 - Mar 2004

  Sales- & Marketing Assistant

  Main responsibilities:Study job as a salesperson at the Cologne Furniture Fair and then follow-up on new contacts. Preparation of sales and presentation material, such as an informative press kit.Presentation, dissemination and sale of Cinal's products, as well as building a customer database.

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  Design Grafik

  Feb 2005 - Jul 2005

  Sales Consultant

  Main responsibilities:Study job, where the purpose was to acquire new customers through outreach sales. Analyze various industries and identify the need for graphic design.Book sales meetings and create the marketing material for potential customers.

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  Café Zeze

  Mar 2005 - Dec 2008

  Manager

  Main responsibilities:Part-time employment with the daily management of 3-6 employees and financial responsibility.Periodically responsible for the outdoor bar, doubled revenue and increased efficiency.Organized the employees, coordinated the work tasks, so that everything ran efficiently and without errors.Built a good team spirit that motivated employees and retained them longer.

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  CoCreative

  May 2009 - Jun 2009

  Marketing Coordinator

  Main responsibilities:Project employment, where I quickly gained great responsibility. I was given the responsibility of creating a marketing strategy that created awareness about CoCreative at no additional cost. With the help of blogs, articles, conferences, etc., awareness was created.In addition, I participated in the development of CoCreative's strategy, product development, as well as working a lot with the website via their CMS.

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  Direktoratet for FødevareErhverv

  Jul 2009 - Sept 2009

  Project Manager

  Main responsibilities:Project employment regarding The Green Investment Fund, where I had to familiarize myself with various agricultural technologies in a short time. I then had to analyze the applications and assess which technologies and applications gave the greatest financial return, improved both the working environment and the environment, and had the greatest value.

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  Fiskeridirektoratet

  Sept 2009 - Jun 2010

  Project Manager

  Main responsibilities:Responsible for sale, trade and lease of fishing quotas in Denmark as well as international waters.

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  TV 2 DANMARK A/S

  Aug 2010 - Jul 2019

  Main responsibilities:Responsible for the marketing of the TV 2 brand, events such as Knæk Cancer, Royal Run and the lifestyle shows. Developed the strategy for the All That We Share campaign and a plan to unfold the concept on TV 2's platforms. The major events were in collaboration with external partners, where the collaboration and processes in the project group had to be developed. Responsible for the development of a marketing and digital strategy, the project management of a project group of 10-20 people including the development of media plans, time schedules, budgets, concepts, visual identity, campaigns, activities for social and digital media. Show less

  • Brand / Campaign Manager

    Nov 2015 - Jul 2019

  • Head of Branding

    Jun 2015 - Oct 2015

  • Brand / Campaign Manager

    Sept 2013 - May 2015

  • Brand / Campaign Manager / Social Media Manager

    Aug 2010 - Sept 2013
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  Discovery Inc

  Sept 2019 - Nov 2021

  Main responsibilities:Responsible for a team consisting of 8 content marketing specialists, student assistants and interns. Developed a new digital / social media strategy focusing on organic engagement and reach, which required an adaptation of the processes. A major managerial task was to get a young remote working team motivated, which was done with a clear task allocation, plenty of sparring and inspiration, as well as encouragement to learn by trying out new ideas. Planned and executed the switch from Dplay to discovery+ on social media and the building of the new social media for discovery+. Show less Main responsibilities:Responsible for the marketing of entertainment shows and all sports on all platforms, as well as the growth of sports subscribers on our streaming services. Developed the marketing strategy for sports focusing on relevance, i.e. all communication had to have a clearly defined target group and a clear call-to-action on all platforms such as CRM, Performance Marketing, Digital, SoMe or TV. Manager of a sports performance marketing and CRM specialist. Developed strategies and concepts focusing on digital media for the entertainment shows, as well as project management from idea to execution and evaluation. In addition, handling of internal and external stakeholders. Show less

  • Social Media Team Leader

    Jun 2020 - Nov 2021

  • Marketing Manager

    Sept 2019 - Nov 2021
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  Warner Bros. Discovery

  Dec 2021 - Feb 2023

  Partnership Success Manager

  Main responsibilities:Responsible for the collaboration with the most important players within TV distribution and the telecommunications industry to ensure successful partnerships that could grow the streaming service discovery+ and ensure maximum exposure of channels and programs. Developed, planned and executed B2B2C sales and marketing activities for the Nordic commercial partners, as well as developed the affiliate marketing business with a new strategy focusing on new partnerships and renegotiation of the existing ones. Managed the internal processes, including the collaboration across all departments, budget and management of part-time employees. Show less

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  Lederne - Danmarks største lederorganisation

  Mar 2023 - now

  Brand Manager

  Main responsibilities:Responsible for branding and strategic marketing, as well as the development of creative concepts and campaigns. I must contribute to the positioning of Lederne and ensure that Lederne are top of mind and achieve a strong market position. Drive projects and campaigns from idea and concept development through to execution and evaluation.